• Like
  • Save

Click! How to use smartphone photography to engage, empower and connect with your audience

  • 7,370 views
Uploaded on

We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories. …

We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.

In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Alright, thanks for that clarification.
    Are you sure you want to
    Your message goes here
  • @OlafJanssenNL hi Olaf, I didn't know there was a CC option in Slideshare, thanks for letting me know! Just to make things clear: my main point is to encourage and empower people to create their own pictures and start telling their own stories, rather than using other people's material...
    Are you sure you want to
    Your message goes here
  • Creative Commons it should be...
    Are you sure you want to
    Your message goes here
  • Hi Else, you are trying to create/stimulate a visual revolution, right? You want people to get involved in spreading this message if I understand you correctly? Do you think the 'All rights reserved' on your imagery & slidedecks will help this? Ever considered licensing them under Create Commons?

    This TEDX-talk might help your thinking : https://www.youtube.com/watch?v=0ozydJkDOl4
    Are you sure you want to
    Your message goes here
  • very nice Else... :)
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
7,370
On Slideshare
0
From Embeds
0
Number of Embeds
10

Actions

Shares
Downloads
0
Comments
17
Likes
96

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Times are changing...
  • 2. Today I’m going to show you that we’re right in the middle of a revolution
  • 3. a Visual Revolution
  • 4. I’m a photographer
  • 5. But so are you...
  • 6. thanks to the cameraphone we’ve all become photographers
  • 7. 60% of the world population owns a camera phone - not counting babies and seniors
  • 8. Social Media now hosts over 250 billion photos This number grows by 400 million every DAY
  • 9. Visual + Social = irresistible
  • 10. Status updates on Facebook which include images get 53% more ‘likes’
  • 11. That’s a huge opportunity to engage with your audience BUT
  • 12. Most organisations see and utilize only a fraction of the possibilities
  • 13. Which isn’t surprising. Because you didn’t learn it in school How to see. How to think in pictures
  • 14. The good news: it can be taught I know from experience with • 1750+ people who refocused • Hundredsinof workshop students - (Smartphone) photography - Visual thinking
  • 15. Today I’m going to show you how to use your smartphone to quickly create visual content
  • 16. As a Prezi-fan you’re probably aware that text-only communication isn’t enough anymore
  • 17. People expect images everywhere. Not only on your site, but also in presentations, on Social Media, etc.
  • 18. How do you source these images? Google? Stock photos? Hiring photographers? Possibly. But there’s a quick and easy solution: You use your smartphone!
  • 19. A cameraphone has many advantages • you always have it with you • you can instantly edit photos • and share them • there’s a wide array of very useful apps at your fingertips
  • 20. ...but it also has disadvantages • it doesn’t work so well with low lighting • it doesn’t have a great lens and sensor (although quality is improving very fast and add-on lenses are available) • it gives you little or no power over settings like shutter speed and aperture
  • 21. But the million dollar question is of course...
  • 22. How to take great photos • good photography = learning to look • don’t let your gear limit your creativity • make the most of what you’ve got
  • 23. You usually haven’t got a clue what you’re seeing • your brain is constantly filtering sensory input • including visual stimuli • you tend to think you know what you see...but do you really?
  • 24. Time to investigate!
  • 25. Four tips for better results: • always switch on your grid to aid with composition • use your finger to focus • and on the iPhone: to adjust lighting • stabilize your phone
  • 26. What’s in your bag? • pick something from your handbag or pocket • really look at it...investigate • what does it look like? what material is it made from? what colour(s) is it? • try to photograph it in at least 10 different ways
  • 27. Quick portraiture class • People don’t want to deal with a logo, they want to see who’s behind it • How do you take great portraits and selfies with your smartphone?
  • 28. Remember: go easy on yourself • if it takes you hours to get a suitable photograph for a presentation or post then you’re making it too hard • look for material that stares you right in the face - don’t overthink things
  • 29. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  • 30. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  • 31. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  • 32. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  • 33. Taking photographs and sharing them is worth the effort • It results in many more page hits, retweets and ‘likes’ - much more engagement • And there is a way to get an even higher return on investment: • Creating highly shareable photographs • This can easily multiply your result 10-100fold or even more
  • 34. What makes images highly ‘shareable’? • Beautiful/inspiring/ emotional/ • Informative in an attention grabbing way (infographics) • Experience (events) • Using bright colours
  • 35. Looking for illustrations for your prezi? Forget Google. Grab your smartphone. Take a good picture and if necessary quickly edit it to turn it into a graphic. Easy Authentic Engagement
  • 36. Question time!
  • 37. Want to become a smartphone photography expert?
  • 38. Check out the resources on my site www.visualrevolutionaries.com/
  • 39. And remember: you can always LOOK • you don’t even need a camera • train your eye - when you’re waiting at the dentist, stuck in traffic, etc. • feeling stuck? start out with focusing on a category • to aid you I have a small cheat sheet
  • 40. You have a super tool for instant illustrations right in your pocket: your smartphone. Now go and use it! And make those prezis even better!