Smartphones are complicated and are only for those who
indulge in business-on-the-move!
• Mobile is OTT ??!
• Adaptive Connectivity!
• Full Internet Experience!
• Smartphones, Tablets!
• Android, iOS and others!
Apple s built-in apps arrived and set a standard that inspired third-party devs to
create something amazing, and they did, just as soon as the platform opened up.!
Thinking Mobile First
Put in the effort where there’s payoff
• Amazon: over $1 billion
spent via mobile devices
in the past 12 months!
• PayPal: mobile
six-fold in 2009: $25M to
“You do Business Anywhere”!
Design and Usability
• The mobile web is mobile!
• Context is king!
• The devices are (very) different!
• Forget your dotcom thinking!
• Unique content and design!
• Build solid prototypes!
• Understand mobile
“Design is not just what it looks like and feels like. Design is how it
works. – Steve Jobs”!
Design and iterate
• User friendly!
• It s all about features!
• Loyalty and satisfaction!
• Development Ecosystem!
!(2011)EU 22% smartphones penetration US 1 in 10 citizens have an iPhone !
PCWORLD Nov 2009 – Apple fanboys dream!
“Let's face it: the Apple tablet is a mirage created by
legions of fanboys and tech dreamers. (…) It's a nice
dream, but it's just not going to happen.” !
• Three year old device category!
• iPad 81% of US & Canada Tablet !
• Tablet sales hit 119 million units in
• Others (except Samsung) struggling!
Gartner: SmartPhone sales decrease by 2% in 2012!
Total 419M. Samsung #1 , Apple #3. Android+iOS = 80%!
Mobile Content Usage
1. Money Transfer!
2. Location-Based Services!
5. Health Monitoring!
7. Near Field Communication!
9. Instant Messaging!
Mobile Content Future
• Mobile Money!
- Mobile Banking 2016 - Nearly 1 in 10
Users to Pay Bills via Their Mobile !
- International Remittances to Reach $55
• Near Field Communication!
- 1 in 5 Smartphones With NFC by 2014!
- Global m-payments worth US $945
billion by 2015 (KPMG).!
• Apple App Store hits
• Google Play hits 400k apps.
• 70/30 revenue share !
• Free, Paid, Freemium !
• Global app market 50B by
• Zite, sold to CNN for $20-$25M!
• Facebook Instagram!
• Rovio Angry Birds, 700M+
downloads. ABSpace 10M in less
than three days!
• Clash of Clans $1M daily, 700k daily
revenue, 60k daily costs (as of Jan ’13)!
Make money w/ Freemium
• Free but w/ Ads!
• Free and i pay to remove ads!!
• Free but Content Locked!
• Free but we have in-house
economy (virtual goods)!
• Free but slow to progress!!!!!
• Free w/ subscription model!
Tablet Gaming - $3.03 billion of sales in 2016 ($301 million for 2012.)!
The new Web is Mobile
Os portugueses compram
menos eletrodomésticos e
produtos tecnológicos, no
entanto o segmento das
principalmente devido aos
smartphones, continua a
ser o sector que regista
melhores resultados no
último trimestre de 2011. !
• Cisco VNI forecasts 18x mobile
data growth from 2011 to 2016 !
• Data Trafﬁc - Mobile 3x Fixed!
• Trends !
- Streaming and Mobile Video!
- Mobile connections and
- Advanced mobile computing
*VNI - Visual Networking Index!
The new Web is Mobile
! ! ! ! ! !!! IT
! !! ! ! !Business
!!! ! ! ! !Human
Source: Gartner The Top 10 Strategic Technology Trends for 2012!
Top 10 Strategic Technology Trends!
Internet of Things!
App stores and
Extreme low-energy servers!
Media tablets and beyond!
New Era for Product and Services
Content Access! Always-on Devices! Transactions!
Live Stream & Share!Connected Automation!
OTT As a Service
Mobilization - Mobile Web & App
Conference Scheduler Cloud API
Automation Personal Health FitnessEnergy Mgmt
connection to sensors
Transactions & Brokerage
The Connected World