Your SlideShare is downloading. ×
eMagazines mpa
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

eMagazines mpa

133
views

Published on

eMags presentation

eMags presentation


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
133
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. acquire highly engaged and paying customers
  • 2. transition to mobile traditional marketing channels TELEMARKETING WEBSITES BLOW IN CARDS SCHOOL DRIVES NEWSSTANDS direct measurement methods available mobile marketing channels MOBILE AD NETWORKS CROSS SELLING TABLET ADVERTISING FACEBOOK direct measurement restrictions DIGITAL NEWSSTANDS
  • 3. the challenge: information and measurement
  • 4. the challenge: information and measurement
  • 5. step 1: get the data Downloads by Campaign Total Number of Annual Subscribers Total Number of Monthly Subscribers Total Number of Free Samples Customer LTV by Campaign
  • 6. step 2: pay for performance
  • 7. step 3: test
  • 8. step 3: test User submits email address and hits “GO”
  • 9. step 3: test
  • 10. step 3: test
  • 11. step 3: test Success!
  • 12. step 4: market smarter • • • • • • • • Email Banners Gift with purchase Social Adwords Partners, networks, affiliates Re-engagement offers And more….
  • 13. “eMagazines has revolutionized the marketing techniques we’ve been using.” – Nikos Dimitros, IPC Media