Email Inbox Troubleshooting

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If you find your emails going to the spam or junk folder on a regular basis, there are a few things you need to do. Review your current report, check your domains, create a seed list with accounts at …

If you find your emails going to the spam or junk folder on a regular basis, there are a few things you need to do. Review your current report, check your domains, create a seed list with accounts at gmail, outlook, etc., send a “communication” message to yourself, send a message in plain text, then send that message in HTML version. Depending on what step the e-mails are being sent to spam, therein lies your problem. If you still can’t figure out the problem, please submit a ticket to EmailDelivered with the sending domain, email client credentials, results of each of the steps above, the message you are testing, message headers from each seed account, and authorization to access your email client and perform testing. If you wish to you can also simply order a diagnostic test and we will figure it out for you.

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  • 1. HOW TO TROUBLESHOOT INBOX PLACEMENT. (HOW TO GET OUT OF THE SPAM FOLDER AND INTO THE INBOX) PRESENTED BY HEATHER SEITZ:
  • 2. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
  • 3. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. HELPFUL TIP: List quality and list hygiene play an important role in whether or not your email messages make it to the inbox, so be sure you’ve recently cleaned your list and consider running a re-engagement campaign to inactive subscribers.
  • 4. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. NOTE: If you are sharing resources (IP addresses or domain names, several of these steps will not apply to you).
  • 5. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. CHECK YOUR REPUTATION 1. CHECK YOUR REPUTATION
  • 6. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. NOTE: Not all ISPs pay attention to the "score". However the score is a symptom of these other factors, which need to be addressed.
  • 7. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. 2. TEST ALL DOMAINS
  • 8. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. 3. SEND A BASIC TEST
  • 9. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. AT THE 4. CREATE SEED ACCOUNTS 4 MAJOR ISPS
  • 10. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. 5. SEND A “COMMUNICATIONS TYPE” EMAIL
  • 11. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. MESSAGE MARKETING 6. SEND A TYPICAL
  • 12. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. 7. TEST PLAIN TEXT ... AND HTML
  • 13. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc. HELPFUL TIP: Once you have an HTML template that inboxes, save it for future use.
  • 14. RECAP. THINGS TO TEST FOR INBOX PLACEMENT 1. Check your email reputation. 2. Check your domains. 3. Send a basic test email for IP reputation issues. 4. Create seed lists at the major Internet providers. 5. Send “communication” type messages until it inboxes. 6. Test plain text versions. 7. Test HTML formatting.
  • 15. HOW TO TROUBLESHOOT EMAIL INBOX PLACEMENT Learn more about how product launches impact your email delivery: http://www.emaildelivered.com/email -inbox-troubleshooting. Remember to sign up for a free email marketing assessment athttp://emaildelivered.com/Assessm ent © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.