Your SlideShare is downloading. ×
Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan

606

Published on

Agency: McCANN Istanbul …

Agency: McCANN Istanbul
Copywriter: Ezgi Yılmaz
Art director: Elvan Deniz

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
606
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BOZA CannesYoung Lions Cyber ideas Elvan Deniz & EzgiYılmaz
  • 2. THE CHALLENGE Boza is a wonderful, traditional beverage of theTurkish culture but unfortunately the majority of Turkish youth don't even try it in their lives. Our mission was to change this hands-off attitude and make Boza cool again between young people.We wanted them to at least try Boza one time.
  • 3. THE CREATIVE IDEA There is a rising nationalist attitude inTurkish youth.We thought that we could use this movement in favor of our effort to make Boza popular again.We created a campaign that triggers these domestic values by telling a story about the quarrel between Greece andTurkey on taking ownership on certain traditional foods. For some years, the debates on the originality of baklava, cacık, rakı were on the agenda andTurkish youth is very sensitive about this topic.We'll be using online mediums in order to tell them that Boza is a very precious taste that we should proudly own. 
  • 4. TRADITIONAL BEVERAGE OF GREECE

×