BOZA
CannesYoung Lions Cyber ideas
Elvan Deniz & EzgiYılmaz
THE CHALLENGE
Boza is a wonderful, traditional beverage of theTurkish culture but unfortunately the majority of Turkish yo...
THE CREATIVE IDEA
There is a rising nationalist attitude inTurkish youth.We thought that we could use this movement in fav...
TRADITIONAL BEVERAGE OF
GREECE
Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan
Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan
Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan
Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan
Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan
Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan
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Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan

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Agency: McCANN Istanbul
Copywriter: Ezgi Yılmaz
Art director: Elvan Deniz

Published in: Marketing
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Cannes Young Lions 2014 Turkey Cyber Category 3rd Place in Ezgi&Elvan

  1. 1. BOZA CannesYoung Lions Cyber ideas Elvan Deniz & EzgiYılmaz
  2. 2. THE CHALLENGE Boza is a wonderful, traditional beverage of theTurkish culture but unfortunately the majority of Turkish youth don't even try it in their lives. Our mission was to change this hands-off attitude and make Boza cool again between young people.We wanted them to at least try Boza one time.
  3. 3. THE CREATIVE IDEA There is a rising nationalist attitude inTurkish youth.We thought that we could use this movement in favor of our effort to make Boza popular again.We created a campaign that triggers these domestic values by telling a story about the quarrel between Greece andTurkey on taking ownership on certain traditional foods. For some years, the debates on the originality of baklava, cacık, rakı were on the agenda andTurkish youth is very sensitive about this topic.We'll be using online mediums in order to tell them that Boza is a very precious taste that we should proudly own. 
  4. 4. TRADITIONAL BEVERAGE OF GREECE
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