2011 06 01 (uned) emadrid fcardinali exactls mobile learning myth or realityr theory trends and cases

eXact learning solutions © 2011
Mobile Learning: Myth or Reality?Theory & Case Study
Fabrizio Cardinali
SVP Global Business Development
eXact learning solutions S.P.A.
CEO, eXact learning solutions North America
Chair, European Learning Industry Group
Board of Directors, IMS Global Learning Consortium
Scormcowriter & reviewer, ADL
Global Advisor, Open Knowledge Initiative MIT

Mrs Vivianne Reading
2000-2005: PRODI Commission – Education & Culture Commissioner
2006- 2010: BARROSO Commission – Media & Information Society Commissioner
2010-2015: BARROSO Commission – Legal Affairs Commissioner
I2010 Work Program ( Prague Declaration)
Ias Interoperability
(Integrating all European IT Systems for an Open European Information space)
Ias Individualization
(Including all European Citizens, Employees and Students with no one left behind)
Ias Innovation
(Investing in wiser and wider RD Programs to stimulate European Creativity and Invention)
Mission ?
Enabling Europe’s Knowledge Economy to Survive Global Crisis and Competition
Helping Europe to invent “The next big thing..” in
TEL (Technology Enhanced Learning)
Mission
Making Europe THE Leading Knowledge Society by 2005
eEurope 2005 workprogram (The Lisbon Agenda)
?

TALENT
Development
Leisure & Gaming
Entertainment
PERFORMANCE
Support
Labor
Recruitment
Learning Communities
15 Years of Technology Enhanced Learning
eLearning2.0 (2005-2010)
Informal
Self generated Grass Root
Content Production & Exchange
eLearning 3.0 (2010-2015)
Personal
Distributed cloud based web for
Rapid & Massive learner profiling and learning individualisation
eLearning 1.0 (2000-2005)
Formal
Online Porting of
“traditional” learning Pedagogy & Contents
Learning Content Production, Management & Distribution
VERY LOW
Average Satisfaction per User
ASPU
2000
Uni Columbia formed Fathom & teamed with XanEdu.
Uni of Penn Wharton School teamed with Caliber, a spin-off from Sylvan Learning.
Uni Cornell spun off eCornell with $12 million internal investment
UNext created CardeanUniversity with Columbia, London School of Economics, Carnegie Mellon, Stanford, and Chicago Universities.
Temple University formed “Virtual Temple”
Pensare teamed up with Duke University.
Click2Learn teamed with NYU Online.
North Carolina, Harvard, and USC went to University Access for help in getting online.
Harcourt Higher Education was launched as a college in 2000 and confidently predicted “50,000 to 100,000 enrollments within five years.”
Uk Government was investing several £ Millions for the UK Answer through UkeU, UFI, NHSu,…
Formal Learning
Informal Learning
2000-2002
Pensare is gone.
Fathom needed ~$30 million in internal financing Faculty became restive, closed in early 2003
Cardean laid off over half work force –”restructures”.
Temple University closed virtual Temple.
NYU folded NYUOnline back into the campus.
Harcourt gone after enrolling 32 students in 2001.
eCornell open BUT with reduced expectations.
Britain’s Open U. closes US branch -$20 M later.
Caliber goes bankrupt- acquired by iLearning(Sylvan).
University Access -> Quisic withdraws from H.Ed.
Uk Government closes down UkeUand NHSU
Web 2.0 Viral & Social Content Distribution
Performance & Talent
Management
New Generation
Educational Publishing
Technical and Business Models
(Marchitectures)
1° Generation eLearning
“Unsatisfied User” Issue
Skills & Competency
management
New Generation
Educational Content
Repositories
Distributed, Open & Interoperable Cloud Services & Content Repositories
Personal
Portfolio & Indentity
Management
Mobile &
Location Based
Content Distribution
Labor & Recruitement
Management
Personal Development
Plans
Copyright 2010 Giunti Labs – No Reproduction without written agreement

15 Years eLearning Platforms & Architectures
….Interchanging
Standard Contents
…To Open Standard Data bindings
From Offline CBT to Web based closed and proprietary solutions
eLearning Service OrientedArchitectures
(SOAs)
High Portability
High Productivity
High Flexibility
School Management
School Management
Learning
Knowledge
Testing
Management
Content
Management
Testing
Management
Content Management
Standard
Content
Learning
Management System
Virtual
Classroom
Learning
Management System
Virtual
Classroom
CRM
CRM
HR management
HR management
ERP
ERP
Publishing
Application B
Application A
Effort
Extended Learning Services
ePMS (Portfolios)
SCM (Skills & Competency Management )
IM (identity Management)
Mobile learning
TV Learning
Virtual Worlds...
Complexity
Ubiquitous, Wireless, Broadband and Mobile
Cloud based Services
For
Learning Experience Personalization
Personal Ambient Learning Services (PALs)
The Holy Grail of Learning Technologies
..creating innovative Digital Cloud Marketplaces and “Markitectures” for learning contents personalization
..relying on Distributed & Interoperable
Business Stakeholders...
eLearning
Platforms
BEFORE SOA
Digital Knowledge Repository Services
Learning Content
Management Services
Digital Content Marketplace
….and After
Distributed Cloud Services
Implementation
First Generation eLearning
Vendor “Lock In” Syndrome
Web 2 Portals
Learning Management
Systems

Book
Distribution Delay
(Channel/media)
1 month
New
Business Models
(eg Download and Play Edutainment)
Newsletter
1000000-
Journals
1 week
Newspaper
100000-
1 day
10000-
1 hour
Personal Learning Communities
(Mobile, Ubiquitous and Always on)
1000-
100-
1 minute
Motivate – Engage – Remediate
Each one
10-
1-
Target
Audience
1 10 100 1000 10000 100000 1000000
Modified Slide from Tomita , Japan (1980))
Narrowcasting
…..Many Messages for few people (Mass Individualisation)
15 Years of eContent Publishing & Distribution
The Web2 Revolution (s)
Viral Distribution
Youtube
Flickr
Amazon eBook
…
Social Distribution
FaceBook
My Space
Second Life
Linkedin
…
Traditional Content Distribution Channels
Differed
Real Time
Mass Distribution
(Broad Casting)
Film
Letter
The Personal Media
Revolution
(Ubiquitous /Mobile / BB Internet)
Market Gap for
Content Personalization
Viral Distribution
(Viral Casting )
Social Distribution
(Social Casting)
Radio
Telephone/
Human talk
Television
Interactive Narrowcasting
Towards
Socratic Publishing?
(Delivering
Personal Learning Materials
Where Users Are, Where and When Users need them )
Broadcasting
One Message for Many People (Individual Massification)…
And What about Educational Publishing?
5

15 Years of Learning Pedagogy & Formats
Learner
Satisfaction
Motivate – Engage – Remediate
Each one
Meaningful Learning
Scientific Research
New Music or Architecture
Well Designed Audio Visual
Instructions
Clarification of Relationships
Between Concepts
Mobile Learning
Most Reasearch and
Intellectual Production
School Laboratory
Work
Lectures or Most Text Books
Representations
Game Based Learning
Social Learning
Viral Learning
Moltiplication
Tables
Applying Formulas to
Solve Problems
Trial & Error
Puzzle Solutions
Learner Freedom
Associative
Exploratory Learning
(eg social learning, peer n reiew)
ROTE Learning
Location Based Learning
....
Constructive Personal Learning
(Self Development, Talent Expression,
The Joy of Learning,…)
Behavioral
Prescriptive Learning
(eg Regulatory, Compliancy,…)
Electricity
Killer Technology for Industrial Society
Electricity
Killer Technology for Industrial Society
Personal Ambient Learning
( Personalized, Contextualised, Localised, Rich & Un Formal)
The Joy of Learning !
Broadband, Mobile & Ubiquitous Internet
eLearning 2.0
(Grass Root Formats)
Personal Ambient Learning
(Media, Skills, Location & Context Aware)
Killer Technology for Knowledge Society
UNSATISFIED
USER
Syndrome
(OK for mandatory, ie compliancy & regulatory training
Only…)
eLearning 1.0
(Poor Media, Prescriptive WBT
TUTORIALS)
Modified slide from “Learning how to learn”,
Joseph D. Novak, D. Bob Gowin

The Job of Books
Re-inventing...
The Book of Jobs
“Last time there was so much excitement about
a tablet it had some commandments written on it.”
-The Wall Street Journal
In the US ,..
During 2005 more than 1.5 Billion paper books have been posted of which ….
(Source: AAP)
…..1 Billion returned in 2006, equal to 465 Million US$ expenses
(Source Environmental Trends and Climate Impacts)
Annual Student expenditures on books can easily range from 700$ to 1000$ and mid and low income students can’t afford the cost of textbooks
Used Textbooks comprise only 25-30% of all those in the market
Faculty Gudilines emerge seeking to prohibit faculty from assigning a textbook if they do not plan to use at least 50 percent of its content in the course.
Over the last three years, 34 states have proposed a total of more than 100 bills related to textbook costs

Act fast!: Bridge the (Missile) Gap...
The Learning Sputnik has been launched..
(...new publishers might not come where you expect them from...!)
Building Next Generation digital learning content marketplaces

eXact learning solutions RD
Europe’s leading private TEL Lab
Which Future for Digital learning Contents?
2010-2015: Towards Personal Ambient Learning:
2000-2010: Giunti Research wins assignment of 15 very large EU RD Projects on Future Standards, Architectures and Formats for Digital Learning Content Management and develops Learn eXact LCMS
Media Based Personalisation
Skills & Competency Based Pesonalization
New Distribution Architecturesand Business Models for Digital Educational Content Markeplaces

The Book of Jobs
Why Personal Ambient Learning Now?

With many pros...

..And some cons...
..favouring a new market dawn...

Towards Ipad Learning
Adding an Ipad to Your Existing learning content architecture
Ipad
Android
Blackberry
Windows Mobile
Authorisation & Authentication
Collaboration & Social Networking
Content Search, Download & Play
Interface
Interface
Interface
Server Side(eXact Mobile Server)
SCORM
Content
Tracking
Streaming, PodCasting
Interface
Interface
Interface
SCORM Content
Sequencing
Interface
Location
Based
Learning
Other
Optional
SOA
Services
SOA
Services
Client SideExtesnion
GLOVE
Iphone

IPAD & Android native app

Mobile Learning Scenario 1Just in Time Medical Education
Phase 1: Medical experts produce Mobile Learning Pills™ for Immediate Care of Newborn..
Phase 2: Emergency Health managers Publish Learning Pills where needed, JIT….
Steps of Immediate Care
Project
Millennium Village
Mayange
Phase 3: … New Mothers receive personalised JIT Learning and…
A World Telcom Infrastructure provider.. wants to provide an innovative means for Just in Time Training (Instant Training) for health management to development countries using the main means of massive comunication: the cell phone. And using the set up also to collect field based udpated info…
Phase 4: ….Feedback Demographic info whilst highly motivated..

Mobile Learning Scenario 2
Location Based Sales Support
Installed LearnPills
Step 1: The Training dept. rapidly creates Learning Pills & Testing Pills™ for Blackberries ™ using a standard rapid Authoring tool (DEVICE & CHANNEL BASED PERSONALIZATION)
Step 2: …Geo locates Learning Pills and Tests using mashup of Microsft Virtual Earth in its Authoring environment (LOCATION BASED PERSONALIZATION)
Step 4: PROFILED Employees receive Personal Learning Pills to download and play on their Blackberries ™ related to their location of work
The Marketing department of a Innovative Telco Company has to launch a new Product on the market upskilling all his workforce in 1 month whilst staying on the field and on the move…
Step 3:Publishes Learning Pills onto the Corporate Mobile Server interfaced to the standard learning infrastructure (Corporate LMS …)
Step 5: The mobile device sends back performance tracking (SCORM) to Corporate’s LMS/LCMS/EPMS

And What’s Next?
Glimpses from the Future...
eXact learning Research
Bridging Your Content Strategy
Towards the Future.
Whatever It May Be.

Future Scenarios
Industrial Training & Performance Support
Location Based, Wearable, Enterprise Workspace Embedded
Phase 3: Users access Information where needed on available devices…
Also with WearableTraining
Phase 1:Instructional Designers retrieve reference and training materials from multiple sources
Phase 4: Standard Tracked Information is returned to Corporate LMS
S1000D
SVG
The Technical department of a Innovative Avionics Company has to provide Maintainance support on deck on a airplane now equipped with WIFI net access…
VRML/XRD
Phase 2: Standard eLearning Content gets located and Cached on deck using Satellite, Caching Engines and WIFI positioning technology

Future Scenarios: Art Education – teachers
Location Based Mobile Learning
Phase 1: Art Educators Harvest raw assets performing OSIDs queries to federated Repositories using Query by Metadata and/or Query by Sample
Museum
Repository 1
Museum
Repository 2
Museum
RepositoryN
Query by Sample
OSIDS Pluging for..
Z39.50 ZING SRW
OAI MHP
Flickr YouTube
Google Yahoo Wikipedia
Query by Metadata
Phase 3: ...Expose LINKS to Blended Learning Experiences from within standard VLEs or WEB 2 Portals
Phase 2:Art Educators Author Multi Channel Contents , store them in federated DRs and GEO locate them in Real & Virtual Worlds
LINK to Repository
With Player
Digital Repository
Federation

Future Scenarios – Art Education - Students
Location Based Mobile Learning
Text Books
NEW Generation Content Production,
Management & Repository Systems
WEB
MUSEUMS
3G Devices
LIBRARIES
Digital Boards
PUBLISHER’s
Services
Virtual Learning
Worlds
eBooks
GPS Device

But....Are You Ready to fill Your Missile Gap?(Innovating Educational Content in Mobile Internet Times)
The Media Invention Clock
Pool Paradox, 1983
9:30:00 PM : Oral Distribution (100K years AC)
11:52:00 PM: Book Publishing (1490)
11:59:49 PM: Analog Mass Media
(1830 roto print, since 1920 film,radio,tv)
11:59:58 PM: Digital & Personal Media
00:00:00 PM : The Next Big Thing
Ubiquitous, Mobile, Broadband, Personal Ambient Learning & Publishing
Innovating Educational Publishing
Rose Monastry, Oslo Norway, 1491
The G.I.S. (Gutenberg Innovation Syndrome)
1490 : “Dear Gutenberg, Wonderful but….what else can we do with it apart printing the Bible?!**!”
From the audience at the first public presentation of Gutenberg’s
quantum leap publishing invention
From a show called Øystein & Meg (Øystein & I) produced by Norwegian Broadcasting television channel ( more)

Facing the Gutenberg Invention SyndromeAgain and again and again….
1895: “Dear Marconi, ...great invention!.... BUT what else can You do with Radio Waves apart transmittting a single letter over the hilltop?*!*??……
1980: “Why should people use mobile phones if we have a phone box at every corner?!?”
1990: “Why on earth should we use emails for reaching our empoyees f we can fax all needed...?**!?”
2000: “Why should our kids use SMS messages if they can talk to each other by cell phone?!!!!*?”
2009: “Why should students want their learning materials on the IPAD or eBooks
if they don’t even read their
textbooks at school?!?
All Media Have Been.... “New”…
...Prepare to Bridge Your “Missile” Gap...
....Before its too late!
THANK YOU!

2011 06 01 (uned) emadrid fcardinali exactls mobile learning myth or realityr theory trends and cases

by emadrid network on Jun 27, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 2

Statistics

2011 06 01 (uned) emadrid fcardinali exactls mobile learning myth or realityr theory trends and cases — Presentation Transcript