0
The 6 Components of a Winning Web Redesign What you need to know to get the most value for your design dollars.<br />John ...
You’re not alone: typical redesign requests:<br />“We just need a quick site refresh.”<br />“Our customers think our site ...
The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<...
The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<...
A story about strategy<br />“Once upon a time there was a little site with some links…”<br />
A story about strategy<br />“…it grew and grew and grew”<br />
A story about strategy<br />“…it grew and grew and grew”<br />
A story about strategy<br />“…it grew and grew and grew, until one day…”<br />
A story about strategy<br />“…it was a big mess!”<br />
A story about strategy<br />“…finally they strategized…”<br />
A story about strategy<br />“…and Yahoo and Comscore lived happily ever after.”<br />
Strategy<br />Which do you want as your site?<br />
Strategy: Critical<br />Prioritize<br />Business Needs<br />Audiences<br />Audience Tasks<br />Ensure team “gets” user-cen...
The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<...
Nice white space, but where are the things I need?<br />
<ul><li>Clear steps to get help
Find help and location
Fast facts
Connect with people in video</li></li></ul><li>
Compelling Content<br />Does your site satisfy the needs of your target audience?<br />Are the answers I want obvious?<br ...
The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<...
Didn’t track their web hits, search clicks, etc.<br />Not clear how to define success or progress.<br />
Analytics / Web Metrics Plan<br />How can you ensure your strategy was a success?<br />What are the key indicators?<br />V...
The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<...
Visual Redesign<br />Build trust in your site.<br />Build your brand.<br />Make sure the design effort is consistent with ...
Visual Redesign<br />
Visual Redesign<br />
Visual Redesign<br />
The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<...
SEO Tuning can make a dramatic difference<br />
SEO Tuning can make a dramatic difference<br />Simple IA<br />Targeted landing pages<br />Used social networking <br />Lin...
Before:<br />Do you have books on ADHD?<br />
After:<br />Brought forward content<br />Visual cues to different types of navigation<br />Improved SEO for targeted words...
The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<...
Before<br />No interactivity<br />
After:<br />Interactive:<br />YouTube<br />Google Maps<br />Yahoo Groups<br />All no/lowcost<br />ImproveSEO<br />
Consider<br />
When you hear…<br />“We just need a quick site refresh.”<br />“Our design is so antiquated that people don’t trust our sit...
…think about…<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO ...
Upcoming SlideShare
Loading in...5
×

6 Components Of Winning Web Redesign

2,018

Published on

A detailed strategy for the redesign of your website for maximum usability and effectiveness.

Published in: Technology, Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,018
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
77
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide

Transcript of "6 Components Of Winning Web Redesign"

  1. 1. The 6 Components of a Winning Web Redesign What you need to know to get the most value for your design dollars.<br />John Whalen, PhD<br />Director, User Experience and Design, e.magination<br />
  2. 2. You’re not alone: typical redesign requests:<br />“We just need a quick site refresh.”<br />“Our customers think our site is stale and out of date.”<br />“Our design is so antiquated that people don’t trust our site.” <br />“We have tons of great information, but nobody can find it.”<br />“We need to increase traffic and conversions.”<br />“We’re not interacting with customers.”<br />
  3. 3. The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO Tuning / Simplify IA<br />Social Media Integration<br />
  4. 4. The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO Tuning / Simplify IA<br />Social Media Integration<br />
  5. 5. A story about strategy<br />“Once upon a time there was a little site with some links…”<br />
  6. 6. A story about strategy<br />“…it grew and grew and grew”<br />
  7. 7. A story about strategy<br />“…it grew and grew and grew”<br />
  8. 8. A story about strategy<br />“…it grew and grew and grew, until one day…”<br />
  9. 9. A story about strategy<br />“…it was a big mess!”<br />
  10. 10. A story about strategy<br />“…finally they strategized…”<br />
  11. 11. A story about strategy<br />“…and Yahoo and Comscore lived happily ever after.”<br />
  12. 12. Strategy<br />Which do you want as your site?<br />
  13. 13. Strategy: Critical<br />Prioritize<br />Business Needs<br />Audiences<br />Audience Tasks<br />Ensure team “gets” user-centered design <br />Build consensus on goals of site<br />
  14. 14. The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO Tuning / Simplify IA<br />Social Media Integration<br />
  15. 15. Nice white space, but where are the things I need?<br />
  16. 16. <ul><li>Clear steps to get help
  17. 17. Find help and location
  18. 18. Fast facts
  19. 19. Connect with people in video</li></li></ul><li>
  20. 20. Compelling Content<br />Does your site satisfy the needs of your target audience?<br />Are the answers I want obvious?<br />Does the site persuade me to act?<br />
  21. 21. The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO Tuning / Simplify IA<br />Social Media Integration<br />
  22. 22. Didn’t track their web hits, search clicks, etc.<br />Not clear how to define success or progress.<br />
  23. 23. Analytics / Web Metrics Plan<br />How can you ensure your strategy was a success?<br />What are the key indicators?<br />Visitors<br />Sales Inquiries<br />Social Networking<br />Reduced Phone Support<br />Make sure this is covered in the strategy session!<br />
  24. 24. The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO Tuning / Simplify IA<br />Social Media Integration<br />
  25. 25. Visual Redesign<br />Build trust in your site.<br />Build your brand.<br />Make sure the design effort is consistent with your target audience.<br />
  26. 26. Visual Redesign<br />
  27. 27. Visual Redesign<br />
  28. 28. Visual Redesign<br />
  29. 29. The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO Tuning / Simplify IA<br />Social Media Integration<br />
  30. 30. SEO Tuning can make a dramatic difference<br />
  31. 31. SEO Tuning can make a dramatic difference<br />Simple IA<br />Targeted landing pages<br />Used social networking <br />LinkedIn<br />Facebook<br />Youtube<br />Flickr<br />Twitter<br />Blog<br />Regular content updates<br />Low cost, quickly done.<br />
  32. 32. Before:<br />Do you have books on ADHD?<br />
  33. 33. After:<br />Brought forward content<br />Visual cues to different types of navigation<br />Improved SEO for targeted words<br />
  34. 34. The 6 components of a winning web redesign:<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO Tuning / Simplify IA<br />Social Media Integration<br />
  35. 35. Before<br />No interactivity<br />
  36. 36. After:<br />Interactive:<br />YouTube<br />Google Maps<br />Yahoo Groups<br />All no/lowcost<br />ImproveSEO<br />
  37. 37. Consider<br />
  38. 38. When you hear…<br />“We just need a quick site refresh.”<br />“Our design is so antiquated that people don’t trust our site.” <br />“We have tons of great information, but nobody can find it.”<br />
  39. 39. …think about…<br />Clear Strategy<br />Compelling Content<br />Analytics / Web Metrics Plan<br />Visual Redesign<br />SEO Tuning / Simplify IA<br />Social Media Integration<br />
  40. 40. Postscript: Interesting sites we mentioned<br />archive.org<br />Compete.com<br />
  41. 41. Your Fall Reading List…<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×