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Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
Web-marketing cases studies
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Web-marketing cases studies

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  • 1. Mickey Landkof - Senior Pre-Sales SupportAsher Elran - Account Executive Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved www.webds.com
  • 2. 1 •About us 2 •Online marketing current challenges 3 •Case studies & our solutions 4 •How can we help/your current situation 5 •Recommended next stepsCopyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 3. • About us Online marketing and conversion optimization company. Over nine years of marketing and personal business experience. Managed and operated by experts that really know what marketing is, not just search engine optimization. Ethical and “white-hat” service following strict guidelines. Mostly reaching customers with an educational approach, not just solicitation methods.Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 4. • The challenges…A: Conversion rates are the percentage of visitors that actually take action on a website. (phone call, web form, download, registration, participation etc.) Optimizing conversion rates should be the focus of your online efforts while SEO & Search Engine Marketing (SEM) ONLY the vehicles to generate traffic!Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 5. • The challenges… User experience  Social interaction Accessibility  Marketing domination Computability  Call to action Design  Bounce rate Authority  Quality content Code errors  Usability Compliance  And more…Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 6. • The challenges… 90% of all online marketing/SEO companies focus only on delivering traffic to your website neglecting conversion rates leaving frustrated business owners with low or zero conversion results. About 80% of all websites don’t have a marketing strategy and their website is nothing more than a floating page on the web. There is a gap between consumer’s online requirements and a business owner’s understanding and education of online marketing.Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 7. • The challenges… Poorly coded sites Lack of quality content Don’t offer any value Not enough visitors No marketing strategy Concentrating on SEO rather than on conversionLow conversion rates equate to a non-functional website!Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 8. • The challenges…Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 9. • The challenges…Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 10. • The challenges… We examine: 1. Design 2. Authority 3. Call to action We checked the keyword: “Painters in Phoenix”Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 11. • The challenges… We examine: 1. Design 2. Authority 3. Call to actionIs listed first on the first page of GoogleAssessment: website doesn’t convert because of: Poor design Low authority Ineffective call to actionCopyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 12. 1 • The challenges… We examine: 1. Design 2. Authority 3. Call to action Is listed second on the first page of Google, Assessment: Website is not in its full potential:  Better design  Better authority  Some call to action Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 13. 1 • The challenges… We examine: 1. Design 2. Authority 3. Call to action Is listed fourth on the first page of Google, Assessment: will get most of the phone calls because of:  Great design  Very good authority  Perfect call to action Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 14. • The challenges…“A nicely designed website will convert much better than a simple plain design”FALSE – “Design” is only one of many factors we look at. People often ask us why their websites don’t convert? They’ve spent large amounts of money on them and they look attractive. This is a common mistake. Simply think how simple and to the point most popular websites are today: Wikipedia, Craigslist, EzineArticles, Google and many more… Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 15. • The solution… The end goal of a successful SEO campaign should not be keyword rankings, but rather driving more relevant traffic, increasing sales, and converting qualified visitors to phone calls. The "proof" that you get at the end of each month from your SEO company as a ranking report, which shows you that your website ranks high on the first page on Google is worthless unless it’s backed up by increased traffic and conversion.Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 16. 1 • Case studies: 1. A General Contractor in L.A - 13 month project 2. Car Repair shop in Orlando - 7 month project Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 17. 1 • Case studies: Before: ** Actual Google analytics screen shot. Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 18. • Case studies:After: ** Actual Google analytics screen shot.Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 19. • Case studies:Categories Before After ImprovementtestedTraffic 132 814 616% IncreaseCall to action 2 / Calls a month 18 / Calls a month 900% IncreaseSocial 1 Active Profile 15 Active profiles 1500%Keyword None in first All results appear 5 Ranking keywordsPositioning 100 results on first pageBack links 95 ~3000 +2900Content 50% Duplicate 100% Original Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 20. • Case studies: Before: ** Actual Google analytics screen shot.Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 21. • Case studies: After: ** Actual Google analytics screen shot.Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 22. • Case studies:Categories Before After ImprovementTestedTraffic 21 65 300% IncreaseCall to action 0-1 / Calls a month 8 / Calls a month 800% IncreaseSocial 1 Active Profile 15 Active profiles 1500% IncreaseKeyword None in first 100 All results appear 5 Ranking keywordsPositioning results on first pageBack links <10 ~800 +795 LinksContent 50% Duplicate 100% Original** Measured over the length of the program. Numbers are based on reports pulled from analytics Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 23. • How can we help… Conversion optimization Web marketing PPC (pay per click) Web design Consulting Social marketing Monitoring and trackingWe are a comprehensive one-stop-shop for all you online marketing needs.Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 24. • How can we help…** Multiple websites exist for your business, the following test refers only to the above website. Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 25. • How can we help… Categories tested Currently Where you need to be Back links 478 5000 Code to text ratio 11% 25% or more Compatibility 50% 90% Code validation 145 errors <50 Site structure 50% 90% or more Social interaction 75% 100% Accessibility 70% 100% Call to action None At least 2 Analytics None 3** Numbers are based on initial analysis and competitors’ performance on the first page of Google. Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 26. • How can we help…Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 27. • How can we help…** showing loss of links which results in a drop in ranking and performance. Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 28. • How can we help…The keyword Current Estimated Estimated Positioning positioning positioning (6 month plan) (12 month plan)Anthem AZ real estate 7 5 3Anthem short sale AZ 13 8 5Buy a house in Anthem AZ 30 15 9Carefree real estate 14 8 5Live in Anthem AZ 35 11 8Maricopa county real estate 100+ 20 8Phoenix real estate 100+ 30 9Estimated traffic 94 214 2293 Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 29. • How can we help…1. Decide that your website is indeed a strategic marketing tool for your company2. Choose a marketing package from the next slide3. Pay setup fee and first monthCopyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 30. •How we can help… Good Better Best • Deep Analysis • Deep Analysis • Deep Analysis • 3 keywords • 6 keywords • 10 keywords • Keyword Research • Keyword Research • Keyword Research • On Page SEO • On Page SEO • On Page SEO • Off Page SEO • Off Page SEO • Off Page SEO • 5 Social Accounts • 10 Social Accounts • 20 Social Accounts • Opt Conversion • Opt Conversion • Opt Conversion • initial Consulting • Unlimited Consulting • Unlimited Consulting • PPC Optional • PPC Optional • PPC Optional • 5 Hours Web Design • 10 Hours Web Design • 20 Hours Web Design • Monthly Reporting • Monthly Reporting • Monthly Reporting 12 Months Length 10 Months Length 8 Months Length $375 / Month $675 / Month $1250 / Month Total investment $4500 Total investment $6750 Total investment $10000 ** One time setup fee of $199 on each package. Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 31. Dynamic Search™602.565.8873 (Asher Elran - Account Executive)602.953.5125 (Main Office) Info@webds.com www.webds.comCopyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 32. Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 33. Single website – Web marketing is done around X amount of broad keywordsMultiple websites – Web marketing is done around X amount of long tail keywords times amount of websites (see example in the next page)Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 34. Single website promotion Multiple websites promotionBroad keyword Searches a month Long tail keyword Searches a monthPainter in Phoenix 100 Best painter in 42 Phoenix Painters in Phoenix AZ 43 Painters in phoenix 15 Arizona near 85028House painting in 50 Affordable house 12phoenix painting in Phoenix Interior house 17 painting in Phoenix Exterior house 21 painting in PhoenixTotal 150 150 Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 35. • The challenges… User experience  Social interaction Accessibility  Marketing domination Computability  Call to action Design  Bounce rate Authority  Quality content Code errors  Usability Compliance  …Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 36. • The challenges… We examine: 1. User experience 2. Social interaction 3. Quality content We checked the keyword “realtor in Orlando, Florida”Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 37. • The challenges… We examine: 1. User experience 2. Social interaction 3. Quality contentAssessment: website doesn’t convert because of: Poor user experience No social interaction No contentCopyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 38. • The challenges… We examine: 1. User experience 2. Social interaction 3. Quality contentAssessment: Website is not in its full potential: User experience issues No social interaction Not enough contentCopyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 39. • The challenges… We examine: 1. User experience 2. Social interaction 3. Quality contentAssessment: will get most of the phone calls because: User experience Social interaction Quality contentCopyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 40. • How we can help…http://www.dead-sea-cosmetics-shop.com/links/link7.htmCopyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 41. • Case studies: 90% of people conduct research online before buying a product or a service.Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 42. • How we can help…Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 43. 1 • The challenges… Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved
  • 44. 1 • How we can help… Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved

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