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Social Business Adoption Workshop - The BlueIQ Story #smc13
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Social Business Adoption Workshop - The BlueIQ Story #smc13

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These are the presentation materials I used earlier on this year at the Social Media Congres 2013 conference in Amsterdam > http://www.socialmediacongres.nl/ for a workshop around Social Business …

These are the presentation materials I used earlier on this year at the Social Media Congres 2013 conference in Amsterdam > http://www.socialmediacongres.nl/ for a workshop around Social Business Adoption sharing the story about BlueIQ (http://bit.ly/blueiq): IBM's best of breed Social Business Adoption program that got started in 2007.

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  • 1. Social Business Adoption The BlueIQ Story Luis Suarez Lead Social Business Enabler at IBM Blog - http://elsua.net Twitter - @elsua Free Whitepaper: http://bit.ly/blueiq ©2013 IBM Corporation 1 Sunday, September 15, 13 1
  • 2. Capitalizing on Trends in the Connected Era © 2013 IBM Corporation Sunday, September 15, 13 2 2
  • 3. Senior Executive Point of View “This isn’t just a change in tools. It’s a change in mindset and organizational culture” “In a social enterprise, your value is established not by how much knowledge you amass, but by how much knowledge you impart to others.” – Ginni Rometty, Council on Foreign Relations speech (March, 2013) © 2013 IBM Corporation Sunday, September 15, 13 3 3
  • 4. What was BlueIQ?   Global (worldwide) program to help individuals, teams and organizations adopt social software Objective: increase individual, team and organizational productivity ­ in sales, this means increase sales & customer satisfaction  Implementation inside and outside the firewall © 2013 IBM Corporation Sunday, September 15, 13 4 4
  • 5. Why Social Business Adoption? People:  Form relationships  Develop reputations  Build trust Information:  Share assets  Gain insight  Reuse practices Organizations:  Gain diverse input  Leverage expertise  Collaborate with colleagues & customers © 2013 IBM Corporation Sunday, September 15, 13 5 5
  • 6. The BlueIQ Approach to Social Software Adoption   Identify good practices, use cases and tools – by role, by task Make it easy to get started ­ ­  Provide an easy “on ramp” Generate “buzz” Share the vision ­ Communicate success stories  BlueIQ Success Stories BlueIQ Enablement (Self-Study Modules, Live Lunch & Learns, JumpStart Consulting, BlueIQ Resource Center) BlueIQ Reverse Mentoring Communities Tap key influencers as early adopters ­  BlueIQ Ambassadors Share tools, enablement materials, best practices ­  BlueIQ Awareness Campaign Grassroots evangelism Educate Management Embed in existing tools & business processes Business Processes IBM Infrastructure © 2013 IBM Corporation Sunday, September 15, 13 6 6
  • 7. Leveraging BlueIQ Ambassadors 1900+ BlueIQ Ambassadors...    ...in 50+ Countries ...from every IBM Business Unit*) A BlueIQ Ambassador is an IBMer who is passionate, and wants to learn more, about Social Software (Awareness, Usage, Adoption) Spends time educating other IBMers about their own adoption of social software Has joined the Ambassadors community to help drive the adoption of social software at IBM © 2013 IBM Corporation Sunday, September 15, 13 7 7
  • 8. Driving Adoption through Communities  Over 1,900 BlueIQ Ambassadors community members (Including Rational IQ); over 55% in Sales (mostly technical) ­ 50+ accumulative community events (Monthly, BlueIQ Education and Watercooler events) ­ Over 160 awareness + enablement education sessions across all IBM business units by BlueIQ Ambassadors ­ Continued support & active involvement in various IBM initiatives: • IndustrySPACES, CommunityBuilders, Workplace of the Future, ...   CommunityBuilders Community: Over 2,200 IBM community leaders & growing! ­ 35+ accumulative combined community events (Education and Watercooler events) ­ Indispensable resource for best practices, techniques, hints & tips, technical and community tooling support for building successful IBM communities “Last February, I started really digging into the adoption of IBM Connections and other collaborative tools within Rational. While we still have a ways to go, I feel that we've made huge strides and are on our way to changing how we work. I believe that our connection into the BlueIQ Ambassadors and CommunityBuilders communities have been key to accelerating our adoption” by Darrel Rader © 2013 IBM Corporation Sunday, September 15, 13 8 8
  • 9. Ambassador Community Engagement  BlueIQ Ambassador Community ­  Regular BlueIQ Ambassador Community Calls ­  Exchange of information Regular BlueIQ Ambassador Watercooler calls ­  Two way communication in a vibrant environment Informal get-together Regular BlueIQ Ambassador Education Calls ­ Furthering the Ambassador's investment in the community ­ Keeping the Ambassadors ahead of key trends ­ Interesting guest speakers • Both internal and external © 2013 IBM Corporation Sunday, September 15, 13 9 9
  • 10. BlueIQ Enablement       Modular Enablement Approach All modules less then 30 minutes Mix and Match modules based on audience need Various pre-defined tracks available One live lunch & learn every Friday morning Recordings and speaker notes available © 2013 IBM Corporation 10 Sunday, September 15, 13 10
  • 11. BlueIQ Enablement: New Content for 2011 © 2013 IBM Corporation Sunday, September 15, 13 11 11
  • 12. BlueIQ Resource Center (Wiki) http://w3.ibm.com/connections/wikis/home?lang=en_US#/wiki/BlueIQ%20Resource%20Center © 2013 IBM Corporation 12 Sunday, September 15, 13 12
  • 13. BlueIQ Franchise: Localizing the BlueIQ Program  Drive widespread adoption of social software in IBM by localizing the WW BlueIQ Program components ­  WW BlueIQ team provides franchise blueprint, materials, metrics, support ­  Such as enablement, ambassadors, metrics, etc Tight link between Franchise Team and WW BlueIQ Team Local executive provides sponsorship and leaders to execute ­ Set franchise goals according to local needs BlueIQ Awareness Campaign BlueIQ Ambassadors BlueIQ Success Stories Localized per franchise BlueIQ Enablement (Self-Study Modules, Live Lunch & Learns, Localized per franchise JumpStart Consulting, BlueIQ Resource Center) BlueIQ Reverse Mentoring Communities Business Processes IBM Infrastructure © 2013 IBM Corporation 13 Sunday, September 15, 13 13
  • 14. BlueIQ Franchise Examples What has been working well locally: Greater China Group What's working: BlueIQ franchise “blueprint” New BlueIQ ambassadors  Enablement based on local tasks  Local team training sessions  Local executive support   © 2013 IBM Corporation 14 Sunday, September 15, 13 14
  • 15. BlueIQ Team Program Director: You! Team Member User Research Team Member Communication & Tools Team Member Metrics Team Member Community Management BlueIQ for Business Units Team Member BlueIQ for Marketing, IT and HR Enablement Team Member BlueIQ Franchises Team Member Team Member © 2013 IBM Corporation 15 Sunday, September 15, 13 15
  • 16. Thank You! © 2013 IBM Corporation 16 Sunday, September 15, 13 16