Deconstructing Shakira: Basic Media Messaging Presented by Antonio L o pez

Four basic principles of media communication. Ask:

What is the platform?

What is the goal?

What is the intended audience?

How is the message designed to appeal to this audience?

What is the platform? What is the goal? Who is the intended audience? How is the message designed to appeal to this audience?

What is the platform?

What is the goal?

Who is the intended audience?

How is the message designed

to appeal to this audience?

You can apply these concepts to design your media.

Or

You can apply them to understanding how other media are created.

For example

A symbol is a visual representation of an idea.

+ =

?

Recap

Choose your platform

Have a goal

Target an audience

Design a message for your audience