Media Permaculture

Media Permaculture — Webinar Transcript

Media Permaculture:

An Introduction

From Mediacology: A Multicultural

Approach to Media Literacy in the

21st Century

by Antonio Lopez (Available May 2008)

www.mediacology.com

All contents Creative Commons license 3.0

Design for Pattern

“ M assive Change is not about the world of design; it's about the design of the world. ” Bruce Mau

Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii))

Biophelia Biophobia Nature Female Male Gender Holistic Reductionist Thinking Rhythmic stability Episodic change Activity Edge Center Focus Negative Positive Feedback Slow Fast Movement Small Large Scale Cyclical Linear Material Flows Renewable Non-renewable Energy Base Distributed network Centralized Organization Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)

Magic Illusion Representation Design Object/Thing Analysis Open Reality The "real" Perception Creative Commons Intellectual Property Ownership Sufficiency Scarcity Resources Love Fear Core emotion Pull Push Information flow Many-to-many One-to-Many Communications Networked Media Mass Media Mediacology Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)

Convergence Culture:

This emerging mediascape is characterized by

collective intelligence,

affective economics,

transmedia storytelling, and

participatory culture.

Media Permaculture:

From “what” to “how”

Media Permaculture:

From analysis to design

Media Permaculture:

From analysis to design

From independence to interdependence

object analysis rhetorical techniques/ production value who- producer what - target where - source how- techniques text subtext missing information conclusions

Environment/ community mind/body medium content feedback Media Wheel

Mediacology: A Multicultural Approach to Media Literacy in the 21st Century by Antonio Lopez (Available May 2008) www.mediacology.com All contents Creative Commons license 3.0

http://kjpermaculture.blogspot.com	556
http://mediacology.com	89
http://kjpermaculture.blogspot.ca	29
http://www.mediasnackers.com	16
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http://kjpermaculture.blogspot.com.au	14
http://kjpermaculture.blogspot.co.nz	5
http://kjpermaculture.blogspot.de	4
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http://qe.vsb.bc.ca	1
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http://worldbridgermedia.com	1
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http://www.google.ca	1
http://www.slideshare.net	1
http://www.worldbridgermedia.com	1
http://www.google.com	1

Media Permaculture

by Antonio Lopez on Mar 05, 2008

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Media Permaculture — Webinar Transcript