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6 Components Of Winning Web Redesign

by Emagination ®

2,594 views

A detailed strategy for the redesign of your website for maximum usability and effectiveness.

A detailed strategy for the redesign of your website for maximum usability and effectiveness.

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sawala at sawala 8 months ago
Michael Nguyen at Michael Nguyen 3 years ago
luischagaca Tags redesign 3 years ago
ruigato Tags redesign 3 years ago
Lucilla Tags web redesign 3 years ago
jomanb 3 years ago
John Whalen, UX Lead and Founder at Brilliant Experience Tags redesign web 3 years ago

6 Components Of Winning Web Redesign Webinar Transcript

The 6 Components of a Winning Web Redesign What you need to know to get the most value for your design dollars.
John Whalen, PhD
Director, User Experience and Design, e.magination
You’re not alone: typical redesign requests:
“We just need a quick site refresh.”
“Our customers think our site is stale and out of date.”
“Our design is so antiquated that people don’t trust our site.”
“We have tons of great information, but nobody can find it.”
“We need to increase traffic and conversions.”
“We’re not interacting with customers.”
The 6 components of a winning web redesign:
Clear Strategy
Compelling Content
Analytics / Web Metrics Plan
Visual Redesign
SEO Tuning / Simplify IA
Social Media Integration
The 6 components of a winning web redesign:
Clear Strategy
Compelling Content
Analytics / Web Metrics Plan
Visual Redesign
SEO Tuning / Simplify IA
Social Media Integration
A story about strategy
“Once upon a time there was a little site with some links…”
A story about strategy
“…it grew and grew and grew”
A story about strategy
“…it grew and grew and grew”
A story about strategy
“…it grew and grew and grew, until one day…”
A story about strategy
“…it was a big mess!”
A story about strategy
“…finally they strategized…”
A story about strategy
“…and Yahoo and Comscore lived happily ever after.”
Strategy
Which do you want as your site?
Strategy: Critical
Prioritize
Business Needs
Audiences
Audience Tasks
Ensure team “gets” user-centered design
Build consensus on goals of site
The 6 components of a winning web redesign:
Clear Strategy
Compelling Content
Analytics / Web Metrics Plan
Visual Redesign
SEO Tuning / Simplify IA
Social Media Integration
Nice white space, but where are the things I need?
- Clear steps to get help
- Find help and location
- Fast facts
- Connect with people in video
Compelling Content
Does your site satisfy the needs of your target audience?
Are the answers I want obvious?
Does the site persuade me to act?
The 6 components of a winning web redesign:
Clear Strategy
Compelling Content
Analytics / Web Metrics Plan
Visual Redesign
SEO Tuning / Simplify IA
Social Media Integration
Didn’t track their web hits, search clicks, etc.
Not clear how to define success or progress.
Analytics / Web Metrics Plan
How can you ensure your strategy was a success?
What are the key indicators?
Visitors
Sales Inquiries
Social Networking
Reduced Phone Support
Make sure this is covered in the strategy session!
The 6 components of a winning web redesign:
Clear Strategy
Compelling Content
Analytics / Web Metrics Plan
Visual Redesign
SEO Tuning / Simplify IA
Social Media Integration
Visual Redesign
Build trust in your site.
Build your brand.
Make sure the design effort is consistent with your target audience.
Visual Redesign
Visual Redesign
Visual Redesign
The 6 components of a winning web redesign:
Clear Strategy
Compelling Content
Analytics / Web Metrics Plan
Visual Redesign
SEO Tuning / Simplify IA
Social Media Integration
SEO Tuning can make a dramatic difference
SEO Tuning can make a dramatic difference
Simple IA
Targeted landing pages
Used social networking
LinkedIn
Facebook
Youtube
Flickr
Twitter
Blog
Regular content updates
Low cost, quickly done.
Before:
Do you have books on ADHD?
After:
Brought forward content
Visual cues to different types of navigation
Improved SEO for targeted words
The 6 components of a winning web redesign:
Clear Strategy
Compelling Content
Analytics / Web Metrics Plan
Visual Redesign
SEO Tuning / Simplify IA
Social Media Integration
Before
No interactivity
After:
Interactive:
YouTube
Google Maps
Yahoo Groups
All no/lowcost
ImproveSEO
Consider
When you hear…
“We just need a quick site refresh.”
“Our design is so antiquated that people don’t trust our site.”
“We have tons of great information, but nobody can find it.”
…think about…
Clear Strategy
Compelling Content
Analytics / Web Metrics Plan
Visual Redesign
SEO Tuning / Simplify IA
Social Media Integration
Postscript: Interesting sites we mentioned
archive.org
Compete.com
Your Fall Reading List…