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Cn 13 th14_wb6_dissemination_training_geeson

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Cn 13 th14_wb6_dissemination_training_geeson Cn 13 th14_wb6_dissemination_training_geeson Presentation Transcript

  • DISSEMINATION is all about deciding on your message, and delivering it: making it practical, making it memorable…
    Xi’an, October 2010
  • It is all about targeting the audience:
    How does desertification affect them personally?
    How do your results help them?
    Xi’an, October 2010
  • What do we know about our audiences?
    Are the audience scientists?
    - Yes: Use fully referenced scientific research papers, plus material suitable for a literate audience (Advanced and Mid-range complexity)
    Xi’an, October 2010
  • Is the audience literate?
    - No: Use oral presentations, plus pictorial and video material to convey explanation and instruction (Simple complexity)
    Xi’an, October 2010
  • Will the audience expect technical detail?
    - No: Use less detailed explanations, less text and more visual material (Simple and Mid-range complexity)
    Xi’an, October 2010
  • Will technical detail be used for decision-making at higher than local level?
    - Yes: Use clear concise explanation or instructions or policy briefs (Advanced and/or Mid-range complexity)
    - No: Use explanations or instructions suited to local conditions
    (Mid-range complexity)
    Xi’an, October 2010
  • Steps to planning dissemination
    Identify the range of stakeholder groups
    Identify the complexity of information required
    Identify the ideal formats for information
    Xi’an, October 2010
  • Steps to planning dissemination
    Choose the most relevant from all the Messages coming out of WBs 1-5
    Assemble Packages of information. Material can be adapted for specific stakeholder groups
    Determine what needs to be translated to local languages
    Xi’an, October 2010
  • Steps to planning dissemination
    Determine the best ways for dissemination to happen, e.g. exhibitions, community events, social events, conferences, TV interviews, podcasts, videos, DVDs, other written material, etc.
    Plan timetables to put these methods into action.
    Xi’an, October 2010
  • Appearance of dissemination productsAdaptation of standard templates for DESIRE posters, newsletters, etc. allows DESIRE to be seen as a BRANDRemember that all photos, diagrams, etc. should have an authorAll DESIRE products must acknowledge EC funding and include a standard disclaimer
    Xi’an, October 2010
  • Xi’an, October 2010
  • Xi’an, October 2010
  • Xi’an, October 2010
  • Xi’an, October 2010
  • Xi’an, October 2010
  • Thank you very much !
    Xi’an, October 2010