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2011 06 01 (uned) emadrid fcardinali exactls mobile learning myth or realityr theory trends and cases
 

2011 06 01 (uned) emadrid fcardinali exactls mobile learning myth or realityr theory trends and cases

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2011 06 01

2011 06 01
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    2011 06 01 (uned) emadrid fcardinali exactls mobile learning myth or realityr theory trends and cases 2011 06 01 (uned) emadrid fcardinali exactls mobile learning myth or realityr theory trends and cases Presentation Transcript

    • eXact learning solutions © 2011
      Mobile Learning: Myth or Reality?Theory & Case Study
      Fabrizio Cardinali
      SVP Global Business Development
      eXact learning solutions S.P.A.
      CEO, eXact learning solutions North America
      Chair, European Learning Industry Group
      Board of Directors, IMS Global Learning Consortium
      Scormcowriter & reviewer, ADL
      Global Advisor, Open Knowledge Initiative MIT
    • Mrs Vivianne Reading
      2000-2005: PRODI Commission – Education & Culture Commissioner
      2006- 2010: BARROSO Commission – Media & Information Society Commissioner
      2010-2015: BARROSO Commission – Legal Affairs Commissioner
      I2010 Work Program ( Prague Declaration)
      Ias Interoperability
      (Integrating all European IT Systems for an Open European Information space)
      Ias Individualization
      (Including all European Citizens, Employees and Students with no one left behind)
      Ias Innovation
      (Investing in wiser and wider RD Programs to stimulate European Creativity and Invention)
      Mission ?
      Enabling Europe’s Knowledge Economy to Survive Global Crisis and Competition
      Helping Europe to invent “The next big thing..” in
      TEL (Technology Enhanced Learning)
      Mission
      Making Europe THE Leading Knowledge Society by 2005
      eEurope 2005 workprogram (The Lisbon Agenda)
      ?
    • TALENT
      Development
      Leisure & Gaming
      Entertainment
      PERFORMANCE
      Support
      Labor
      Recruitment
      Learning Communities
      15 Years of Technology Enhanced Learning
      eLearning2.0 (2005-2010)
      Informal
      Self generated Grass Root
      Content Production & Exchange
      eLearning 3.0 (2010-2015)
      Personal
      Distributed cloud based web for
      Rapid & Massive learner profiling and learning individualisation
      eLearning 1.0 (2000-2005)
      Formal
      Online Porting of
      “traditional” learning Pedagogy & Contents
      Learning Content Production, Management & Distribution
      VERY LOW
      Average Satisfaction per User
      ASPU
      2000
      • Uni Columbia formed Fathom & teamed with XanEdu.
      • Uni of Penn Wharton School teamed with Caliber, a spin-off from Sylvan Learning.
      • Uni Cornell spun off eCornell with $12 million internal investment
      • UNext created CardeanUniversity with Columbia, London School of Economics, Carnegie Mellon, Stanford, and Chicago Universities.
      • Temple University formed “Virtual Temple”
      • Pensare teamed up with Duke University.
      • Click2Learn teamed with NYU Online.
      • North Carolina, Harvard, and USC went to University Access for help in getting online.
      • Harcourt Higher Education was launched as a college in 2000 and confidently predicted “50,000 to 100,000 enrollments within five years.”
      • Uk Government was investing several £ Millions for the UK Answer through UkeU, UFI, NHSu,…
      Formal Learning
      Informal Learning
      2000-2002
      • Pensare is gone.
      • Fathom needed ~$30 million in internal financing Faculty became restive, closed in early 2003
      • Cardean laid off over half work force –”restructures”.
      • Temple University closed virtual Temple.
      • NYU folded NYUOnline back into the campus.
      • Harcourt gone after enrolling 32 students in 2001.
      • eCornell open BUT with reduced expectations.
      • Britain’s Open U. closes US branch -$20 M later.
      • Caliber goes bankrupt- acquired by iLearning(Sylvan).
      • University Access -> Quisic withdraws from H.Ed.
      • Uk Government closes down UkeUand NHSU
      Web 2.0 Viral & Social Content Distribution
      Performance & Talent
      Management
      New Generation
      Educational Publishing
      Technical and Business Models
      (Marchitectures)
      1° Generation eLearning
      “Unsatisfied User” Issue
      Skills & Competency
      management
      New Generation
      Educational Content
      Repositories
      Distributed, Open & Interoperable Cloud Services & Content Repositories
      Personal
      Portfolio & Indentity
      Management
      Mobile &
      Location Based
      Content Distribution
      Labor & Recruitement
      Management
      Personal Development
      Plans
      Copyright 2010 Giunti Labs – No Reproduction without written agreement
    • 15 Years eLearning Platforms & Architectures
      ….Interchanging
      Standard Contents
      …To Open Standard Data bindings
      From Offline CBT to Web based closed and proprietary solutions
      eLearning Service OrientedArchitectures
      (SOAs)
      High Portability
      High Productivity
      High Flexibility
      School Management
      School Management
      Learning
      Knowledge
      Testing
      Management
      Content
      Management
      Testing
      Management
      Content Management
      Standard
      Content
      Learning
      Management System
      Virtual
      Classroom
      Learning
      Management System
      Virtual
      Classroom
      CRM
      CRM
      HR management
      HR management
      ERP
      ERP
      Publishing
      Application B
      Application A
      Effort
      Extended Learning Services
      ePMS (Portfolios)
      SCM (Skills & Competency Management )
      IM (identity Management)
      Mobile learning
      TV Learning
      Virtual Worlds...
      Complexity
      Ubiquitous, Wireless, Broadband and Mobile
      Cloud based Services
      For
      Learning Experience Personalization
      Personal Ambient Learning Services (PALs)
      The Holy Grail of Learning Technologies
      ..creating innovative Digital Cloud Marketplaces and “Markitectures” for learning contents personalization
      ..relying on Distributed & Interoperable
      Business Stakeholders...
      eLearning
      Platforms
      BEFORE SOA
      Digital Knowledge Repository Services
      Learning Content
      Management Services
      Digital Content Marketplace
      ….and After
      Distributed Cloud Services
      Implementation
      First Generation eLearning
      Vendor “Lock In” Syndrome
      Web 2 Portals
      Learning Management
      Systems
    • Book
      Distribution Delay
      (Channel/media)
      1 month
      New
      Business Models
      (eg Download and Play Edutainment)
      Newsletter
      1000000-
      Journals
      1 week
      Newspaper
      100000-
      1 day
      10000-
      1 hour
      Personal Learning Communities
      (Mobile, Ubiquitous and Always on)
      1000-
      100-
      1 minute
      Motivate – Engage – Remediate
      Each one
      10-
      1-
      Target
      Audience
      1 10 100 1000 10000 100000 1000000
      Modified Slide from Tomita , Japan (1980))
      Narrowcasting
      …..Many Messages for few people (Mass Individualisation)
      15 Years of eContent Publishing & Distribution
      The Web2 Revolution (s)
      Viral Distribution
      Youtube
      Flickr
      Amazon eBook

      Social Distribution
      FaceBook
      My Space
      Second Life
      Linkedin

      Traditional Content Distribution Channels
      • Differed
      • Real Time
      • Mass Distribution
      (Broad Casting)
      Film
      Letter
      The Personal Media
      Revolution
      (Ubiquitous /Mobile / BB Internet)
      Market Gap for
      Content Personalization
      • Viral Distribution
      (Viral Casting )
      • Social Distribution
      (Social Casting)
      Radio
      Telephone/
      Human talk
      Television
      Interactive Narrowcasting
      Towards
      Socratic Publishing?
      (Delivering
      Personal Learning Materials
      Where Users Are, Where and When Users need them )
      Broadcasting
      One Message for Many People (Individual Massification)…
      And What about Educational Publishing?
      5
    • 15 Years of Learning Pedagogy & Formats
      Learner
      Satisfaction
      Motivate – Engage – Remediate
      Each one
      Meaningful Learning
      Scientific Research
      New Music or Architecture
      Well Designed Audio Visual
      Instructions
      Clarification of Relationships
      Between Concepts
      Mobile Learning
      Most Reasearch and
      Intellectual Production
      School Laboratory
      Work
      Lectures or Most Text Books
      Representations
      Game Based Learning
      Social Learning
      Viral Learning
      Moltiplication
      Tables
      Applying Formulas to
      Solve Problems
      Trial & Error
      Puzzle Solutions
      Learner Freedom
      Associative
      Exploratory Learning
      (eg social learning, peer n reiew)
      ROTE Learning
      Location Based Learning
      ....
      Constructive Personal Learning
      (Self Development, Talent Expression,
      The Joy of Learning,…)
      Behavioral
      Prescriptive Learning
      (eg Regulatory, Compliancy,…)
      Electricity
      Killer Technology for Industrial Society
      Electricity
      Killer Technology for Industrial Society
      Personal Ambient Learning
      ( Personalized, Contextualised, Localised, Rich & Un Formal)
      The Joy of Learning !
      Broadband, Mobile & Ubiquitous Internet
      eLearning 2.0
      (Grass Root Formats)
      Personal Ambient Learning
      (Media, Skills, Location & Context Aware)
      Killer Technology for Knowledge Society
      UNSATISFIED
      USER
      Syndrome
      (OK for mandatory, ie compliancy & regulatory training
      Only…)
      eLearning 1.0
      (Poor Media, Prescriptive WBT
      TUTORIALS)
      Modified slide from “Learning how to learn”,
      Joseph D. Novak, D. Bob Gowin
    • The Job of Books
      Re-inventing...
      The Book of Jobs
      “Last time there was so much excitement about
      a tablet it had some commandments written on it.”
      -The Wall Street Journal
      In the US ,..
      • During 2005 more than 1.5 Billion paper books have been posted of which ….
      (Source: AAP)
      • …..1 Billion returned in 2006, equal to 465 Million US$ expenses
      (Source Environmental Trends and Climate Impacts)
      • Annual Student expenditures on books can easily range from 700$ to 1000$ and mid and low income students can’t afford the cost of textbooks
      • Used Textbooks comprise only 25-30% of all those in the market
      • Faculty Gudilines emerge seeking to prohibit faculty from assigning a textbook if they do not plan to use at least 50 percent of its content in the course.
      • Over the last three years, 34 states have proposed a total of more than 100 bills related to textbook costs
    • Act fast!: Bridge the (Missile) Gap...
      The Learning Sputnik has been launched..
      (...new publishers might not come where you expect them from...!)
      Building Next Generation digital learning content marketplaces
    • eXact learning solutions RD
      Europe’s leading private TEL Lab
      Which Future for Digital learning Contents?
      2010-2015: Towards Personal Ambient Learning:
      2000-2010: Giunti Research wins assignment of 15 very large EU RD Projects on Future Standards, Architectures and Formats for Digital Learning Content Management and develops Learn eXact LCMS
      • Media Based Personalisation
      • Skills & Competency Based Pesonalization
      • New Distribution Architecturesand Business Models for Digital Educational Content Markeplaces
    • The Book of Jobs
      Why Personal Ambient Learning Now?
    • With many pros...
    • ..And some cons...
      ..favouring a new market dawn...
    • Towards Ipad Learning
      Adding an Ipad to Your Existing learning content architecture
      Ipad
      Android
      Blackberry
      Windows Mobile
      Authorisation & Authentication
      Collaboration & Social Networking
      Content Search, Download & Play
      Interface
      Interface
      Interface
      Server Side(eXact Mobile Server)
      SCORM
      Content
      Tracking
      Streaming, PodCasting
      Interface
      Interface
      Interface
      SCORM Content
      Sequencing
      Interface
      Location
      Based
      Learning
      Other
      Optional
      SOA
      Services
      SOA
      Services
      Client SideExtesnion
      GLOVE
      Iphone
    • IPAD & Android native app
    • Mobile Learning Scenario 1Just in Time Medical Education
      Phase 1: Medical experts produce Mobile Learning Pills™ for Immediate Care of Newborn..
      Phase 2: Emergency Health managers Publish Learning Pills where needed, JIT….
      Steps of Immediate Care
      Project
      Millennium Village
      Mayange
      Phase 3: … New Mothers receive personalised JIT Learning and…
      A World Telcom Infrastructure provider.. wants to provide an innovative means for Just in Time Training (Instant Training) for health management to development countries using the main means of massive comunication: the cell phone. And using the set up also to collect field based udpated info…
      Phase 4: ….Feedback Demographic info whilst highly motivated..
    • Mobile Learning Scenario 2
      Location Based Sales Support
      Installed LearnPills
      Step 1: The Training dept. rapidly creates Learning Pills & Testing Pills™ for Blackberries ™ using a standard rapid Authoring tool (DEVICE & CHANNEL BASED PERSONALIZATION)
      Step 2: …Geo locates Learning Pills and Tests using mashup of Microsft Virtual Earth in its Authoring environment (LOCATION BASED PERSONALIZATION)
      Step 4: PROFILED Employees receive Personal Learning Pills to download and play on their Blackberries ™ related to their location of work
      The Marketing department of a Innovative Telco Company has to launch a new Product on the market upskilling all his workforce in 1 month whilst staying on the field and on the move…
      Step 3:Publishes Learning Pills onto the Corporate Mobile Server interfaced to the standard learning infrastructure (Corporate LMS …)
      Step 5: The mobile device sends back performance tracking (SCORM) to Corporate’s LMS/LCMS/EPMS
    • And What’s Next?
      Glimpses from the Future...
      eXact learning Research
      Bridging Your Content Strategy
      Towards the Future.
      Whatever It May Be.
    • Future Scenarios
      Industrial Training & Performance Support
      Location Based, Wearable, Enterprise Workspace Embedded
      Phase 3: Users access Information where needed on available devices…
      Also with WearableTraining
      Phase 1:Instructional Designers retrieve reference and training materials from multiple sources
      Phase 4: Standard Tracked Information is returned to Corporate LMS
      S1000D
      SVG
      The Technical department of a Innovative Avionics Company has to provide Maintainance support on deck on a airplane now equipped with WIFI net access…
      VRML/XRD
      Phase 2: Standard eLearning Content gets located and Cached on deck using Satellite, Caching Engines and WIFI positioning technology
    • Future Scenarios: Art Education – teachers
      Location Based Mobile Learning
      Phase 1: Art Educators Harvest raw assets performing OSIDs queries to federated Repositories using Query by Metadata and/or Query by Sample
      Museum
      Repository 1
      Museum
      Repository 2
      Museum
      RepositoryN
      Query by Sample
      OSIDS Pluging for..
      Z39.50 ZING SRW
      OAI MHP
      Flickr YouTube
      Google Yahoo Wikipedia
      Query by Metadata
      Phase 3: ...Expose LINKS to Blended Learning Experiences from within standard VLEs or WEB 2 Portals
      Phase 2:Art Educators Author Multi Channel Contents , store them in federated DRs and GEO locate them in Real & Virtual Worlds
      LINK to Repository
      With Player
      Digital Repository
      Federation
    • Future Scenarios – Art Education - Students
      Location Based Mobile Learning
      Text Books
      NEW Generation Content Production,
      Management & Repository Systems
      WEB
      MUSEUMS
      3G Devices
      LIBRARIES
      Digital Boards
      PUBLISHER’s
      Services
      Virtual Learning
      Worlds
      eBooks
      GPS Device
    • But....Are You Ready to fill Your Missile Gap?(Innovating Educational Content in Mobile Internet Times)
      The Media Invention Clock
      Pool Paradox, 1983
      • 9:30:00 PM : Oral Distribution (100K years AC)
      • 11:52:00 PM: Book Publishing (1490)
      • 11:59:49 PM: Analog Mass Media
      (1830 roto print, since 1920 film,radio,tv)
      • 11:59:58 PM: Digital & Personal Media
      • 00:00:00 PM : The Next Big Thing
      Ubiquitous, Mobile, Broadband, Personal Ambient Learning & Publishing
      Innovating Educational Publishing
      Rose Monastry, Oslo Norway, 1491
      The G.I.S. (Gutenberg Innovation Syndrome)
      1490 : “Dear Gutenberg, Wonderful but….what else can we do with it apart printing the Bible?!**!”
      From the audience at the first public presentation of Gutenberg’s
      quantum leap publishing invention
      From a show called Øystein & Meg (Øystein & I) produced by Norwegian Broadcasting television channel ( more)
    • Facing the Gutenberg Invention SyndromeAgain and again and again….
      1895: “Dear Marconi, ...great invention!.... BUT what else can You do with Radio Waves apart transmittting a single letter over the hilltop?*!*??……
      1980: “Why should people use mobile phones if we have a phone box at every corner?!?”
      1990: “Why on earth should we use emails for reaching our empoyees f we can fax all needed...?**!?”
      2000: “Why should our kids use SMS messages if they can talk to each other by cell phone?!!!!*?”
      2009: “Why should students want their learning materials on the IPAD or eBooks
      if they don’t even read their
      textbooks at school?!?
      All Media Have Been.... “New”…
      ...Prepare to Bridge Your “Missile” Gap...
      ....Before its too late!
      THANK YOU!