The new web is mobile


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A brief history of mobile economy, from
proprietary umbrella portals to today's wireless communication & design
revolutions. Apps Supermarkets for the crowds and the tremendous impact on
user's expectations and behavior. Future is anywhere, anytime, on-the-go and whenever the inspiration strikes.

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The new web is mobile

  1. 1. The new Web is Mobile A brief history of mobile economy, from proprietary umbrella portals to todays wireless communication & designrevolutions. Apps Supermarkets for the crowds and the tremendous impact onusers expectations and behavior. Future is anywhere, anytime, on-the-go and whenever the inspiration strikes.
  2. 2. The New Web is Mobile Anywhere, anytime, on-the-go and whenever the inspiration strikes.
  3. 3. Vasco Elvas• Senior Telecom Executive at Vodafone Portugal• Father of two• On-the-go mobile evangelist• App addicted since February 2007
  4. 4. 189 Organized Apps"
  5. 5. The new Web is Mobile•  Os portugueses compram menos eletrodomésticos e produtos tecnológicos,  no entanto o segmento das telecomunicações,   principalmente devido aos smartphones,  continua a ser o sector que regista melhores resultados no último trimestre de 2011.
  6. 6. The new Web is Mobile•  Cisco VNI forecasts 18x mobile data growth from 2011 to 2016 •  Data Traffic - Mobile 3x Fixed•  Trends -  Streaming Content and Mobile Video -  Mobile connections and increased speeds *VNI - Visual Networking Index -  Advanced mobile computing devices
  7. 7. Mobile 1.06110
  8. 8. Mobile 1.0•  Evolutionary Step Forward that brought wireless phones closer to internet•  Golden age of Mobile Operators •  Umbrella portals, with personalized and device adapted experience •  Content management control (pricing, navigation, discovery)•  Off portal not promoted and expensive Clunky mobile app stores (...) aka people who don’t know anything about software or user experience
  9. 9. Mobile 2.0 •  2007 changed things •  OTT players entering mobile •  New Era for products and services •  Mobile Devices leveraging full Internet Experience •  New value chain to everyone w/ improved content discovery - AppStoresApple’s built-in apps arrived and set a standard that inspired third-party devsto create something amazing, and they did, just as soon as the platform opened up.
  10. 10. Mobile First
  11. 11. Thinking Mobile First•  Mobile Input has been difficult•  Complex devices and capabilities•  Capable devices have a disproportionate share of mobile internet But still, there are a lot of opportunities
  12. 12. Thinking Mobile FirstPut in the effort where there’s payoff
  13. 13. Mobile First•  Commerce: Purchasing and maximizing sales -  Amazon: over $1 billion spent via mobile devices in the past 12 months -  PayPal: mobile transactions increased six-fold in 2009: $25M to $141M Paypal Here “You do Business Anywhere”
  14. 14. Design and Usability•  The mobile web is mobile•  Context is king•  The devices are (very) different•  Forget your dotcom thinking•  You need unique content and design
  15. 15. Design and Iterate Build solid prototypes andunderstand mobile constraints “Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs”
  16. 16. Samsung ultrapassa Nokia e é líder de mercado em Portugal Terminals
  17. 17. Smart€r Phones •  Smartphones becoming more user friendly •  It s all about features. Users take advantage of devices capabilities •  Loyalty, increased satisfaction and less churn •  Majority have distribution and development ecosystem(2011)EU 22% smartphones penetration. US 1 in 10 citizens have an iPhone  
  18. 18. And yes...tablets! PCWORLD Nov 2009 – Apple fanboys dream “Lets face it: the Apple tablet is a mirage created bylegions of fanboys and tech dreamers. The closer youget to that mirage, the more you realize its not going to be there when you arrive. But then, off in the distance, an even brighter and more beautiful tablet is envisioned for a day that will never come. Its a nice dream, but its just not going to happen.”
  19. 19. Tablets•  Two year old device category•  The new iPad , 3rd generation, with 3M pre-orders in 3 days•  Google and Apple dominance•  Nokia, HP and RIM in a struggle•  Apple Rules, decline estimated by 2015, but analysts predictions change everyday! Tablet sales to hit 119 million units in 2012 (Gartner) New iPad Accounts for 10% of all iPad Traffic in Only Three Weeks (Chikita)
  20. 20. Mobile Economy
  21. 21. Mobile Content in 20121. Money Transfer 5.  Mobile Health Monitoring2. Location-Based Services 6. Mobile Payment3. Mobile Search 7.  Near Field4. Mobile Browsing Communication 5. Advertising 8. Advertising “Today there are 17,000 M-PESA agents across Kenya compared to 840 bank branches and 150 ATMs. 10 million Kenyans are registered with M-PESA while only 4 million have a bank account.”
  22. 22. Mobile Content Future•  Mobile Money -  Mobile Banking 2016 - Nearly 1 in 10 Users to Pay Bills via Their Mobile -  International Remittances Sent Via Mobile to Reach $55 Billion•  NFC - Near Field Communication -  1 in 5 Smartphones With NFC by 2014 -  Global m-payment transactions are expected to grow 97% per year, over the next 3 years, reaching a value of US $945 billion by 2015 (KPMG). Frictionless Mobile Payments
  23. 23. App Stores•  Apple App Store hits 25B downloads and sets standards•  Google Play hits 400k apps. 10B downloads•  70/30 revenue share •  Models: Free, Paid, Freemium •  Games as the dominant category•  Global app market in 2011, $3.9B. 50B by 2016 (Juniper)
  24. 24. Apps Momentum•  Zite, the magazine-style reading app for iPad, sold to CNN for $20-$25M•  Instagram, Social Photo App, 30M users, 1 billion+ photos uploaded (5 M+ per day)•  Rovio Angry Birds, 5 Titles, with > 700M downloads to date (btw, tried 50 games before)•  Angry Birds Space = 10M in less than three days
  25. 25. Android web browser claims biggest user share Browsing
  26. 26. Profile: Vodafone Apps World Most Valuable Telecoms Brand (9th overall) 2012 BrandFinance Global 500 report
  27. 27.
  28. 28. Nokia, Google, Apple-  Nokia’s profits today and future revenue prospects are suffering-  Mobile giant facing an Internet future (critical: OS, UI)-  Trying to be all things in all sectors in a shifting value-landscape-  Losing its leadership in core areas: ease of use, hi-end devices•  According to Gartner, Nokia leads MEA, with 58.5% in 2010, 52.9% in 2011 •  Nokia Lumia 900
  29. 29. Nokia, Google, Apple•  Google profits 4x in Apple Ecosystem, with 850k Android world daily activations•  Over 1,400 versions of Android running on too many different pieces of hardware•  MNO Friendly, with branded AppStores Fragmentation
  30. 30. Nokia, Google, Apple•  End 2 End Integration•  iPhone drives mobile internet apps usage and data traffic•  Nielsen / 2011 -  Apples iOS holds at 28% in US as Android rises to 43% smartphone share (43% vs 48% by Mar 2012) -  8.7% market share and 75% of cell phone profits
  31. 31. The Future Holds•  4G Data Explosion with shock New iPad Owners Blow Through Their Entire Data Plan in Hours •  Cloud Ubiquitous Experiences•  Wallet Phones or mMoney devices•  HTML5 startups ERA ( Facebook had 845 million monthly active users by the end of 2011 )•  A Smarter Planet, converged and connected, with a community of Machine-to-Machine intelligent devices
  32. 32. The New Web is Mobile Anywhere, anytime, on-the-go and whenever the inspiration strikes.