•  Telecom, IT!
•  Teacher!
•  Father of (almost three)!
•  Mobile & Innovation !
•  Informatica @ FCUL!
VASCO ELVAS
The New Web is Mobile
- Contextual"
- Over-the-top"
- Social"
- Responsive"
- Convergence"
- Entertainment"
- Inspirational"
- Collaboration"
! ...
#1 HISTORY INSIGHTS
Mobile 1.0
6110
WAP 1.0 / CSD
 WAP 1.2 / GPRS
 WAP 2.0 / 3G
2006 Smartphones
Smartphones are complicated and are only for those who
indulge in business-on-the-move!
Mobile 2.0
•  Mobile is OTT ??!
•  Adaptive Connectivity!
•  Full Internet Experience!
•  AppStores!
•  Smartphones, Table...
#2 Think Mobile First
Thinking Mobile First
•  Mobile Input has been
difficult!
•  Complex devices and
capabilities!
But still, there are a lot o...
Mobile Input
!
Make it simple, ease of use!
Location as an Input
Voice as an Input
Images as an Input
Gestures
Gestures as an Input
Thinking Mobile First
Put in the effort where there’s payoff
Mobile First
•  Amazon: over $1 billion
spent via mobile devices
in the past 12 months!
!
•  PayPal: mobile
transactions i...
Design and Usability
•  The mobile web is mobile!
•  Context is king!
•  The devices are (very) different!
•  Forget your ...
!
•  Build solid prototypes!
•  Understand mobile
!constraints!
•  Human-Machine
Interfaces!
“Design is not just what it l...
Terminals
Smart€r Phones 
•  User friendly!
•  It s all about features!
•  Loyalty and satisfaction!
•  Development Ecosystem!
•  Ma...
And yes...tablets!
!
PCWORLD Nov 2009 – Apple fanboys dream!
“Let's face it: the Apple tablet is a mirage created by
legio...
Tablets
!
•  Three year old device category!
•  iPad 81% of US & Canada Tablet !
Web traffic!
•  Tablet sales hit 119 milli...
Mobile Terminals
Gartner: SmartPhone sales decrease by 2% in 2012!
Total 419M. Samsung #1 , Apple #3. Android+iOS = 80%!
#3 Mobile economy
Mobile Content Usage
1.  Money Transfer!
2.  Location-Based Services!
3.  Search!
4.  Browsing!
5.  Health Monitoring!
6. ...
Mobile Content Future
•  Mobile Money!
-  Mobile Banking 2016 - Nearly 1 in 10
Users to Pay Bills via Their Mobile !
-  In...
App Stores
•  Apple App Store hits
25B downloads!
•  Google Play hits 400k apps.
10B downloads!
•  70/30 revenue share !
•...
Apps Momentum
•  Zite, sold to CNN for $20-$25M!
•  Facebook Instagram!
•  Rovio Angry Birds, 700M+
downloads. ABSpace 10M...
Make money w/ Freemium
In-app Purchase
• Free but w/ Ads!
• Free and i pay to remove ads!!
• Free but Content Locked!
• Fr...
#4 Trends
The new Web is Mobile
Os portugueses compram
menos eletrodomésticos e
produtos tecnológicos,  no
entanto o segmento das
te...
•  Cisco VNI forecasts 18x mobile
data growth from 2011 to 2016 !
•  Data Traffic - Mobile 3x Fixed!
•  Trends !
-  Streami...
The new Web is Mobile
Mobile Networks
! ! ! ! ! !!! IT
Experience!
! !! ! ! !Business
Experience!
!!! ! ! ! !Human
Experience!
Industry Trends
Source: Gartner T...
New Era for Product and Services
Content Access! Always-on Devices! Transactions!
Live Stream & Share!Connected Automation!
#5 Future Services
OTT As a Service
•  Data!
•  Device!
•  Cloud!
•  Access!
!
Home Communications
45
TV	
  Applica*ons	
  
Social	
  
Networks	
  
My	
  Zapping	
  
VoD	
  Storefront	
  
Games	
  
Use...
Enterprise Mobilization
Mobilization - Mobile Web & App
Conference Scheduler Cloud API
Simplified	
  Cloud	
  Communica1ons...
Home Machine-to-Machine
Automation Personal Health FitnessEnergy Mgmt
HSG
Hub
Seamless, plug’n’play
connection to sensors
...
CAR Machine-to-Machine
Transactions & Brokerage
Vodafone	
  Services	
  
	
  	
  	
  	
  	
  Vodafone	
  OpCos	
  
B2O	
  
	
  	
  	
  	
  Corpor...
The Connected World
Data	
  
Connected	
  everywhere	
  enabling	
  predictable	
  
transac*ons	
  analysis	
  and	
  valu...
The New Web is Mobile
Mobile & Internet, a Motivation Pitch @ Lisbon Big Apps / lisbonbigapps.com
Mobile & Internet, a Motivation Pitch @ Lisbon Big Apps / lisbonbigapps.com
Mobile & Internet, a Motivation Pitch @ Lisbon Big Apps / lisbonbigapps.com
Mobile & Internet, a Motivation Pitch @ Lisbon Big Apps / lisbonbigapps.com
Mobile & Internet, a Motivation Pitch @ Lisbon Big Apps / lisbonbigapps.com
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Mobile & Internet, a Motivation Pitch @ Lisbon Big Apps / lisbonbigapps.com

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Mobile & Internet
- Gaming
- Contextual
- Over-the-top
- Social
- Responsive
- Converged
- Entertainment
- Inspirational
- Collaboration

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Mobile & Internet, a Motivation Pitch @ Lisbon Big Apps / lisbonbigapps.com

  1. 1. •  Telecom, IT! •  Teacher! •  Father of (almost three)! •  Mobile & Innovation ! •  Informatica @ FCUL! VASCO ELVAS
  2. 2. The New Web is Mobile
  3. 3. - Contextual" - Over-the-top" - Social" - Responsive" - Convergence" - Entertainment" - Inspirational" - Collaboration" ! ! Anywhere, anytime, on-the-go experiences! The New Web is Mobile
  4. 4. #1 HISTORY INSIGHTS
  5. 5. Mobile 1.0 6110 WAP 1.0 / CSD WAP 1.2 / GPRS WAP 2.0 / 3G
  6. 6. 2006 Smartphones Smartphones are complicated and are only for those who indulge in business-on-the-move!
  7. 7. Mobile 2.0 •  Mobile is OTT ??! •  Adaptive Connectivity! •  Full Internet Experience! •  AppStores! •  Smartphones, Tablets! •  Android, iOS and others! Apple s built-in apps arrived and set a standard that inspired third-party devs to create something amazing, and they did, just as soon as the platform opened up.!
  8. 8. #2 Think Mobile First
  9. 9. Thinking Mobile First •  Mobile Input has been difficult! •  Complex devices and capabilities! But still, there are a lot of opportunities!
  10. 10. Mobile Input ! Make it simple, ease of use!
  11. 11. Location as an Input
  12. 12. Voice as an Input
  13. 13. Images as an Input
  14. 14. Gestures
  15. 15. Gestures as an Input
  16. 16. Thinking Mobile First Put in the effort where there’s payoff
  17. 17. Mobile First •  Amazon: over $1 billion spent via mobile devices in the past 12 months! ! •  PayPal: mobile transactions increased six-fold in 2009: $25M to $141M! Paypal Here! “You do Business Anywhere”!
  18. 18. Design and Usability •  The mobile web is mobile! •  Context is king! •  The devices are (very) different! •  Forget your dotcom thinking! •  Unique content and design!
  19. 19. ! •  Build solid prototypes! •  Understand mobile !constraints! •  Human-Machine Interfaces! “Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs”! Design and iterate
  20. 20. Terminals
  21. 21. Smart€r Phones •  User friendly! •  It s all about features! •  Loyalty and satisfaction! •  Development Ecosystem! •  Marketplaces! !(2011)EU 22% smartphones penetration US 1 in 10 citizens have an iPhone  !
  22. 22. And yes...tablets! ! PCWORLD Nov 2009 – Apple fanboys dream! “Let's face it: the Apple tablet is a mirage created by legions of fanboys and tech dreamers. (…) It's a nice dream, but it's just not going to happen.” ! 2010!
  23. 23. Tablets ! •  Three year old device category! •  iPad 81% of US & Canada Tablet ! Web traffic! •  Tablet sales hit 119 million units in 2012 (Gartner)! •  Others (except Samsung) struggling!
  24. 24. Mobile Terminals Gartner: SmartPhone sales decrease by 2% in 2012! Total 419M. Samsung #1 , Apple #3. Android+iOS = 80%!
  25. 25. #3 Mobile economy
  26. 26. Mobile Content Usage 1.  Money Transfer! 2.  Location-Based Services! 3.  Search! 4.  Browsing! 5.  Health Monitoring! 6.  Payments! 7.  Near Field Communication! 8.  Advertising! 9.  Instant Messaging! 10. Music!
  27. 27. Mobile Content Future •  Mobile Money! -  Mobile Banking 2016 - Nearly 1 in 10 Users to Pay Bills via Their Mobile ! -  International Remittances to Reach $55 Billion! •  Near Field Communication! -  1 in 5 Smartphones With NFC by 2014! -  Global m-payments worth US $945 billion by 2015 (KPMG).! Frictionless ! Mobile Payments!
  28. 28. App Stores •  Apple App Store hits 25B downloads! •  Google Play hits 400k apps. 10B downloads! •  70/30 revenue share ! •  Free, Paid, Freemium ! •  Gamification! •  Global app market 50B by 2016 (Juniper)!
  29. 29. Apps Momentum •  Zite, sold to CNN for $20-$25M! •  Facebook Instagram! •  Rovio Angry Birds, 700M+ downloads. ABSpace 10M in less than three days! •  Clash of Clans $1M daily, 700k daily revenue, 60k daily costs (as of Jan ’13)!
  30. 30. Make money w/ Freemium In-app Purchase • Free but w/ Ads! • Free and i pay to remove ads!! • Free but Content Locked! • Free but we have in-house economy (virtual goods)! • Free but slow to progress!!!!! • Free w/ subscription model! Tablet Gaming - $3.03 billion of sales in 2016 ($301 million for 2012.)!
  31. 31. #4 Trends
  32. 32. The new Web is Mobile Os portugueses compram menos eletrodomésticos e produtos tecnológicos,  no entanto o segmento das telecomunicações,   principalmente devido aos smartphones,  continua a ser o sector que regista melhores resultados no último trimestre de 2011. !
  33. 33. •  Cisco VNI forecasts 18x mobile data growth from 2011 to 2016 ! •  Data Traffic - Mobile 3x Fixed! •  Trends ! -  Streaming and Mobile Video! -  Mobile connections and increased speeds! -  Advanced mobile computing devices! *VNI - Visual Networking Index! The new Web is Mobile
  34. 34. The new Web is Mobile
  35. 35. Mobile Networks
  36. 36. ! ! ! ! ! !!! IT Experience! ! !! ! ! !Business Experience! !!! ! ! ! !Human Experience! Industry Trends Source: Gartner The Top 10 Strategic Technology Trends for 2012! Top 10 Strategic Technology Trends! Internet of Things! App stores and marketplaces! Next-generation analytics! Big data! In-memory computing! Extreme low-energy servers! Cloud computing! Media tablets and beyond! Mobile-centric applications and interfaces! Contextual ! and social!
  37. 37. New Era for Product and Services Content Access! Always-on Devices! Transactions! Live Stream & Share!Connected Automation!
  38. 38. #5 Future Services
  39. 39. OTT As a Service •  Data! •  Device! •  Cloud! •  Access! !
  40. 40. Home Communications 45 TV  Applica*ons   Social   Networks   My  Zapping   VoD  Storefront   Games   Useful  Info   Core  Func*onali*es     Fast   Zapping   EPG   Pause  TV   Restart  TV   RCS  @  TV   Live  Video  Streaming  from  mobile  to  TV   Streaming  over  the  TOP   Cloud  TV   VOD   Mobile  TV   Four  Screens  Rich  Communica1ons   Media Hub
  41. 41. Enterprise Mobilization Mobilization - Mobile Web & App Conference Scheduler Cloud API Simplified  Cloud  Communica1ons    
  42. 42. Home Machine-to-Machine Automation Personal Health FitnessEnergy Mgmt HSG Hub Seamless, plug’n’play connection to sensors Security Services
  43. 43. CAR Machine-to-Machine
  44. 44. Transactions & Brokerage Vodafone  Services            Vodafone  OpCos   B2O          Corporate  Users   B2B        End-­‐Users     B2C   3rd  ParJes:  Enablers   Developers   B2D   Making  the  most  of  Connected  Devices     •  Loyalty   •  Analy*cs   •  Payments   •  Adver*sing   •  Mobile  Wallet   •  Streaming  Over  the  Top   •  Mobile  Genera*on   •  Cloud  Communica*ons   •  Apps  Marketplace   •  SDK  &  APIs   •  Hos*ng/OSS/BSS   •  Billing   •  Iden*ty  &  Security   •  Voice   Messaging   Cloud Mashup!
  45. 45. The Connected World Data   Connected  everywhere  enabling  predictable   transac*ons  analysis  and  valuable  insights  crea*on   Cloud                                                                                                                                                                         The  hub  to  accelerate  a  con*nuous  and  consistent   flow  of  unmatched  customer  experience   Devices   Smartphones  and  tablets  having  personalized  and   secure  online  services   InnovaJon   Reengineer  new  and  proven  proposi*ons,  evolving   to  a  Cloud  Services  Broker  
  46. 46. The New Web is Mobile

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