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Click! How to use smartphone photography to engage, empower and connect with your audience

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We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories. …

We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.

In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.

Published in: Marketing, Art & Photos, Business

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Transcript

  • 1. Times are changing...
  • 2. Today I’m going to show you that we’re right in the middle of a revolution
  • 3. a Visual Revolution
  • 4. I’m a photographer
  • 5. But so are you...
  • 6. thanks to the cameraphone we’ve all become photographers
  • 7. 60% of the world population owns a camera phone - not counting babies and seniors
  • 8. Social Media now hosts over 250 billion photos This number grows by 400 million every DAY
  • 9. Visual + Social = irresistible
  • 10. Status updates on Facebook which include images get 53% more ‘likes’
  • 11. That’s a huge opportunity to engage with your audience BUT
  • 12. Most organisations see and utilize only a fraction of the possibilities
  • 13. Which isn’t surprising. Because you didn’t learn it in school How to see. How to think in pictures
  • 14. The good news: it can be taught I know from experience with • 1750+ people who refocused • Hundredsinof workshop students - (Smartphone) photography - Visual thinking
  • 15. Today I’m going to show you how to use your smartphone to quickly create visual content
  • 16. As a Prezi-fan you’re probably aware that text-only communication isn’t enough anymore
  • 17. People expect images everywhere. Not only on your site, but also in presentations, on Social Media, etc.
  • 18. How do you source these images? Google? Stock photos? Hiring photographers? Possibly. But there’s a quick and easy solution: You use your smartphone!
  • 19. A cameraphone has many advantages • you always have it with you • you can instantly edit photos • and share them • there’s a wide array of very useful apps at your fingertips
  • 20. ...but it also has disadvantages • it doesn’t work so well with low lighting • it doesn’t have a great lens and sensor (although quality is improving very fast and add-on lenses are available) • it gives you little or no power over settings like shutter speed and aperture
  • 21. But the million dollar question is of course...
  • 22. How to take great photos • good photography = learning to look • don’t let your gear limit your creativity • make the most of what you’ve got
  • 23. You usually haven’t got a clue what you’re seeing • your brain is constantly filtering sensory input • including visual stimuli • you tend to think you know what you see...but do you really?
  • 24. Time to investigate!
  • 25. Four tips for better results: • always switch on your grid to aid with composition • use your finger to focus • and on the iPhone: to adjust lighting • stabilize your phone
  • 26. What’s in your bag? • pick something from your handbag or pocket • really look at it...investigate • what does it look like? what material is it made from? what colour(s) is it? • try to photograph it in at least 10 different ways
  • 27. Quick portraiture class • People don’t want to deal with a logo, they want to see who’s behind it • How do you take great portraits and selfies with your smartphone?
  • 28. Remember: go easy on yourself • if it takes you hours to get a suitable photograph for a presentation or post then you’re making it too hard • look for material that stares you right in the face - don’t overthink things
  • 29. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  • 30. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  • 31. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  • 32. Quick tips for professional looking pictures • Isolate your subject • Diagonal lines • Symmetry
  • 33. Taking photographs and sharing them is worth the effort • It results in many more page hits, retweets and ‘likes’ - much more engagement • And there is a way to get an even higher return on investment: • Creating highly shareable photographs • This can easily multiply your result 10-100fold or even more
  • 34. What makes images highly ‘shareable’? • Beautiful/inspiring/ emotional/ • Informative in an attention grabbing way (infographics) • Experience (events) • Using bright colours
  • 35. Looking for illustrations for your prezi? Forget Google. Grab your smartphone. Take a good picture and if necessary quickly edit it to turn it into a graphic. Easy Authentic Engagement
  • 36. Question time!
  • 37. Want to become a smartphone photography expert?
  • 38. Check out the resources on my site www.visualrevolutionaries.com/
  • 39. And remember: you can always LOOK • you don’t even need a camera • train your eye - when you’re waiting at the dentist, stuck in traffic, etc. • feeling stuck? start out with focusing on a category • to aid you I have a small cheat sheet
  • 40. You have a super tool for instant illustrations right in your pocket: your smartphone. Now go and use it! And make those prezis even better!