Media Ethics

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These are the slides for Intro to Mass Media's discussion of media ethics.

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Media Ethics

  1. 1. Image Ethics
  2. 2. Realism: Is it true to life?
  3. 3. “Only realism can be achieved through artifice.” Andre Bazin
  4. 4. Starving Child and Vulture, Kevin Carter, 1993
  5. 5. 6
  6. 6. 7
  7. 7. 10
  8. 8. 12
  9. 9. [Learning media production] gives you the tools to clarify, intensify, and interpret events for television, computer, and film presentation. In effect, it teaches you how to apply major aesthetic elements to manipulate people's perceptions. Because media consumers are largely unaware of the power of media aesthetics, they must and do trust your professional judgment and especially your good intentions. Irrespective of the scope of your communication—be it a brief news story, an advertisement, or a major dramatic production—your overriding aim should be to help people attain a higher degree of emotional literacy, the ability to see the world with heightened awareness and joy. All your aesthetic decisions must ultimately be made within an ethical context, a moral framework that holds supreme the dignity and well-being of humankind. - Herbert Zettle

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