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Click! How to use smartphone photography to engage, empower and connect with your audience
 

Click! How to use smartphone photography to engage, empower and connect with your audience

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We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.

We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.

In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.

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  • Alright, thanks for that clarification.
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  • @OlafJanssenNL hi Olaf, I didn't know there was a CC option in Slideshare, thanks for letting me know! Just to make things clear: my main point is to encourage and empower people to create their own pictures and start telling their own stories, rather than using other people's material...
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  • Creative Commons it should be...
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  • Hi Else, you are trying to create/stimulate a visual revolution, right? You want people to get involved in spreading this message if I understand you correctly? Do you think the 'All rights reserved' on your imagery & slidedecks will help this? Ever considered licensing them under Create Commons?

    This TEDX-talk might help your thinking : https://www.youtube.com/watch?v=0ozydJkDOl4
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  • very nice Else... :)
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    Click! How to use smartphone photography to engage, empower and connect with your audience Click! How to use smartphone photography to engage, empower and connect with your audience Presentation Transcript

    • Times are changing...
    • Today I’m going to show you that we’re right in the middle of a revolution
    • a Visual Revolution
    • I’m a photographer
    • But so are you...
    • thanks to the cameraphone we’ve all become photographers
    • 60% of the world population owns a camera phone - not counting babies and seniors
    • Social Media now hosts over 250 billion photos This number grows by 400 million every DAY
    • Visual + Social = irresistible
    • Status updates on Facebook which include images get 53% more ‘likes’
    • That’s a huge opportunity to engage with your audience BUT
    • Most organisations see and utilize only a fraction of the possibilities
    • Which isn’t surprising. Because you didn’t learn it in school How to see. How to think in pictures
    • The good news: it can be taught I know from experience with • 1750+ people who refocused • Hundredsinof workshop students - (Smartphone) photography - Visual thinking
    • Today I’m going to show you how to use your smartphone to quickly create visual content
    • As a Prezi-fan you’re probably aware that text-only communication isn’t enough anymore
    • People expect images everywhere. Not only on your site, but also in presentations, on Social Media, etc.
    • How do you source these images? Google? Stock photos? Hiring photographers? Possibly. But there’s a quick and easy solution: You use your smartphone!
    • A cameraphone has many advantages • you always have it with you • you can instantly edit photos • and share them • there’s a wide array of very useful apps at your fingertips
    • ...but it also has disadvantages • it doesn’t work so well with low lighting • it doesn’t have a great lens and sensor (although quality is improving very fast and add-on lenses are available) • it gives you little or no power over settings like shutter speed and aperture
    • But the million dollar question is of course...
    • How to take great photos • good photography = learning to look • don’t let your gear limit your creativity • make the most of what you’ve got
    • You usually haven’t got a clue what you’re seeing • your brain is constantly filtering sensory input • including visual stimuli • you tend to think you know what you see...but do you really?
    • Time to investigate!
    • Four tips for better results: • always switch on your grid to aid with composition • use your finger to focus • and on the iPhone: to adjust lighting • stabilize your phone
    • What’s in your bag? • pick something from your handbag or pocket • really look at it...investigate • what does it look like? what material is it made from? what colour(s) is it? • try to photograph it in at least 10 different ways
    • Quick portraiture class • People don’t want to deal with a logo, they want to see who’s behind it • How do you take great portraits and selfies with your smartphone?
    • Remember: go easy on yourself • if it takes you hours to get a suitable photograph for a presentation or post then you’re making it too hard • look for material that stares you right in the face - don’t overthink things
    • Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
    • Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
    • Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
    • Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
    • Taking photographs and sharing them is worth the effort • It results in many more page hits, retweets and ‘likes’ - much more engagement • And there is a way to get an even higher return on investment: • Creating highly shareable photographs • This can easily multiply your result 10-100fold or even more
    • What makes images highly ‘shareable’? • Beautiful/inspiring/ emotional/ • Informative in an attention grabbing way (infographics) • Experience (events) • Using bright colours
    • Looking for illustrations for your prezi? Forget Google. Grab your smartphone. Take a good picture and if necessary quickly edit it to turn it into a graphic. Easy Authentic Engagement
    • Question time!
    • Want to become a smartphone photography expert?
    • Check out the resources on my site www.visualrevolutionaries.com/
    • And remember: you can always LOOK • you don’t even need a camera • train your eye - when you’re waiting at the dentist, stuck in traffic, etc. • feeling stuck? start out with focusing on a category • to aid you I have a small cheat sheet
    • You have a super tool for instant illustrations right in your pocket: your smartphone. Now go and use it! And make those prezis even better!