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Hussain M Elius
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MD. Anwar Sadad
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Rezoanul Bari
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Social Media
THE MODERN COMMUNIQE
I N T RO D U C T I O N
Social network and social media has been the buzzwords of the internet for quiet some time
now, and have been used – mistakenly - synonymously.
A social network service focuses on building online communities of people who share
interests and/or activities, or who are interested in exploring the interests and activities of
others. Most social network services are web based and provide a variety of ways for users to
interact, such as e-mail and instant messaging services.
Social media is media designed to be disseminated through social interaction, created
using highly accessible and scalable publishing techniques. Social media supports the human
need for social interaction with technology, transforming broadcast media monologues (one to
many) into social media dialogues (many to many).
~ Wikipedia
Or in other words, a social network facilitates interaction between it’s users. Social Media,
comparatively, refers to a wider variety of user generated content which can be done with or without
social network.
W H A T E X A C T LY I S S O C I L M E D I A ? I
Social media is an online publishing platform anyone can access. No special skills or large fees are
required to participate in social media. Students discuss their latest assignments and download music
favorites. Parents share photos and videos of their offspring. Business moguls let everyone know
about their latest goods and services. Through content, photos and video, people share a variety of
thoughts and concepts via social media. Anybody can start their own social media website with little
or no capital. Typically it's free to participate in established social media programs such as Google
Groups, Facebook and MySpace.
AND WHAT WAS BEFORE?
Before the dawn of online social media, people had to get the word out about events on industrial
media. From birth announcements to death notices to advertisements, industrial media was the only
way to share information. Newspapers, television and magazines are examples of industrial media
and are owned privately or by the government. For a fee, people purchase space in industrial media
when they have something important to say.
DIFFERENCE? I I
There are several major differences between using social media and industrial media. Let's
consider what makes each form of communication viable and unique:
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1. Social media requires little knowledge or skill while a certain level of professional expertise
is required to use industrial medial.
2. Content on social media appears in real time so news and updates are announced right
away. It may take weeks or even months for content to appear in industrial media.
3. Industrial media must answer to society for the quality and accuracy of its content while
social media remains largely unregulated.
4. Social media can be owned by any individual or business while industrial media is more
costly to obtain and manage.
EXAMPLES OF SOCIAL MEDIA
Social Media can take any form of user generated contend. Some of those are listed belowiii.
COMMUNICATIONS
• Blogs: A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual
with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries
are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to
maintain or add content to a blog.
Example: Wordpress, Blogger, Live Journal
• Micro-blogs: Micro blogging is a form of
multimedia blogging that allows users to send brief
text updates or micromedia such as photos or
audio clips and publish them, either to be viewed
by anyone or by a restricted group which can be
chosen by the user. These messages can be
submitted by a variety of means, including text
messaging, instant messaging, email, digital
audio or the web.
Example: Twitter, Laconia
• Social Networks: A social network service focuses on building online communities of people who share
interests and/or activities, or who are interested in exploring the interests and activities of others. Most social
network services are web based and provide a variety of ways for users to interact, such as e-mail and instant
messaging services.
Example: Facebook, MySpace
• Social Network Aggregators: Social network aggregation is the process of collecting content from
multiple social network services, such as MySpace or Facebook. The task is often performed by a social
network aggregator, which pulls together information into a single location, or helps a user consolidate
multiple social networking profiles into one profile. Various aggregation services provide tools or widgets to
allow users to consolidate messages, track friends, combine bookmarks, search across multiple social
networking sites, read rss feeds for multiple social networks, see when their name is mentioned on various
sites, access their profiles from a single interface, provide "lifestreams", etc.
Example: Friendfeed, Plaxo
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• Events
Example: Upcoming, Eventful
COLLABORATION
• Wiki: A wiki is a website that uses wiki
software, allowing the easy creation and editing of
any number of interlinked Web pages, using a
simplified markup language or
a WYSIWYG text editor, within the
browser. Wikis are often used to
create collaborative websites, to power community
websites, and for note taking. The collaborative
encyclopedia Wikipedia is one of the best-known
wikis. Wikis are used in business to
provide intranet and knowledge
management systems. Ward Cunningham, the
developer of the first wiki
software, WikiWikiWeb, originally described it as "the simplest online database that could possibly work."
Example: MeidaWiki, PBWiki
• Social Bookmarking: Social bookmarking is a method for Internet users to store, organize, search, and
manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that
collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process
by which many users add metadata in the form of keywords to shared content".
Example: Diigo, Delicious
• Social News: The term social news refers to websites where users submit and vote on news stories or other
links, thus determining which links are presented.
Example: Digg, Reddit
• Opinion Sites
Example: Yelp!, HottDhaka
MULTIMEDIA
• Photo Sharing
Example: Picasa, Flickr
• Video Sharing
Example: YouTube, Vimeo
• Livecasting
Example: Ustream.tv, Justin.tv
• Audio and Music Sharing
Example: Last.fm, imeem
REVIEWS AND OPINIONS
• Product Reviews
Example: epinions.com, MouthShut
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• Q&A
Example: Yahoo! Answers, WikiAnswers
ENTERTAINMENT
• Media and Entertainment Platform
Example: Cisco EOS
• Virtual Worlds
Example: Second Life
• Game Sharing
Example: Miniclip
SOCIAL MEDIA MARKETING
Social media marketing is the process of promoting your site or business through social media
channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily give you large numbers
of visitors, some of whom may come back to your website again and again.
If you are selling products/services or just publishing content for ad revenue, social media
marketing is a potent method that will make your site profitable over time.
Those who ignore the efficacy of social media usually fall into three categories; the ones who
don’t know much or anything about social media, the ones who are interested but don’t know how
to use it and those who don’t believe in the value that a social media strategy can bring to any site or
business.iv
Benefits of Social Media Marketing (SMM)v:
• Get more traffic on corporate blog
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• Customer Service
• Promote Sales
• Advertising
• Search Engine Ranking
• Research and Devolopment
S O C I A L M E D I A I N S TA RT U P S
With 22.7% of 16-19 year olds unemployedvi and the financial and corporate landscape
contracting right in front of them, the so-called Y Generation (Gen-Y) currently has the opportunity
to take a strong hold on today’s business landscape. And it seems that they intend to. Half of all new
college graduates now believe that self-employment is more secure than a full-time job and 70% of
today’s high schoolers plan on starting their own companiesvii.
To this group of current and upcoming entrepreneurs, social media is playing an increased role in
all aspects of their business. The use of social media as a business tool is a relatively new concept, but
it is one that is allowing Gen-Y entrepreneurs to challenge established norms and leave their mark on
the business world.
USING SOCIAL MEDIA
Of the 30 entrepreneurs profiled for the 2008 Inc Top 30 Under 30viii, 18 have personal or
business Twitter accounts and 19 host personal or corporate blogs. One can only expect 2009’s list to
increase these numbers and put a larger emphasis on social media as it starts to encompass more and
more aspects of their business landscape.
When asked how important social media is to their startup, Brazen Careeristix co-founder Ryan
Healy responded, “we know that if you don’t incorporate social media into every part of your
product, you can’t win. So we built Brazen on the premise that social media is no longer optional – it
has to seamlessly integrate with the rest of the site and business.”
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Gen-Y is eager to change the way business is done and they want to do it now. Technology and
new media are playing a key role in how these young organizations are not only started, but how they
get funded, how they spread the word and how they pay their bills. Dona Fenn, author of Upstarts!
How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You can Profit From
Their Success, and Millennial Generation Blogger for Inc says of Gen-Y entrepreneursx that, “one of
the re-emerging themes in the businesses they start is dissatisfaction with the status quo.”
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i
Original Research
ii
http://readwriteweb.com/
iii
http://en.wikipedia.org/Social_Media
iv
http://dosh-dosh.com/
v
Original Research
vi
http://www.nytimes.com/2009/06/28/jobs/28teens.html?_r=3&partner=rss&emc=rss
vii
http://online.wsj.com/article/SB121115437321202233.html
viii
http://www.inc.com/welcome.html?aw=600&ah=600&destination=http://www.inc.com/30under30/2008/
ix
http://www.brazencareerist.com/
x
http://blog.inc.com/the-entrepreneurial-generation/2008/12/the_geny_spin_on_startups.html