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Social Media Strategy and Implementation for Executives & Organizations
 

Social Media Strategy and Implementation for Executives & Organizations

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overview of strategy and implementation of social media for organizations, a presenation given to DFW Association Executives

overview of strategy and implementation of social media for organizations, a presenation given to DFW Association Executives

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    Social Media Strategy and Implementation for Executives & Organizations Social Media Strategy and Implementation for Executives & Organizations Presentation Transcript

    • Social Media Strategy and Implementation for Executives & Organizations for Executives & Organizations for Executives & Organizations
      • Elysa Rice, Community Manager
      • http://about.me/elysa
    • Some Facebook Statistics
      • More than 500 million active users
      • 50% of active users log on to Facebook in any given day
      • Average user has 130 friends
      • People spend over 500 billion minutes per month on Facebook
      http://www.facebook.com/press/info.php?statistics
    • … and More
      • There are over 900 million objects that people interact with (pages, groups and events)
      • Average user is connected to 80 pages, groups and events
      • Average user creates 90 pieces of content each month
      • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
    • Convinced yet? http://www.pingdom.com
    • The downside
      • Must maintain content
      • Stay engaged:
        • Answering questions
        • Asking questions
        • Interacting & Participating
        • Be honest
      • Fear of technology
    • If you only do ONE thing...
      • Google.com/Alerts: set a daily email alert for online mentions of your organization’s name. Can be both “DFWAE” & “Dallas Fort Worth Association Executives”
    • Personal Profile vs Business Page
      • Setup a Personal Profile first and then create a Business Page that you administer
      • Personal Profiles have friends (mutual acceptance) and Business Pages have fans who “like” your page (one-way opt-in)
    • Something to Consider
      • If you will be Administering a public Facebook page you may want to ensure that your personal profile privacy settings are set.
    • Setting Up a Page
    • Vanity URL Once you have 25 fans for your page you can set a unique URL to find your page. Set this up at facebook.com/username For example: Facebook.com/DFWAE
    • 80/20 Rule
      • No more than 20% of your content should be self promotion/marketing material.
      • 80% of your content should be: about your members, industry news, hints/tips, pointers from last meeting
    • Tools to Help
      • Hootsuite.com: Social Media Dashboard
        • Schedule Updates
        • Monitor Mentions
        • Spread Messages (on multiples pages & Twitter)
        • Track Results
        • Team Collaboration
    • Tools to Help
      • Postling.com:
        • Write once, publish everywhere
        • Share access with co-workers
        • Monitor news and reviews from web, Yelp & CitySearch
        • Schedule Posts
        • Stay on top of comments
    • Tools to Help
      • SocialMention.com:
        • Real-time social media search and analysis
        • Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.
    • Facebook Advertising
      • If you’re interested in purchasing targeted Facebook ads: http :// www.facebook.com/advertising
    • Setting Policies
      • Before you set admin rights to various staff members you will want to set a policy for various issues that may arrive. Such as…
    • But what do we talk about?
    • What NOT to Do
      • DON’T spam fans with specials
      • DON’T violate Facebook’s Terms of Service
      • DON’T leave negative comments unresponded to
      • DON’T forget about existing content you can repurpose
      • DON’T be afraid of being human
    • Main Things to Consider
      • Initial Setup
      • Content Marketing
      • Monitoring (Listening)
      • Outreach
      • Engagement
    • Possible Venues
      • Facebook Page
      • Facebook Group (public or private)
      • LinkedIn Group
      • Twitter
      • Youtube
      • Private Social Network (see 20sb.net)
    • Questions...
      • My contact info: Twitter: @elysa [email_address]
      • http://about.me/elysa
      • http://linkedin.com/in/elysa