Mobile Evolution


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Mobile Computing as of Today.

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Mobile Evolution

  1. 1. Mobile Computingas of Today
  2. 2. Vasco Elvas§  IT, Telecom§  Entrepreneur§  Father of (almost three)§  Mobile & Innovation§  @elvasvj
  3. 3. First … The Future
  4. 4. Let’s See the Future
  5. 5. The Future is Here
  6. 6. Probably the first mobile phone
  7. 7. The first real Mobile Phone•  1983, Martin Cooperinvented the mobilephone•  He envisioned a worldwith people so wedded towireless connections thatthey would walk aroundwith devices embeddedin their bodies.
  8. 8. Body centric communications
  9. 9. The first mobile phone•  In 1970 Amos Joel of Bell Labs inventedthe "call handoff" feature, which alloweda mobile-phone user to travel throughseveral cells during the sameconversation.•  The modern handheld cell phone erabegan in 1973 when Motorola inventedthe first cellular portable telephone to becommercialized, known as MotorolaDynaTAC 8000X (battery life of 8 hours)•  It cost $3.995 and sold over 300,000units in the first year alone
  10. 10. Global System for Mobile CommunicationsBTS – Base StationBSC – Base Station ControllerMSC – Mobile Service Switching CenterGSM RadioAccess Network
  11. 11. 1G•  First Generation of mobile networks•  GSMA – GSM Association•  Analogue, circuit-switched technology•  800-900 MHz frequency bands•  Features: low traffic capacity, unreliablehandover, poor voice quality and security.•  Analogue First Generation phones were also•  Voice calls only1991, First GSM call made by Radiolinja, Finland’s MobileNetwork Operator1992, Telecel launches commercially with 0,3%penetration, 30k customersEricsson GH172Telecel 1st portablemobile phone
  12. 12. 2G•  Second Generation mobile telephone networks•  Digital technology•  Network Coverage increase in denselypopulated areas within cities•  More Capacity to handle the large number ofcalls•  Improved resilience to avoid the risks ofinterference and dropped calls at handoffs.•  Caller ID, SMS , Roaming, EU (GSM 900); US(CDMA – Code Division Multiple Access)•  CSD – Circuit switch Data, 9.6kbit/s1995 – Telecel covers 100% of Continental Portugaland launches Post-Paid SMS (pre-paid 1996 –“Vitamina T”)
  13. 13. 2.5G•  Second Generation Enhanced•  Demand for better data services and access tothe Internet.•  Packet-switched connection (GPRS)•  Mobile internet started with WAP – WirelessApplication Protocol•  Enhanced data rates–  HSCSD, High Speed Circuit-Switched Data, 14.4kbit/s–  GPRS, General Packet Radio Service, 56-114 kbit/s–  EDGE, Enhanced Data Rate for GSM Evolution,240kbit1999 Telecel WAP launch2001 Telecel Vodafone GPRS goes commercial,including HSCSD
  14. 14. 3G•  Third Generation•  Japan was the first country to introduce•  Higher data transmission rates and offerincreased capacity•  Use packet-switching technology, which ismore efficient and faster than circuit-switching•  Requires more infrastructure than 2G systems•  New handsets and new services: TVstreaming, multimedia, video call, MMS, Webbrowsing, e-mail, paging, fax, and navigationalmaps.Nov 2002 – Vodafone Live! LaunchDec 2003 – 3G/UMTS Vodafone Roll-out
  15. 15. TransportNetworkCore NetworkData delivery (Packet Switch)Services NetworkServices DeliveryUMTS – Universal Mobile Telecommunications SystemUTRAN – UMTS Terrestrial Radio Access NetworkGSM – Global System for Mobile CommunicationsRAN – Radio Access NetworkPLMN– Public Land Mobile NetworkCore NetworkServices RoutingRadio AccessNetwork3GSGSN– Serving GPRS support NodeHLR – Home Location RegisterIMS – IP Multimedia SubsystemMSC – Mobile Services switching CenterPSTN– Public switched telephone network3G Mobile Networks ArchitectureRadio AccessNetwork1G, 2G
  16. 16. GSM Messaging Services•  The first SMS (Short Message Service) textmessage was sent over the Vodafone GSMnetwork in the United Kingdom on 3rd Dec1992. Message “Merry Christmas”•  SMS the most widely used dataapplication in the world•  EMS (Enhanced Messaging Service), youcan send formatted text, sound effects,small pictures and icons•  MMS (Multimedia Messaging Service)allows you to send animations, audio andvideo files in addition to text.
  17. 17. Converged Mobile Phones•  Multimedia FeaturePhones–  Camera–  Music & Radio player–  Game Consoles–  Internet Browsing–  Video Player–  Stream & Record–  Apps / Java J2ME
  18. 18. Mobile 1.06110WAP 1.0 / CSD WAP 1.2 / GPRS WAP 2.0 / 3G & HSDPA
  19. 19. 2006 SmartphonesSmartphones are “complicated” and are only forthose who indulge in business-on-the-move
  20. 20. •  Mobile is OTT ??•  Adaptive Connectivity•  Full Internet Experience•  App Stores Economy•  Developers•  Smartphones, Tablets•  Android, iOS and othersApple’s built-in apps arrived and set astandard that inspired third-party developersto create something amazing, and they did,just as soon as the platform opened up.Mobile 2.0
  21. 21. 200+ Organized Apps
  22. 22. “Internet Players” Disruption•  Apple iMessage–  messages synced between iOS devices•  Other Innovative Messaging Services–  Skype–  WhatsApp–  eBuddy––  Gtalk–  Telefonica “Tu Me App” (VOIP)
  23. 23. It’s all aboutUser Experience- Contextual, Social- Over-the-top- Responsive- Convergence- Entertainment- Inspirational- Collaboration- Anywhere, Anytime
  24. 24. Mobile 2.0
  25. 25. 4G/LTE•  4th Generation•  All IP – data, voice and SMS•  Big Data•  150 DL / 75 UL2011, first mobile broadband device tosupport 4G/LTE. Vodafone launchesConnect Pen K50052012, Vodafone 4G commercial launch
  26. 26. LTE design is optimised for data services with clear performance improvement over 3GAdvantages over 3G/HSDPA•  Globally accepted standard, includingVerizon and China MobileLTE brings:ü Improved user throughput (+50% in10MHz)ü Decreased latency (50%)ü Increased site capacity (+60% in 10MHz)ü Flexible bandwidth configurationsü Flatter, IP-centric architectureû Device complexity challengesLTE Base Station.Can be combinedwith 2G/3G in“Single RAN”equipmentRadio AccessNetworkUpgradedtransmissionnetworks – MoreFibre, vDSL, EthernetMicrowaveTransportNetworkCoreNetworkCoreupgraded tosupport 2G/3G & LTENew LTE capable devices requiredEPCInternetNew air interface,OFDM (OrthogonalFrequency DivisionMultiplex)Architecture Changes
  27. 27. LTE Terminals§  Access to the Internet at Home with Laptop, Netbook orDesktop PC§  High Speed Internet Access up to 50 Mbps§  High Speed Access to Internet§  High Quality Access to mobile content e.g. Video Streaming§  Fixed Line and fast Internet Connection with LG TurboBox and Easybox 803§  Fast and Easy InstallationFixed wireless solutionsInternet for PCSmartphones/Tablets
  28. 28. Trends & Evolution Impact
  29. 29. “Os portugueses comprammenos eletrodomésticos eprodutos tecnológicos, noentanto o segmento dastelecomunicações,principalmente devido aossmartphones, continua aser o sector que registamelhores resultados noúltimo trimestre de 2011.”
  30. 30. •  MNOs suffering from social-economics crisis•  Increased fixed-mobile convergence•  Content providers becoming over-the-top•  Mobile Data eating Voice/SMS/legacy•  4G: More terminals and increased availability in cities•  Telecom market consolidation and revamp – ZOPT•  Total Telecom wars: mobile vs fixed•  Bundles: 2P (voice+net) , 3P(2P+tv) , 4P (3P+mobile)•  Meo M4O, Vodafone RED, Optimus WoW, ZOPT…
  31. 31. •  18x mobile data growth from 2011 to 2016 *•  Data Traffic - Mobile 3x Fixed•  GSMA initiatives: Joyn, OneAPI, Mobile NFC•  OTT Phones: Firefox, Tizen, Android•  Trends-  Streaming and Mobile Video-  Mobile connections and increased speeds-  Advanced mobile computing devices*Cisco VNI - Visual Networking IndexMobile Internet
  32. 32. MNOs Challenges•  Mobile data traffic explosion driven by–  advanced mobile terminals–  bandwidth hungry applications•  High quality mobile broadband services•  Next generation network deployments imperative toefficiently manage huge traffic demand and costchallenges•  OTT•  Telecom -> Datacom -> ISP ?
  33. 33. ITExperienceBusinessExperienceHumanExperienceTechnology TrendsSource: Gartner The Top 10 Strategic Technology Trends for 2012Internet of ThingsApp stores andmarketplacesNext-generation analyticsBig dataIn-memory computingExtreme low-energy serversCloud computingMedia tablets and beyondMobile-centric applicationsand interfacesContextual and social
  34. 34. New Era for Product and ServicesContent Access Always-on Devices TransactionsLive Stream & ShareConnected Automation
  35. 35. •  Rise of Mobile, Tablet•  Rise of HTML 5, Cloud Media•  Rise of Mobile Enterprise IT–  Enterprise IT shifting tablet + smartphone•  Rise of SECURITY–  with new IT players, different devices , more hacking touchpoints, diversity threats (Java, Flash, Android, HTML injection)–  Countries Cyber Wars•  Rise of New and intelligent applications such as SmartMetering, Machine-to-Machine (M2M), etc.…. and a Challenging one
  36. 36. The Connected WorldDataConnected everywhere enabling predictable transactionsanalysis and valuable insights creationCloudThe hub to accelerate a continuous and consistent flow ofunmatched customer experienceDevicesSmartphones and tablets having personalized and secureonline servicesInnovationReengineer new and proven propositions, evolving to aCloud Services Broker