What is google's panda & penguin updatePresentation Transcript
Create By : Emaginationz Technologies
Google’s penguin and panda are twodifferent algorithm updatesdeveloped to improve SEO. The firstalgorithm update was Google pandawhich was released in February 2011.The second is Google penguin whichwas released in April 2012.
Before Google’s penguin and panda, the bestway to get more traffic to your website wasthrough ways that did not benefit the personwho was using the SEO. Both algorithmupdates addressed different problems.
• Before panda and penguin quantity was rewarded instead of quality. • Google Panda Algorithm check Quality of Content – Proof method to Increase your Page Rank• Google Penguin Algorithm Check Quality of links -Proof methods to Increase your Traffic.
Google panda focused mainly on• Thin content/content Farming That means having mass amounts of generic content about the topic on yourwebsite(Poor & Duplicate Content)• Having large amounts of ads compared to content This was for websites that had more ads than they did information More ads Google spider only understand content
Decrease site trafficTake action to avoid panda• Original and informative content on website• Design website user friendly
Google penguin focused mainly on • Keyword forcing Keyword forcing means putting more keywords into content page title than is really useful or needed. Fish Food is keyword • Spam factors like link abuse If you visit a blog or news website often times you will see in the comments section posts that don’t seem quite normal. These types of posts usually have some kind of generic filler text and at the end a link to another site. • More internal links in content page or footer of page
Decrease site trafficTake Action to avoid penguin• Start Building natural links• Don’t stuff so much keywords in the page title• Meta tag should be unique and describe purpose of business• Strip out bad links• Check for duplicate content• Add social signals
Good Original Content + Good Keywords + GoodLink Building = Good SEO Study to increase traffic• How Visitors comes on website ?• Is it a brand or non brand that people are going to share and like ?