How to tell stories with your data

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While providing raw data in places like Data.gov is a great first step in opening up government, it is insufficient. Realizing the spirit of the Open Government Directive will require dramatic improvements in user experience. John will use concrete examples to demonstrate how government agencies can harness the power of information visualization to give the American people the insights they need (not just the data needed) to make informed decisions and dramatically improve interactions with the government.

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How to tell stories with your data

  1. 1. Inaccessiblefor many<br />Overwhelming<br />Data isopenlyavailable<br />Doesn’t drive decisions<br />Doesn’t tella story<br />Data is not enough<br />Great first step<br />Beyond Data.gov<br />How to tell great stories with your data<br />Same old<br />Same old<br />Inspire you to visualize your data<br />Data.gov<br />Examples<br />Thinkingbeyondbar chart<br />Hands-onPractice<br />Hire us tohelp you<br />GreatExamples<br />Best<br />Practices<br />Don’t panic!<br />Tell a story!<br />oops<br />It’ll be fun!<br />Freudian slip<br />
  2. 2. Vision Science<br />Cognitive Neuroscience<br />Linguistics<br />PhD on Math in Brain<br />PhD Cognitive Science<br />Post Doc at UCLAduring Dot.Com boom<br />John Whalen<br />Professor in Psychology<br />Director, User Experience& Design @ e.magination<br />Usability/<br />Accessibility<br />User<br />Experience<br />OnlineStrategy<br />InformationArchitecture<br />
  3. 3. Baltimore’sLargest<br />VisualDesign<br />DOJ<br />FDA<br />InteractionDesign<br />ContentCreation<br />Since <br />1992<br />Usability/<br />Accessibility<br />USDA<br />InformationArchitecture<br />SampleClients<br />CareFirst<br />Design<br />About<br />AARP<br />e.magination<br />APA<br />Discovery<br />Delivery<br />Development<br />OnlineStrategy<br />Web Sites<br />User <br />Research<br />Support<br />CMS<br />.NET<br />Intranets<br />MicrosoftSharePoint<br />CustomApps<br />Custom<br />Apps<br />Stakeholder<br />Research<br />eCommerce<br />Ektron<br />SystemIntegration<br />Facebook<br />Online<br />iPhone<br />
  4. 4. Inaccessiblefor many<br />Overwhelming<br />Data isopenlyavailable<br />Doesn’t drive decisions<br />Doesn’t tella story<br />Data is not enough<br />Great first step<br />How to tell great stories with your data<br />Beyond Data.gov<br />Same old<br />Same old<br />Inspire you to visualize your data<br />Data.gov<br />Examples<br />Thinkingbeyondbar chart<br />Hands-onPractice<br />Hire us tohelp you<br />GreatExamples<br />Best<br />Practices<br />Don’t panic!<br />Tell a story!<br />oops<br />It’ll be fun!<br />Freudian slip<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. Inaccessiblefor many<br />Overwhelming<br />Data isopenlyavailable<br />Doesn’t drive decisions<br />Doesn’t tella story<br />Data is not enough<br />Great first step<br />Beyond Data.gov<br />How to tell great stories with your data<br />Same old<br />Same old<br />Inspire you to visualize your data<br />Data.gov<br />Examples<br />Hands-onPractice<br />Hire us tohelp you<br />Thinkingbeyondbar chart<br />GreatExamples<br />Best<br />Practices<br />Don’t panic!<br />Tell a story!<br />oops<br />It’ll be fun!<br />Freudian slip<br />
  9. 9. We can do better<br />
  10. 10. Now that’s better!!!!!<br />
  11. 11. Maybe brain science can help…<br />
  12. 12. Inaccessiblefor many<br />Overwhelming<br />Data isopenlyavailable<br />Doesn’t drive decisions<br />Doesn’t tella story<br />Data is not enough<br />Great first step<br />Beyond Data.gov<br />How to tell great stories with your data<br />Same old<br />Same old<br />Inspire you to visualize your data<br />Data.gov<br />Examples<br />Thinkingbeyondbar chart<br />Hands-onPractice<br />Hire us tohelp you<br />Best<br />Practices<br />GreatExamples<br />Don’t panic!<br />oops<br />Tell a story!<br />It’ll be fun!<br />Freudian slip<br />
  13. 13. Source: http://www.thebackofthenapkin.com/tools.php<br />
  14. 14. Source: http://www.khulsey.com/dp_smart-car_cutaway.jpeg<br />
  15. 15. Source: http://www.xplane.com/<br />
  16. 16. Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/<br />
  17. 17. New Deal<br />NASA’s lifetimebudget<br />Worst casescenario<br />Marshall Plan<br />Chinesestimuluspackage<br />UKBailout<br />Financialcrisis cost<br />Africa’s<br />Debt<br />Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/<br />
  18. 18. Source: http://www.informationisbeautiful.net/<br />
  19. 19. What one word describes the biggest boon to improved information presentation at your company?<br />Source: http://www.juiceanalytics.com/writing/<br />
  20. 20. Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/<br />
  21. 21. Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/<br />
  22. 22. Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/<br />
  23. 23. Source: http://www.xplane.com/<br />
  24. 24. Source:http://julianhansen.com<br />
  25. 25. Source: http://bit.ly/200-years<br />
  26. 26. Inaccessiblefor many<br />Overwhelming<br />Data isopenlyavailable<br />Doesn’t drive decisions<br />Doesn’t tella story<br />Data is not enough<br />Great first step<br />Beyond Data.gov<br />How to tell great stories with your data<br />Same old<br />Same old<br />Inspire you to visualize your data<br />Data.gov<br />Examples<br />Thinkingbeyondbar chart<br />Hands-onPractice<br />Hire us tohelp you<br />GreatExamples<br />Best<br />Practices<br />Don’t panic!<br />Tell a story!<br />oops<br />It’ll be fun!<br />Freudian slip<br />
  27. 27. Source: http://bit.ly/visualization-advice-to-novices<br />
  28. 28. Source: http://bit.ly/remove-chart-junk<br />
  29. 29. Edward Tufte – coming to a Recovery panel near you!<br />Before<br />After<br />
  30. 30. Source: http://www.thebackofthenapkin.com/tools.php<br />
  31. 31. Source: http://www.visual-literacy.org/periodic_table/periodic_table.html<br />
  32. 32. Source: http://www.juiceanalytics.com/chartchooser/<br />
  33. 33. Don’t be afraid to keep it simple<br />Source: http://www.slideshare.net/danroam/healthcare-napkins-all<br />
  34. 34. Inaccessiblefor many<br />Overwhelming<br />Data isopenlyavailable<br />Doesn’t drive decisions<br />Doesn’t tella story<br />Data is not enough<br />Great first step<br />Beyond Data.gov<br />How to tell great stories with your data<br />Same old<br />Same old<br />Inspire you to visualize your data<br />Data.gov<br />Examples<br />Thinkingbeyondbar chart<br />Hire us tohelp you<br />Hands-onPractice<br />GreatExamples<br />Best<br />Practices<br />Don’t panic!<br />Tell a story!<br />oops<br />Freudian slip<br />It’ll be fun!<br />
  35. 35. Make a visualization that tells the story of the table below:<br />US Foreign Aid ($ Billions)<br />Source: http://www.thebackofthenapkin.com/tools.php<br />
  36. 36. My turn:<br />US Foreign Aid ($ Billions)<br />
  37. 37. Inaccessiblefor many<br />Overwhelming<br />Data isopenlyavailable<br />Doesn’t drive decisions<br />Doesn’t tella story<br />Data is not enough<br />Great first step<br />Beyond Data.gov<br />How to tell great stories with your data<br />Same old<br />Same old<br />Inspire you to visualize your data<br />Thinkingbeyondbar chart<br />Hands-onPractice<br />Hire us tohelp you<br />Data.gov<br />Examples<br />GreatExamples<br />Best<br />Practices<br />Don’t panic!<br />Tell a story!<br />oops<br />It’ll be fun!<br />Freudian slip<br />
  38. 38.
  39. 39. Source: http://bit.ly/md-technologists-by-year<br />
  40. 40. Source: http://bit.ly/us-foreign-aid<br />
  41. 41. Source: http://bit.ly/us-gov-expenses<br />
  42. 42. Favor<br />ites<br />Inspi ration<br />al<br />
  43. 43. Inaccessiblefor many<br />Overwhelming<br />Data isopenlyavailable<br />Doesn’t drive decisions<br />Doesn’t tella story<br />Data is not enough<br />Great first step<br />Beyond Data.gov<br />How to tell great stories with your data<br />Same old<br />Same old<br />Inspire you to visualize your data<br />Data.gov<br />Examples<br />Thinkingbeyondbar chart<br />Hands-onPractice<br />Hire us tohelp you<br />GreatExamples<br />Best<br />Practices<br />Don’t panic!<br />Tell a story!<br />oops<br />It’ll be fun!<br />Freudian slip<br />
  44. 44. Beyond Data.gov<br />slideshare.net/emagination<br />Thank You<br />John Whalen<br />e.magination<br />www.emagination.com<br />john.whalen@emagination.com<br />@emagination<br />@johnwhalen<br />240-281-0764<br />
  45. 45. References<br />http://www.smashingmagazine.com/2007/08/02/data-visualization-modern-approaches/<br />http://manyeyes.alphaworks.ibm.com/manyeyes/<br />http://www.visualcomplexity.com/vc/<br />http://www.infosthetics.com/<br />http://flowingdata.com/<br />http://www.gapminder.org/<br />http://thebackofthenapkin.com<br />http://www.informationisbeautiful.net/<br />http://www.juiceanalytics.com/writing/<br />http://www.juiceanalytics.com/chartchooser/<br />

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