Marketing Mix

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This is a presentation by English Language Students preparing for Foundation and A-Level Business courses.

This is a presentation by English Language Students preparing for Foundation and A-Level Business courses.

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Transcript

  • 1.
  • 2. Marketing Mix
  • 3. Marketing mix consists of 4Ps.
  • 4. 4Ps
    Product
    Price
    Place
    Promotion
  • 5. Product
  • 6. Three important things to have a successful product are:
    To know about the customers
    The appearance
    The cost
  • 7. To know about the customer
    It depends on where they use the product, how they use it and what they like about the product.
    Make sure that the product must be useful for different customers.
  • 8. The appearance
    This will be the first thing impact on the customer.
    Make the customer curious
    Try to show best the appearance and many useful functions of the product.
  • 9.
  • 10. The cost
    This is the main impact on the customer psychology.
    A good produced at high cost is likely to be sold for a high price .
  • 11. Price
  • 12.
  • 13. Economy Pricing
    This is a no frills low price. The cost of marketing and manufacture are kept at a minimum.
  • 14. Penetration Pricing
    We put the price low to get customers at the beginning and then maybe raise it later.
  • 15. Price Skimming
    Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. For example, MP3 player.
  • 16. Premium Pricing
    Premium Pricing means high price and high quality, such as diamonds, watches and cars.
  • 17. Place
    What role does it play in marketing?
  • 18. What is this?
    “A channel of distribution comprises a set of institutions which perform all of the activities utilized to move a product and its title from production to consumption.”
    Bucklin - Theory of Distribution Channel Structure (1966)
  • 19. Place is also known as channel, distribution, or intermediary
    Companies have to make important decisions about where to sell their products. The two main decisions are:
    Do we use direct or indirect channels?
    Single or multiple channels?
  • 20. Place refers to:
  • 21. So what is the difference between selling product in the big shops and luxury shops?
  • 22. So which one is better for you to buy Rolex?
  • 23. Promotion
  • 24.
  • 25. Advertisement
  • 26.
  • 27. Marketing Mix
  • 28. Do you have any questions?