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Email Reputation
Email Reputation
Email Reputation
Email Reputation
Email Reputation
Email Reputation
Email Reputation
Email Reputation
Email Reputation
Email Reputation
Email Reputation
Email Reputation
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Email Reputation

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  • 1. "REPUTATIONIS EVERYTHING"As the saying goes, "In business... reputation iseverything". Well this holds true when it comesto email deliverability. Your reputation is keyand its essential to establish - and maintain - agood email reputation.#1 EMAIL REPUTATION
  • 2. Know your "scores"ANeed to have an "A" rating(Over 90 with SenderScore.org,for example)
  • 3. In email, oneof the more popular scoring "agencies"isyour "SenderScore". The scores are basedon a scaleof0 to 100,where 0 is the worst and 100is thebest. Yourgoal is to have an "A rating" email score, which is over90.
  • 4. Authenticate your Email IP AddressBPublish SPF records (sender policyframework) along with SenderID, Domainkeysand DKIM (domain keys identified mail). You mayalso wish to separate promotional,newsletter, and transactionalcommunication.
  • 5. Sender Policy Framework(SPF)
  • 6. Sender ID
  • 7. Domainkeys IdentifiedMail (DKIM)
  • 8. control complaintsC Its importantto payattentionto complaintsand adjust your campaigns,sendingpatterns, andcommunicationstyleaccordingly.
  • 9. avoid BlacklistsDStay off blacklists at allcosts. There are a numberof email blackslist that canimpact your deliverability,so you want to scan your IPaddress(es) regularly andensure they are not windingup on any lists.NOTE:You want to avoidblacklists for bothyourIPs and YOURdomains.
  • 10. only send permission basedemailESend subscribers only what theyve "opted in"for! Its enticing when someone signs up foryour 10-part auto responder educational seriesto automatically "dump" them into yourpromotional list, but if they didnt sign up forthose types of emails, its technically notpermission for you to send them.
  • 11. only send permission basedemailE
  • 12. To download the complete guideand get access to helpful tools andrecommended resources that willhelp you improve your emaildeliverability, visitwww.EmailDelivered.com

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