How Electronic Learning and Social ReadingMerges to a New Learning ExperienceDr. Volker Zimmermann | IMC AG
The IMC Founding Story
IMC Solution Portfolio                                           CONTEXT-AWARE   LEARNING, CONTENT     MOBILE LEARNING    ...
Gartner Magic Quadrant CLS 2011                                  Quelle: Gartner März 2011© IMC AG                        ...
Selected Customers© IMC AG             5
IMC Learning Management Customers140120100  80  60  40  20   0    2000   2001     2002   2003   2004   2005   2006   2007 ...
Today`s requirements of customers   Users should be able to     learn on any device                                       ...
„Key Drivers“ for digital education           Cloud           Digital Learning Books           Social                     ...
Education + Books = Core Growth Area                                   Source: 148apps.biz, Morgan Stanley Reserach© IMC A...
Usage of PC vs. Tablets                          Source: Morgan Stanley Research, AlphaWise 2011© IMC AG                  ...
Paradigm shift in the digital education marketcame 2011      2001                                2011                     ...
Apple Education: Interaktive eBooks© IMC AG                              12
Education from the Cloud – mobile and social                Management in the       Distribution       Learning /   Conten...
IMC Learning Suite: Platform for social learning© IMC AG                                           14
Mobile Content Types (eBooks, Apps)                               Nutzen:                                Consumerization ...
IMC Author – Authoring Suite for Mobile ContentOne Project – Many „Devices“ – Multiple „Channels“ HMTL5 Content           ...
CLIX App: Mobile Access to Lectures and eBooks© IMC AG                                         18
From IMC Research Lab: Interactive eBook Mathematics© IMC AG                                               19
From IMC Research Lab: Mobile Classroom App© IMC AG                                      20
Mobile Classroom App© IMC AG               21
Next Step: Annotations for eBooks© IMC AG
Thank you very muchfor your attendanceCLIX    LECTURNITY   POWERTRAINER LIVECONTEXT    Content                            ...
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2012 11 16 (uc3m) emadrid vzimmermann imc how electronic learning social reading merges new learning experience

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2012 11 16 (uc3m) emadrid vzimmermann imc how electronic learning social reading merges new learning experience

  1. 1. How Electronic Learning and Social ReadingMerges to a New Learning ExperienceDr. Volker Zimmermann | IMC AG
  2. 2. The IMC Founding Story
  3. 3. IMC Solution Portfolio CONTEXT-AWARE LEARNING, CONTENT MOBILE LEARNING COMPUTING AND AND TALENT CLOUD AND PUBLISHING MICRO-LEARNING© IMC AG
  4. 4. Gartner Magic Quadrant CLS 2011 Quelle: Gartner März 2011© IMC AG 4
  5. 5. Selected Customers© IMC AG 5
  6. 6. IMC Learning Management Customers140120100 80 60 40 20 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011* CLIX Customers overall On premise SaaS/ASP© IMC AG 6
  7. 7. Today`s requirements of customers Users should be able to learn on any device Learning is „social“: Share annotations, notes, around content… All learning activities shall be supported: classroom, self-paced learning, blended, etc. Content might come from sources Content and Learning Solution must belike digital bookstore, video repository accessible from anywhere or will be self-produced • at workplace (Desktop PC) with authoring tools • on the road via internet (Smartphone, Tablet, … • from home (Tablet, DesktopPC, Smartphone) Managing, tracking and control must be possible: or reporting, for compliance, for security, for trust, …© IMC AG 7
  8. 8. „Key Drivers“ for digital education Cloud Digital Learning Books Social Mobile© IMC AG 8
  9. 9. Education + Books = Core Growth Area Source: 148apps.biz, Morgan Stanley Reserach© IMC AG 9
  10. 10. Usage of PC vs. Tablets Source: Morgan Stanley Research, AlphaWise 2011© IMC AG 10
  11. 11. Paradigm shift in the digital education marketcame 2011 2001 2011 2021  Self-Paced Learning  Digital Reading  E-Learning vs. Classroom  Use within all learning activities (IN and OUTside of classroom)  Content = interactive  Content = digital textbook plus animations and tests video plus interaction plus test  Mix of classroom, virtual  Social reading and sharing in sessions and e-Learning a group with instructions from content (blended learning) a tutor  Platform and Content  HINTERGRUNDBILD Learning Cloud and Apps 20TH CENTURY / FUTURE© IMC AG 11
  12. 12. Apple Education: Interaktive eBooks© IMC AG 12
  13. 13. Education from the Cloud – mobile and social Management in the Distribution Learning / Content- „Learning Cloud“ and via Apps Social Authoring via eBookstores and Browser Reading Android iOS BB. Software as a Service Digital Textbooks (ePUB3) Digital Content (HTML5/Smartphone) Desktop Browser© IMC AG 13
  14. 14. IMC Learning Suite: Platform for social learning© IMC AG 14
  15. 15. Mobile Content Types (eBooks, Apps) Nutzen:  Consumerization  Bring your own device eBooks Apps© IMC AG 16
  16. 16. IMC Author – Authoring Suite for Mobile ContentOne Project – Many „Devices“ – Multiple „Channels“ HMTL5 Content LMS iTunes Education Apps Google Play ePub3 (2013.2) eBookstores© IMC AG 17
  17. 17. CLIX App: Mobile Access to Lectures and eBooks© IMC AG 18
  18. 18. From IMC Research Lab: Interactive eBook Mathematics© IMC AG 19
  19. 19. From IMC Research Lab: Mobile Classroom App© IMC AG 20
  20. 20. Mobile Classroom App© IMC AG 21
  21. 21. Next Step: Annotations for eBooks© IMC AG
  22. 22. Thank you very muchfor your attendanceCLIX LECTURNITY POWERTRAINER LIVECONTEXT Content Mehr information: www.im-c.com
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