Media Permaculture

3,181 views

Published on

Summary of the principle ideas of from the book, Mediacology, by Antonio Lopez. To see more about the book, go to http://mediacology.com

Published in: Technology, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,181
On SlideShare
0
From Embeds
0
Number of Embeds
1,263
Actions
Shares
0
Downloads
22
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Media Permaculture

    1. 1. <ul><li>Media Permaculture: </li></ul><ul><li>An Introduction </li></ul><ul><li>From Mediacology: A Multicultural </li></ul><ul><li>Approach to Media Literacy in the </li></ul><ul><li>21st Century </li></ul><ul><li>by Antonio Lopez (Available May 2008) </li></ul><ul><li>www.mediacology.com </li></ul><ul><li>All contents Creative Commons license 3.0 </li></ul>
    2. 11. Design for Pattern
    3. 12. <ul><li>“ M assive Change is not about the world of design; it's about the design of the world. ” Bruce Mau </li></ul>
    4. 13. <ul><li>Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii)) </li></ul>Biophelia Biophobia Nature Female Male Gender Holistic Reductionist Thinking Rhythmic stability Episodic change Activity Edge Center Focus Negative Positive Feedback Slow Fast Movement Small Large Scale Cyclical Linear Material Flows Renewable Non-renewable Energy Base Distributed network Centralized Organization Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)
    5. 14. <ul><li>Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii)) </li></ul>Biophelia Biophobia Nature Female Male Gender Holistic Reductionist Thinking Rhythmic stability Episodic change Activity Edge Center Focus Negative Positive Feedback Slow Fast Movement Small Large Scale Cyclical Linear Material Flows Renewable Non-renewable Energy Base Distributed network Centralized Organization Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)
    6. 15. <ul><li>Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii)) </li></ul>Biophelia Biophobia Nature Female Male Gender Holistic Reductionist Thinking Rhythmic stability Episodic change Activity Edge Center Focus Negative Positive Feedback Slow Fast Movement Small Large Scale Cyclical Linear Material Flows Renewable Non-renewable Energy Base Distributed network Centralized Organization Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)
    7. 17. <ul><li>Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii)) </li></ul>Magic Illusion Representation Design Object/Thing Analysis Open Reality The &quot;real&quot; Perception Creative Commons Intellectual Property Ownership Sufficiency Scarcity Resources Love Fear Core emotion Pull Push Information flow Many-to-many One-to-Many Communications Networked Media Mass Media Mediacology Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)
    8. 18. <ul><li>Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii)) </li></ul>Magic Illusion Representation Design Object/Thing Analysis Open Reality The &quot;real&quot; Perception Creative Commons Intellectual Property Ownership Sufficiency Scarcity Resources Love Fear Core emotion Pull Push Information flow Many-to-many One-to-Many Communications Networked Media Mass Media Mediacology Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)
    9. 19. <ul><li>Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii)) </li></ul>Magic Illusion Representation Design Object/Thing Analysis Open Reality The &quot;real&quot; Perception Creative Commons Intellectual Property Ownership Sufficiency Scarcity Resources Love Fear Core emotion Pull Push Information flow Many-to-many One-to-Many Communications Networked Media Mass Media Mediacology Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)
    10. 21. Convergence Culture: <ul><li>This emerging mediascape is characterized by </li></ul><ul><li>collective intelligence, </li></ul><ul><li>affective economics, </li></ul><ul><li>transmedia storytelling, and </li></ul><ul><li>participatory culture. </li></ul>
    11. 22. Media Permaculture:
    12. 23. Media Permaculture: <ul><li>From “what” to “how” </li></ul>
    13. 24. Media Permaculture: <ul><li>From “what” to “how” </li></ul><ul><li>From analysis to design </li></ul>
    14. 25. Media Permaculture: <ul><li>From “what” to “how” </li></ul><ul><li>From analysis to design </li></ul><ul><li>From independence to interdependence </li></ul>
    15. 26. object analysis rhetorical techniques/ production value who- producer what - target where - source how- techniques text subtext missing information conclusions
    16. 27. Environment/ community mind/body medium content feedback Media Wheel
    17. 29. Mediacology: A Multicultural Approach to Media Literacy in the 21st Century by Antonio Lopez (Available May 2008) www.mediacology.com All contents Creative Commons license 3.0

    ×