Elton Hui
Upcoming SlideShare
Loading in...5
×
 

Elton Hui

on

  • 810 views

Graduation Portfolio (Fall 2009)

Graduation Portfolio (Fall 2009)

Statistics

Views

Total Views
810
Views on SlideShare
809
Embed Views
1

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 1

http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Elton Hui Elton Hui Document Transcript

  • Retail Store Concept
  • I recently traveled to the city of Philadelphia. While I enjoyed the rich history of the city, I couldn’t help but notice the lack of selection when it comes to men’s clothing. This trip inspired me to create a luxury department store concept for men in the Philadelphia area. The name of the store is Alfred Philadelphia. The store concept offers great products and superior services. Men’s suiting will range from ready-to- wear and made-to-measure to bespoke tailoring from Savile Row. Besides quality clothing, services such as in-house tailoring, monogramming and professional garment maintenance are part of our commitment to provide superior service to our customers.
  • PHILADELPHIA, PA Size: 142.6 Square Miles Mayor: Michael Butter (D) Web site: http://www.phila.gov Population: Over 1.4 Million • Black or African American (44.9%) • White (43.9%) • Asian (5.7%) • American Indian and Alaska Native (0.7%) • Native Hawaiian and Other Pacific Islander (0.1%) • From other races (4.7%) Median Age: 34 Age Group (%): • Under 18 (25.3%) • 18-24 (11.1%) • 25- 44 (29.3%) • 45-64 (20.3%) • 65 years of age or older (14.1%) The top 5 largest ancestries • Irish • Italian • German • Polish • English
  • The interior design of Alfred Philadelphia is contemporary meets the 19th century Victorian and Edwardian eras. To be more energy efficient, consistent luminous lighting will provide though out the store. Spot lights are only featured in the fitting and working areas where customers and employees require more lighting for fitting and administration. The ambience of the store is very relaxing and the lighting is very pleasant for the eyes. Our customers can stay in the store for a long period of time and feel comfortable in our retail environment. Store Design Inspiration
  • Furniture Asian inspired furniture is featured throughout the store. The use of Asian inspired furniture created an interesting retail environment of when east meet west. The color for the furniture is a dark shade of brown and matches the interior of the store.
  • Branding
  • Fall & Winter Spring & Summer Shopping Bag
  • Garment Bag
  • Fall & Winter Spring & Summer Price Tag
  • Front 5 x 3 Note Card Back 5 1/2 x 3 1/2 Note Card Envelope Front Back 8 1/2 x 11 paper 9 1/2 x 4 Envelope Stationery
  • Thank You Card
  • Trends
  • Sharp Single Breasted Suit Jacket • 2 button • Notch Lapel Trouser • Slightly cropped • Straight Black Label Purple label Ralph Lauren Ralph Lauren Dunhill Wide Notch Lapel Suit Jacket • 2 button • Fitted silhouette • Low break • Flap pockets • Breast welt pocket • Functional cuff Trouser Junya • Relaxed straight-leg trouser Watanabe Dolce & Gabbana • Crease front Polo Ralph Lauren Unstructured Jacket • 3 button • Boxy jacket • High break • Straight flap pockets Emporio Armani Street Shot by Sartorialist Spring/Summer 2010
  • Sharp Double Breasted suit Jacket • Jacket DB Show 6 or 4 button • Softer shoulder • Slightly more relaxed • Straight peak lapel Trouser • Slightly wider waistband • Crease front Street Shot by Sartorialist Brioni Hermès Clean DB suit Jacket • DB 4 Button fastening • Slim-fit waisted silhouette • Classic peak lapel • Straight flap pocket • Breast pocket Trouser • Slim-leg cropped trouser Dunhill • Crease front Purple Label Ralph Lauren Purple Label Ralph Lauren Spring/Summer 2010
  • Vendors Assortment
  • Below are brands available at Alfred Philadelphia. Informations includes Country of origin, total retail price per brand and percent to total by brand. Brand Country of Origin total retail Price Percent to Total Alfred Philadelphia (Private label) $105,750.00 1.6% Barbour England $120,000.00 1.8% Brunello Cucinelli Italy $244,000.00 3.6% Burberry England $105,000.00 1.6% Charvet France $352,500.00 5.2% Davids & Sons England $304,000.00 4.5% Gives & Hawks England $530,000.00 7.9% Henry Poole & Co England $304,000.00 4.9% Isaia Italy $670,875.00 10.0% Kent Brush England $15,100.00 0.2% Kiton Italy $1,483,875.00 22.0% luigi borrelli Italy $882,875.00 13.1% Oxxford Clothes United States $304,000.00 4.5% Polo ralph lauren United States $349,150.00 5.2% Purple label ralph lauren United States $962,625.00 14.3% $6,733,750.00 100.0% PErCENt tO tOtal bY CatEgOrIEs retail Price Percent to Total Suit $3,400,000.00 50.5% Jacket $1,088,800.00 16.2% Shirt $1,548,750.00 23.0% Pants $226,100.00 3.4% Tie $115,750.00 1.7% Outerwear $301,000.00 4.5% Accessories $38,250.00 0.6% Kent Brush $15,100.00 0.2% $6,733,750.00 100.0%
  • Style Cards
  • Isaia Purple Label Ralph Lauren Retail: $3,000.00 Retail: $3,000.00 Cost: $1,320.00 Cost: $1,320.00 Markup %: 56% Markup %: 56% Style Number: 1000 Style Number: 1008 Luigi Borrelli Oxxford Clothes Retail: $3,000.00 Retail: $3,000.00 Cost: $1,320.00 Cost: $1,320.00 Markup %: 56% Markup %: 56% Style Number: 1001 Style Number: 1014 Kiton Gieves & Hawks Retail: $7,000.00 Retail: $2,000.00 Cost: $3,080.00 Cost: $880.00 Markup %: 56% Markup %: 56% Style Number: 1003 Style Number: 1010 Brunello Cucinelli Henry Poole & Co. Retail: $3,000.00 Retail: $3,000.00 Cost: $1,320.00 Cost: $1,320.00 Markup %: 56% Markup %: 56% Style Number: 1005 Style Number: 1012 Polo Ralph Lauren Davids & Son Retail: $1,300.00 Retail: $3,000.00 Cost: $572.00 Cost: $1,320.00 Markup %: 56% Markup %: 56% Style Number: 1006 Style Number: 1013 Made-to-measure increase retail by 30% Jacket
  • Isaia Oxxford Clothes Retail: $4,000.00 Retail: $4,000.00 Cost: $1,760.00 Cost: $1,760.00 Markup %: 56% Markup %: 56% Style Number: 2000 Style Number: 2008 Luigi Borrelli Gieves & Hawkes Retail: $4,000.00 Retail: $3,000.00 Cost: $1,760.00 Cost: $1,320.00 Markup %: 56% Markup %: 56% Style Number: 2001 Style Number: 2005 Kiton Henry Poole & Co. Retail: $8,000.00 Retail: $4,000.00 Cost: $3,520.00 Cost: $1,760.00 Markup %: 56% Markup %: 56% Style Number: 2002 Style Number: 2006 Davids & Son Polo Ralph Lauren Retail: $4,000.00 Retail: $2,000.00 Cost: $1,760.00 Cost: $880.00 Markup %: 56% Markup %: 56% Style Number: 2007 Style Number: 2003 Purple Label Ralph Lauren Made-to-measure increase retail by 30% Retail: $4,000.00 Cost: $1,760.00 Markup %: 56% Style Number: 2004 Suit
  • Isaia Polo Ralph Lauren Retail: $400.00 Retail: $300.00 Cost: $176.00 Cost: $132.00 Markup %: 56% Markup %: 56% Style Number: 3000 Style Number: 3004 Brunello Cucinelli Purple Label Ralph Lauren Retail: $400.00 Retail: $450.00 Cost: $176.00 Cost: $198.00 Markup %: 56% Markup %: 56% Style Number: 3001 Style Number: 3005 Luigi Borrelli Gieves & Hawkes Retail: $500.00 Retail: $300.00 Cost: $220.00 Cost: $132.00 Markup %: 56% Markup %: 56% Style Number: 3002 Style Number: 3006 Kiton Retail: $700.00 Cost: $308.00 Made-to-measure increase retail by 30% Markup %: 56% Style Number: 3003 Pants
  • Isaia Polo Ralph Lauren Retail: $450.00 Retail: $150.00 Cost: $198.00 Cost: $66.00 Markup %: 56% Markup %: 56% Style Number: 4000 Style Number: 4004 Brunello Cucinelli Purple Label Ralph Lauren Retail: $400.00 Retail: $400.00 Cost: $176.00 Cost: $176.00 Markup %: 56% Markup %: 56% Style Number: 4001 Style Number: 4005 Luigi Borrelli Gives & Hawks Retail: $500.00 Retail: $200.00 Cost: $220.00 Cost: $88.00 Markup %: 56% Markup %: 56% Style Number: 4002 Style Number: 4006 Kiton Charvet Retail: $700.00 Retail: $500.00 Cost: $308.00 Cost: $220.00 Markup %: 56% Markup %: 56% Style Number: 4003 Style Number: 4007 Made-to-measure increase retail by 30% Shirt
  • Barbour Retail: $500.00 Cost: $220.00 Markup %: 56% Style Number: 5000 Burberry Retail: $1,500.00 Cost: $660.00 Markup %: 56% Style Number: 5001 Brunello Cucinelli (vest) Retail: $1,000.00 Cost: $440.00 Markup %: 56% Style Number: 5002 Alfred Philadelphia Retail: $2,000.00 Cost: $880.00 Markup %: 56% Style Number: 5003 Outerwear
  • Isaia Purple Label Ralph Lauren Retail: $200.00 Retail: $175.00 Cost: $88.00 Cost: $77.00 Markup %: 56% Markup %: 56% Style Number: 6000 Style Number: 6004 Luigi Borrelli Gieves & Hawkes Retail: $225.00 Retail: $200.00 Cost: $99.00 Cost: $88.00 Markup %: 56% Markup %: 56% Style Number: 6001 Style Number: 6005 Kiton Charvet Retail: $300.00 Retail: $200.00 Cost: $116.60 Cost: $88.00 Markup %: 56% Markup %: 56% Style Number: 6002 Style Number: 6006 Polo Ralph Lauren Alfred Philadelphia Retail: $115.00 Retail: $150.00 Cost: $55.60 Cost: $66.00 Markup %: 56% Markup %: 56% Style Number: 6003 Style Number: 6007 Tie
  • Hair Brush Shaving Brush w/ Stand Retail: $110.00 Retail: $110.00 Cost: $48.40 Cost: $48.40 Markup %: 56% Markup %: 56% Style Number: 7000 Style Number: 7004 Hair Comb Shaving Soap/ Cream Retail: $70.00 Retail: $45.00 Cost: $30.80 Cost: $19.80 Markup %: 56% Markup %: 56% Style Number: 7001 Style Number: 7005 Bath & shower Clothing Brush Retail: $70.00 Retail: $70.00 Cost: $30.80 Cost: $30.80 Markup %: 56% Markup %: 56% Style Number: 7002 Style Number: 7006 Nail Brush Retail: $20.00 Cost: $8.80 Markup %: 56% Style Number: 7003 Kent Brush
  • Socks Pocket Square Retail: $10.00 Retail: $100.00 Cost: $4.40 Cost: $44.00 Markup %: 56% Markup %: 56% Style Number: 8000 Style Number: 8004 Crew neck undershirt Belt (Pack of 3) Retail: $150.00 Retail: $40.00 Cost: $66.00 Cost: $17.60 Markup %: 56% Markup %: 56% Style Number: 8005 Style Number: 8001 Silk Cuff Knots V neck undershirt Retail: $15.00 (Pack of 3) Cost: $6.60 Markup %: 56% Retail: $40.00 Style Number: 8006 Cost: $17.60 Markup %: 56% Style Number: 8002 Boxer (Pack of 3) Retail: $50.00 Cost: $22.00 Markup %: 56% Style Number: 8003 Accessories by Alfred Philadelphia
  • Style Guide Styling
  • NavyBlazer
  • Navy blazer is the most important piece in a sartorial wardrobe. You can wear it with almost anything in your closet. You can never go wrong wearing a white shirt with a navy blazer. Pair it up with a bow tie and Khakis for warmer weather. Create a classic preppy look with your navy blazer, a white shirt, a pair of gray flannel, and a repp tie. Spruce up your outfit up with colors during the summer. A navy blazer is the perfect jacket to wear with colors.
  • “A well fitted suit should allow you to move around freely”
  • How a suit sHould fit A well tailored suit should be fitted, not tight. It should allow you to move around freely. The shoulders of the jacket should hug your shoulders naturally. If the jacket is too big, both shoulders will slide down. If it is too tight, both ends of the shoulder will pop up. It is acceptable for the front of the jacket to pull a little to create a more fitted silhouette. The back of the jacket should be smooth all the way down from the back of the neck to the open of the vent. The vent of your jacket should not pop out, it should lay comfortably on top of both sides. Allow your jacket sleeves to show a quarter inch of your shirt sleeves. Working button holes on your sleeves are a sign of a quality suit.
  • Two For tHe Money First impressions are the key to success. If you think people do not judge the book by the cover, think again. If you know you are qualified, why disqualify yourself by dressing like everyone else. Blue and gray are two perfect alternatives to your ever boring loose fitted black suit. Notch lapel is more appropriate for the office. It is more subtle than peak lapel, therefore it looks more professional. Pocket squares and tie bars can add texture to your outfit to make it more interesting. Remember, never underestimate the power of a handkerchief.
  • Replace your jacket with a lower gauge sweater. Remember, the higher the gauge the thinner it is. Steve McQueen made the shawl collar sweater famous by wearing it to crime scenes in the movie “Bullet” as a fearless detective in San Francisco. Stick to a traditional color and wear it with either a shirt and tie or a T-shirt. If McQueen could pull it off and look tough, this should not be rocket science. Invest your money into two watches, one for formal and one for sports. A formal watch is a simple, elegant watch that could easily fit under a shirt sleeve. On the other hand, sports watches look cooler and usually have more features. Chronograph is considered a sports watch. Belted sweaters are the new smoking jacket. It is the perfect sweater for a romantic weekend with a girl. Get a size smaller as lower gauge sweaters tend to stretch over time and also less bulky. It looks more masculine when worn with a shirt and tie rather than a T-shirt. Wear a vest under to add more character into your outfit.
  • Under Armour Construct Product Development
  • About under Armour It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® between the extremes. Under Armour’s mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it’s making you better.
  • IntroductIon
  • demogrAphIcs The Powerdrill The Contractor Sex: Male Male Age: 22-34 35-54 Education: High School + High school + Income: $30,000+ $43,000+ Homeownership: Rent or Owner Owned Marital status: Single or Married Married or Divoice Single Family with kids Family Size: Married with kids Second City Married without Kids Geographic Location: Suburban Suburban
  • psychogrAphIcs AUTOMOBILE CHEvy FORD TOyOTA FOOD & DRINKS COCA-COLA DR PEPPER BUDwEISER MCDONALD’S BURGERKINGS APPAREL CARHARTT DICKIES TIMBERLAND PRO RED wING ENTERTAINMENT NFL MLB NASCAR NBA NHL SHOPPING wALMART SEARS jCPENNEy HOMEDEPOT
  • FAbrIc technology
  • lIne sheet
  • spec sheet
  • AdvertIsment Introducing the Under Armour Construct AllSeason® Work T-shirt. This Shirt is made from radical fabrics that flex with changing weather conditions. It is engineered with moisture transport system and odor control to deliver core temperature regulation, maximum breathability and prevent odor cause microbes. No matter if it is hot or cold, it will keep you dry, light and fresh. EvEry UNdEr ArmoUr Is doINg somEthINg For yoU; It’s mAkINg yoU BEttEr.