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Similar to Web-marketing cases studies (20)
Web-marketing cases studies
- 1. Mickey Landkof - Senior Pre-Sales Support
Asher Elran - Account Executive
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved www.webds.com
- 2. 1 •About us
2 •Online marketing current challenges
3 •Case studies & our solutions
4 •How can we help/your current situation
5 •Recommended next steps
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 3. • About us
Online marketing and conversion optimization
company.
Over nine years of marketing and personal business
experience.
Managed and operated by experts that really know
what marketing is, not just search engine optimization.
Ethical and “white-hat” service following strict
guidelines.
Mostly reaching customers with an educational
approach, not just solicitation methods.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 4. • The challenges…
A: Conversion rates are the percentage of visitors that
actually take action on a website.
(phone call, web form, download, registration, participation etc.)
Optimizing conversion rates should be the focus of your
online efforts while SEO & Search Engine Marketing
(SEM) ONLY the vehicles to generate traffic!
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 5. • The challenges…
User experience Social interaction
Accessibility Marketing domination
Computability Call to action
Design Bounce rate
Authority Quality content
Code errors Usability
Compliance And more…
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 6. • The challenges…
90% of all online marketing/SEO companies focus
only on delivering traffic to your website neglecting
conversion rates leaving frustrated business owners
with low or zero conversion results.
About 80% of all websites don’t have a marketing
strategy and their website is nothing more than a
floating page on the web.
There is a gap between consumer’s online
requirements and a business owner’s understanding
and education of online marketing.
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- 7. • The challenges…
Poorly coded sites
Lack of quality content
Don’t offer any value
Not enough visitors
No marketing strategy
Concentrating on SEO rather than on
conversion
Low conversion rates equate to a non-
functional website!
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- 10. • The challenges…
We examine:
1. Design
2. Authority
3. Call to action
We checked the keyword: “Painters in Phoenix”
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- 11. • The challenges…
We examine:
1. Design
2. Authority
3. Call to action
Is listed first on the first page of Google
Assessment: website doesn’t convert because of:
Poor design
Low authority
Ineffective call to action
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 12. 1 • The challenges…
We examine:
1. Design
2. Authority
3. Call to action
Is listed second on the first page of Google,
Assessment: Website is not in its full potential:
Better design
Better authority
Some call to action
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- 13. 1 • The challenges…
We examine:
1. Design
2. Authority
3. Call to action
Is listed fourth on the first page of Google,
Assessment: will get most of the phone calls because of:
Great design
Very good authority
Perfect call to action
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 14. • The challenges…
“A nicely designed website will convert much better
than a simple plain design”
FALSE – “Design” is only one of many factors we look at.
People often ask us why their websites don’t
convert? They’ve spent large amounts of money on
them and they look attractive.
This is a common mistake. Simply think how simple
and to the point most popular websites are today:
Wikipedia, Craigslist, EzineArticles, Google and
many more…
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 15. • The solution…
The end goal of a successful SEO campaign should not
be keyword rankings, but rather driving more relevant
traffic, increasing sales, and converting qualified visitors
to phone calls.
The "proof" that you get at the end of each month from
your SEO company as a ranking report, which shows
you that your website ranks high on the first page on
Google is worthless unless it’s backed up by increased
traffic and conversion.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 16. 1 • Case studies:
1. A General Contractor in L.A - 13 month project
2. Car Repair shop in Orlando - 7 month project
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- 17. 1 • Case studies:
Before:
** Actual Google analytics screen shot.
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- 18. • Case studies:
After:
** Actual Google analytics screen shot.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 19. • Case studies:
Categories Before After Improvement
tested
Traffic 132 814 616% Increase
Call to action 2 / Calls a month 18 / Calls a month 900% Increase
Social 1 Active Profile 15 Active profiles 1500%
Keyword None in first All results appear 5 Ranking keywords
Positioning 100 results on first page
Back links 95 ~3000 +2900
Content 50% Duplicate 100% Original
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 20. • Case studies:
Before:
** Actual Google analytics screen shot.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 21. • Case studies:
After:
** Actual Google analytics screen shot.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 22. • Case studies:
Categories Before After Improvement
Tested
Traffic 21 65 300% Increase
Call to action 0-1 / Calls a month 8 / Calls a month 800% Increase
Social 1 Active Profile 15 Active profiles 1500% Increase
Keyword None in first 100 All results appear 5 Ranking keywords
Positioning results on first page
Back links <10 ~800 +795 Links
Content 50% Duplicate 100% Original
** Measured over the length of the program. Numbers are based on reports pulled from analytics
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 23. • How can we help…
Conversion optimization
Web marketing
PPC (pay per click)
Web design
Consulting
Social marketing
Monitoring and tracking
We are a comprehensive one-stop-shop for
all you online marketing needs.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 24. • How can we help…
** Multiple websites exist for your business, the following test refers only to the above website.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 25. • How can we help…
Categories tested Currently Where you need to be
Back links 478 5000
Code to text ratio 11% 25% or more
Compatibility 50% 90%
Code validation 145 errors <50
Site structure 50% 90% or more
Social interaction 75% 100%
Accessibility 70% 100%
Call to action None At least 2
Analytics None 3
** Numbers are based on initial analysis and competitors’ performance on the first page of Google.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 26. • How can we help…
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 27. • How can we help…
** showing loss of links which results in a drop in ranking and performance.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 28. • How can we help…
The keyword Current Estimated Estimated
Positioning positioning positioning
(6 month plan) (12 month plan)
Anthem AZ real estate 7 5 3
Anthem short sale AZ 13 8 5
Buy a house in Anthem AZ 30 15 9
Carefree real estate 14 8 5
Live in Anthem AZ 35 11 8
Maricopa county real estate 100+ 20 8
Phoenix real estate 100+ 30 9
Estimated traffic 94 214 2293
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 29. • How can we help…
1. Decide that your website is indeed a
strategic marketing tool for your
company
2. Choose a marketing package from the
next slide
3. Pay setup fee and first month
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 30. •How we can help…
Good Better Best
• Deep Analysis • Deep Analysis • Deep Analysis
• 3 keywords • 6 keywords • 10 keywords
• Keyword Research • Keyword Research • Keyword Research
• On Page SEO • On Page SEO • On Page SEO
• Off Page SEO • Off Page SEO • Off Page SEO
• 5 Social Accounts • 10 Social Accounts • 20 Social Accounts
• Opt Conversion • Opt Conversion • Opt Conversion
• initial Consulting • Unlimited Consulting • Unlimited Consulting
• PPC Optional • PPC Optional • PPC Optional
• 5 Hours Web Design • 10 Hours Web Design • 20 Hours Web Design
• Monthly Reporting • Monthly Reporting • Monthly Reporting
12 Months Length 10 Months Length 8 Months Length
$375 / Month $675 / Month $1250 / Month
Total investment $4500 Total investment $6750 Total investment $10000
** One time setup fee of $199 on each package.
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- 31. Dynamic Search™
602.565.8873 (Asher Elran - Account Executive)
602.953.5125 (Main Office)
Info@webds.com
www.webds.com
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 33. Single website – Web marketing is done
around X amount of broad keywords
Multiple websites – Web marketing is done
around X amount of long tail keywords
times amount of websites
(see example in the next page)
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 34. Single website promotion Multiple websites promotion
Broad keyword Searches a month Long tail keyword Searches a month
Painter in Phoenix 100 Best painter in 42
Phoenix
Painters in Phoenix AZ 43
Painters in phoenix 15
Arizona near 85028
House painting in 50 Affordable house 12
phoenix painting in Phoenix
Interior house 17
painting in Phoenix
Exterior house 21
painting in Phoenix
Total 150 150
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- 35. • The challenges…
User experience Social interaction
Accessibility Marketing domination
Computability Call to action
Design Bounce rate
Authority Quality content
Code errors Usability
Compliance …
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 36. • The challenges…
We examine:
1. User experience
2. Social interaction
3. Quality content
We checked the keyword “realtor in Orlando, Florida”
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 37. • The challenges…
We examine:
1. User experience
2. Social interaction
3. Quality content
Assessment: website doesn’t convert because of:
Poor user experience
No social interaction
No content
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 38. • The challenges…
We examine:
1. User experience
2. Social interaction
3. Quality content
Assessment: Website is not in its full potential:
User experience issues
No social interaction
Not enough content
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 39. • The challenges…
We examine:
1. User experience
2. Social interaction
3. Quality content
Assessment: will get most of the phone calls because:
User experience
Social interaction
Quality content
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- 40. • How we can help…
http://www.dead-sea-cosmetics-shop.com/links/link7.htm
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 41. • Case studies:
90% of people conduct
research online before buying
a product or a service.
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 42. • How we can help…
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 43. 1 • The challenges…
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
- 44. 1 • How we can help…
Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved