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I was born on June 1st 1977, in Lisboa, Portugal.
June 1st is the
I was born in benfica, which is
known for its great sports
I graduated in Business
Marketing, from ISCTE,
In 2001 I started working at Inforfi, a PR agency.
Back to Portugal, I also returned to PR Agencies for another 5 years: as a PR Consultant at IPSIS, Senior
Consultant at Cunha Vaz e Associados and Account Director at Ban.
In 2003 I entered the contacto program by AICEP and
went to Athens to work in NovaBank for 9 months.
In 2009, I was invited to be a product manager by a
Pharmaceutical company. I Loved it! However, the
Brazilian headquarters decided to shut down the
marketing department in Portugal.
I went back to university And got my post graduation
studies in marketing management and Master’s degree
in Marketing at ISEG.
Master’s thesis: “the Relationship Between Reputation
and Satisfaction of Clients, Journalists and
Employees: The Case of Altis Hotels”.
Social Media Strategy
Meanwhile, I participated on a few projects as a freelance marketing and communication consultant. In 2011, I
was recruited to the marketing department of Altis Hotels, a portuguese hotel chain with 6 hotels in
Lisboa. Hospitality Marketing: Love it!
Search Engine Marketing
(SEO & Google AdWords)
Social Media Marketing
My passion for digital marketing grew as the time passed, and I decided to enroll in the Digital Marketing
Academy at Flag.
social media strategy
Editor of Soltropico Magazine
Site analysis (seo, usability,
Google analytics) and
Social media strategy
(facebook, pinterest, linkedin)
Management and optimization
of Facebook page
In 2012, I was invited to join Scripturis' Marketing Department. As a service provider specialized on the
tourism industry, I had the chance to work with travel agencies, dmc, tour operators, touristic activities,
I created the digital marketing strategy of Foi Assim, a photographer’s
brand. Since November 2012 I’m managing its facebook page.
More recent certifications
photoshop at flag
Html e css at codeacademy
Google Analytics Individual
Since august 2013 digital marketing freelancer.
1st client: edea – escola de estudos avancados do
grupo rumos (postgraduate education)
looking for new challenges
Creation of the website’s structure (wireframes)
Content creation and management
Management and analysis google analytics
social media strategy and management
planning, creation and optimization of ppc campaigns:
Google Adwords, Facebook Ads e Linkedin Ads
What I’m NOT looking for
Work only for a pay check
A job where I don’t feel like
I’m growing or learning
Repetitive and automatic tasks
Meet about meetings
Tell me your goal and I'll find the solution to get you there: one
that fits your business, is creative and differentiates the brand.
Pursue growth and learning
I read a lot of fiction and non-fiction books, blogs and articles; I’m always
researching for what other brands are doing; I love to exchange ideas
with other people; I’m always trying to challenge and stretch myself.
I’m not going to mention any box.
I try to train my creativity everyday.
Always pursuing positive and open-
minded solutions. That involves
making mistakes and learning from
Idealizing, strategizing and putting these to work
I like to participate in the whole process and contribute directly to the
brand's and its stakeholders' success.
(Digital) Marketing Strategy
I’m passionate about digital marketing but I
strongly advocate the integration of online and
offline marketing to provide an unforgettable
experience and, thus, leveraging the most
positive results for the brand.
Social Media Strategy &
I like to understand the brand and analyse the
best social network for it and its community.
For me, managing social media is all about
engaging and connecting with people. It’s
customer service. It’s analysing, reporting
and optimizing. It’s increasing sales.
Press releases, newsletters, brochures,
presentations, email marketing, content
for the web, blogging, speeches…
I just love to create content that’s
meaningful and has extra value to the
Search Engine Marketing
Search Engine Optimization + Search Engine Advertising
I like to make the site and ads’ content relevant and differentiating to present the product at the
moment consumers look for it and are ready to buy. I like to understand how people browse the
site and what are they looking for (Google Analytics) and create content accordingly.
“Elsa is one of the most focused professionals I have
worked with. She is very reliable, accurate, a hardworking
and forward thinking marketing specialist. Great work
ethics and a creative mindset is a difficult mix to come by.
Elsa has that mix.”
Tiago Rodrigues, Director of Marketing & Communication
at Soltrópico + Scripturis Services
“Elsa always showed a strong commitment with the project,
performing her duties in a highly competent manner. She
has very good communicating skills and enjoys team
Francisco Moser, Operations Director at Altis Hotels
“Elsa is simultaneously results oriented and a
reflective thinker. She is very professional,
rigorous and always willing to accomplish more.”
Patrícia Tavares, Invited Lecturer at ISEG
“I feel confident that Elsa will succeed in anything
she sets her mind to, proving her worth in no time
to any organization that can appreciate a hard-
working professional with tremendous creativity,
work ethics and knowledge on (digital) marketing
Gabriel Augusto, Director at Flag
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