Business Model Canvas
L’essayer c’est l’adopter
Présentation du Business Model Canvas
Peter Keates
Président & co-fondateu...
Quel est le point commun entre
ces deux personnes ?
Henry Ford

Beyoncé

en 1908

en 2013
Comment peut-on créer un
modèle économique à succès ?
Il faut un 	

langage commun !
Business Model
Définition
Un modèle économique 	

(ou business model) décrit les principes selon
lesquels une organisation ...
Business Model Canvas
9 blocs pour décrire l’économie d’une entreprise
qui couvrent les 4 grandes dimensions d’une
entrepr...
L’origine du Business Model Canvas
Thèse d’Alexander Osterwalder en 2004 (Business model ontology)
Démarche innovante :
Ou...
Segments de clientèle

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Proposition de valeur

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Canaux

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Relations avec le client

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Flux de revenus

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Ressources clés

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Activités clés

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Partenaires clés

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Structure de coût

Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Le Business Model Canvas

« Un langage pour décrire, visualiser, évaluer et transformer les
Business Models »
Source : Liv...
Le Business Model Canvas
Day

Month

No.

Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we ...
Des post-it pour décrire son
business model
Day

Month

No.

Gestion
plate-forme,
gestion
services,
extension
périmètre

W...
Merci
Elton-Pickford SAS
20 rue Cambon
75001 Paris - France	

www.elton-pickford.com	

Twitter : @eltonpickford

Peter Kea...
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Le grand défi de la création d'entreprise Elton-Pickford 29 Janvier 2014

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Présentation du Business Model Canvas lors du Grand défi de la création d'entreprise organisé par CCI de France, CCI Entreprendre en France au palais Brongniart.

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Transcript of "Le grand défi de la création d'entreprise Elton-Pickford 29 Janvier 2014"

  1. 1. Business Model Canvas L’essayer c’est l’adopter Présentation du Business Model Canvas Peter Keates Président & co-fondateur Elton-Pickford
  2. 2. Quel est le point commun entre ces deux personnes ? Henry Ford Beyoncé en 1908 en 2013
  3. 3. Comment peut-on créer un modèle économique à succès ?
  4. 4. Il faut un langage commun !
  5. 5. Business Model Définition Un modèle économique (ou business model) décrit les principes selon lesquels une organisation crée, délivre et capture de la valeur. A. Osterwalder - Business Model nouvelle génération
  6. 6. Business Model Canvas 9 blocs pour décrire l’économie d’une entreprise qui couvrent les 4 grandes dimensions d’une entreprise : clients, offre, infrastructure et viabilité financière
  7. 7. L’origine du Business Model Canvas Thèse d’Alexander Osterwalder en 2004 (Business model ontology) Démarche innovante : Ouvrage collectif et collaboratif : 470 co-auteurs Editeur : theHUB Tarif pour participer : de 24$ à 243 $ +600.000 livres vendus
  8. 8. Segments de clientèle Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  9. 9. Proposition de valeur Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  10. 10. Canaux Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  11. 11. Relations avec le client Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  12. 12. Flux de revenus Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  13. 13. Ressources clés Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  14. 14. Activités clés Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  15. 15. Partenaires clés Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  16. 16. Structure de coût Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  17. 17. Le Business Model Canvas « Un langage pour décrire, visualiser, évaluer et transformer les Business Models » Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
  18. 18. Le Business Model Canvas Day Month No. Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? For whom are we creating value? Who are our most important customers? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Year
  19. 19. Des post-it pour décrire son business model Day Month No. Gestion plate-forme, gestion services, extension périmètre Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Fournisseur What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? recherche gratuite What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? Club monétisation du contenu What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Internautes annonces ciblées Internet For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Coûts plate-forme Annonceurs Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Plate-forme de recherche For whom are we creating value? Who are our most important customers? gratuit Propriétaires de contenu enchères motsclés This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Year
  20. 20. Merci Elton-Pickford SAS 20 rue Cambon 75001 Paris - France www.elton-pickford.com Twitter : @eltonpickford Peter Keates Président peter.keates@elton-pickford.com Mobile : +33 (0)6 24 39 32 21 Twitter : @peterkeates
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