• Like
  • Save
Selligent sim presentation cn v2.1
Upcoming SlideShare
Loading in...5
×
 

Selligent sim presentation cn v2.1

on

  • 1,233 views

Selligent Interactive Marketing solutions.

Selligent Interactive Marketing solutions.

Statistics

Views

Total Views
1,233
Views on SlideShare
1,233
Embed Views
0

Actions

Likes
2
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Selligent sim presentation cn v2.1 Selligent sim presentation cn v2.1 Presentation Transcript

    • TRADITIONALCOMMUNICATION !IS DEAD!
    • LET’S GODIGITAL?!?!?!!"!"#$
    • 1234567#OLD HABITSIN A NEWWORLD!%&$()*+,-./0 !"#$%%&()*+,))-,,./
    • 89:$%&#()*+,-.#email blasting, popups, banners…/012#6:;<=#
    • 89:345#6789:;<=#>?@AB$CD>EB$FG>HB$IJKLB$MNO$!>?@AB#PQR6SDNT$
    • C3:DC#UVWXYZ[$]0^_`abcO$EFGHIJ#UVd;e$
    • DIGITAL IS NOT ADESTINATION!DIGITAL:KLM#NOP#1fg$QRSTUVW#hijklmn$XYZ[[]I^#_`JIabc][d#
    • THINKDIFFERENTLY!
    • THINKTARGETED! ef-.#
    • SELLIGENT TUij…!TARGETING & SEGMENTATION &ghC3!BEHAVIOR PROFILING! T !PERSONALIZATION! !
    • &ghC3#=opqr4stuvw$$kl5mnopqrstu#-.vwx0yz{###G[Jm|}~#u,ÄÅ#ÇÉÑÖ#Ü0!>áT0à!>~#âä!>#ãå!>#çéèê#ëT!>#íìîï!>#
    • T !=opqr4stuvw$$ñórsëTò:ôöõ!>úù##ûü†úùï)`iÉ°¢5-.k##G[Jm|}~#£§•¶ß®F©f#y™´¨≠Æm}Ø#∞±≤≥m•¶¥µ#ûó£m¥µúù)∂~#ÄÅ∑C3#°¢5#
    • !=opqr4stuvw$$∏Ü0π™∫ª2ëºΩæø¢m&è¿#ê)¡ê¬√m°¢5迃≈###G[Jm|}~#Ü0!>∆«)∂°¢5è¿~#âä!>#ãå!>#ëT!>#çéèê!>#íìîï!>#89`»… ÀÃ~#ÕŒœ¨#N–k—<=#
    • : PEPE JEANS!012+3243%5(4672)*+8%5496,))%% G<H,6I@,J%19%*+1,4261%-*17%17,% 69+)(;,4)%3(4*+8%17,% 5(4672)*+8%5496,))%19%*+64,2),% 69+@,4)*9+%421,%:()19;,4)%24,%,)625*+8%<,=94,%5(4672),%> 49-)*+8%,?1,+)*@,ABC%<(1%+917*+8%*+%17,%<2).,1%"""% %> D*AA*+8%17,%<2).,1C%<(1%39%+91%5496,,3%19%67,6.%9(1"""%> E+1,4*+8%52B;,+1%24,2C%<(1%39%+91%69;5A,1,%17,%5(4672),F%%%
    • : PEPE JEANS! 01955*+8%2K,4%<49-)*+8F% > L3,+I=B%@*)*194)%-79%72@,%<,,+% <2*A*+8%=49;%2%5493(61%94%621,894B% > 0I;(A21,%69+@,4)*9+%@*2%,M;2*A% &94%0N0/%9O,4*+8%549;9I9+% %
    • : PEPE JEANS!P,)(A1)J%> Q7,%3*2A98(,%21%17*)%59*+1%*+64,2),3%9(4%69+@,4)*9+)%> G(4%892A%*)%19%*+64,2),%17,%+(;<,4%9=%(),4)%2(17,+I621,3%> Q9%95I;*R,%17,%5,4=94;2+6,%9=%B9(4%69+)(;,4%62;52*8+%-*17%5,4)9+2A*R,3%549;9I9+)%@*2%,;2*A)%%
    • : SPORZA!
    • CASE STUDY: SPORZA! :
    • THINKINTERACTIVE!π™-.#
    • SELLIGENT TUij…!MULTI STEP DIALOGUE !“”‘’÷#!TRIGGERED CAMPAIGNING !◊ÿ¢&#!TRACKING AND RETARGETING!1Ÿ⁄€N£‹#!
    • ÿ=opqr4stuvw$$xWXYyjhz{d|}~ÄÅÇÉ{2ÑÖÜÇÉ{áàâmnÄäLãåç!"éètêëÖíìe.Ä$#G[Jm|}~#y™›ô#y™_fi#iÉπ™#
    • & !=opqr4stuvw$$fl‡m·≥‚„-.‰™#Ây™512∑€N£‹Ê*™Á5Ë##G[Jm|}~#ÈŸòÍÎÏÌÓ`UmÔ#ÿÒÚÓúÛòÍÔ`G[J#Ù>ı∏ÔˆmëT2ë€N£‹#
    • ” ’÷!=opqr4stuvw$$îïñówPòôöqõúC{ùû4îtü†°t碣§{ !"•å$í¶ß®w©™á^´Q4¨™≠u•å$ÆØ∞±w≤±≥â∞¥µ0!"•å$$pqr{∂,w$∑∏π∫$¢£§BªºΩ$æ~æ{~øbc$
    • µ˜¯#∏˘)≥˙˚Á¸Ë#
    • µ˜¯#∏˘)≥˙˚Á¸Ë#
    • THINKSOCIAL!˝è-.#
    • SELLIGENT TUij…!GOING VIRAL! -.!SNS TRACKING! !
    • !=opqr4stuvw$$˙˚˛ˇË#!óŒ"x#$ò®F˝%&î##G[Jm|}~#()}Ø*+˝è,-./#«01—2vv234256789::;2#^<=;8><=?@ABC#˝èπ™D3~#óF˝è,-3E#óF˝%&î#
    • THINKINTERACTIVE!FG-.#THINKINTEGRATED!
    • SELLIGENT TUij…!CENTRALIZED DATABASE H =CROSS CHANNEL! & !360° CUSTOMER VIEW!360° s
    • H ==opqr4stuvw$$G8II<J8=KmBk¢<=LÜ0m!>MÑ∑FG∏N°!>H O#≠N°PQ$R£N°öõm ##G[Jm|}~#Bk¢<=#SppT#UV«#
    • =opqr4stuvw$$U«∏Ü09W}∆XNYmZ,2ë&ò[±@kl5<´¨òXº0àmZ,Ñ]2£§2^ë∑3_“∫ª-.‰™`###G[Jm|}~#ÂüNabcZµd«e™Ü0∫ª#fgvhij~Äź˚kßy™5#Bk¬√m‰™lí#’≠°∫ªm£ÒúùmnËOP#
    • 360° s=opqr4stuvw$$Âop!>2çé!>∑oˆëT!>mMGò-.vwx0YqXrs“m!>`#tuTU˙v0àhΩXwxklrstuò[’yz{ë™`##G[Jm|}~#£§C3OPò|_rsø<#^ë}~‰™òÄrsÅÇ#É∂rs!>ò1Ñfl‡m°--.‰™#ÖÜrs}~ò®F‰™àá#
    • !  S,4*93*62A%69;;(+*62I9+! o  "#$%&##(!!  0,A,6I9+%<2),3%62;52*8+)! o  )#&#*+!+,(-#+!-(./0! o  1(#,+#!,*2.3!! o  4,/3*5!!  T(19;21,3%:PN%549842;)J! o  6,+,7+(8--#(#9!!:0(.;&#!!<!!#=#3+!>!! o  6#;3#!,39!*(#,+#!%*#3,(8.! o  1.323/./%&?!&8=#!
    • WHAT NOT TO DO!UV4,21C%LW;%*+1,4,)1,3XY! UG.C%LW;%2A4,23B%A988,3%*+C%17*)%)79(A3%H()1%12.,%2%;*+(1,FY!
    • WHAT NOT TO DO!UGZC%6A*6.%9+%17,%549;9I9+C%17,+%)5A2)7%)64,,+FY! [G%[G%[G%[G%[GXXX%7B%39%L%+,,3%19%]AA%9(1%2AA%;B% *+=9%282*+^%_9(%2A4,23B%.+9-%2AA%17*)XXX%L%2;%2% 5A2I+(;%6()19;,4C%+91%2%)142+8,4XXX%
    • 1 ON 1 MARKETING=INTERACTIVE+TARGETEDSOCIAL+INTEGRATED!1’1-.àπ™âefâ˝èâFG$
    • ˙˚Á¸Ë¯#SD¿¡$$$$$$$$$$$$$$$$$$$$$$$$$SD¬√#ƒóa$õ≈∆«»…$ gfifl‡$ À$ëՌ…$ ·—‚«»“‚$›≈—◊≈«Õ…$œ"$–≈—Õ—“∆—”…$ d;e=„$‘’$÷Œ◊∆…“≈«“∆—”$ –Œ≈…—”«»∆‰ŒÂ$”ŒÊ…»Œ““Œ≈…$ÿŸ;•å$p⁄p$€∆≈«»$‹«Õ›«∆◊”…$ Á~;Ë"$mn$pŒ≈€∆‹Œ…$ õ«≈◊Œ“ŒÂ$—ÈÈŒ≈∆”◊$O$ Í_`abc$ ·∆ÈŒ$‹‚‹»Œ$Õ«”«◊ŒÕŒ”“$ ÎÏÌÓÔ$ Ò…“—ÕŒ≈$…«“∆…È«‹“∆—”$ O$
    • CASE STUDY: MOBISTAR!CUSTOMERACQUISITION!!`0L[V%SPGNGQLG[%QG%DLaa%`S%bTQTT0E%> D4,,%0LN%6243%8*@,%2-2B%> T3@,4I),%-*17%<2++,4%9+%N0[%> P,8*)142I9+%M%,+1,4%0LN%)B)1,;%M%:G[cEPQX%%%
    • CASE STUDY: SCHWARZKOPF! SEGMENT& PERSONALIZE! ! d,B%A23*,)C%69;,%A,24+%;94,%% 2<9(1%B9(4),A= %
    • CASE STUDY: SCHWARZKOPF! 1. AROUSE 2. ASK CURIOSITY! QUESTIONS! 3. 4. DELIVER INDIVIDUALIZE! (EMAIL)!
    • CASE STUDY: SCHWARZKOPF! SEGMENT& PERSONALIZE! ! V*@,%549=,))*9+2A%69+)(A12I9+%e% 6()19;*R,3%69+1,+1%266943*+8%19% 28,C%69A94C%2+3%1,?1(4,"""% % """%-*17%2+%*+@*12I9+%=94%5(4672),%
    • CASE STUDY: NECKERMANN!26.849(+3%V,4;2+%4,12*A,4%)*1,%f+3%A248,)1%*+%V,4;2+B%g17%A248,)1%*+%E(495,%:212A98(,)%&E%h%[a/%24,%),+1%19%#"ij%;*AA*9+%79(),M79A3)% %:72AA,+8,J%;9@*+8%=49;%9k*+,%19%9+A*+,%&l!$%)2A,)%m%9+A*+,%1932B/%:9+@,4)*9+%*)%17,%.,B%*))(,%&79-%19%*+64,2),%PGL/%%%
    • CASE STUDY: NECKERMANN! > S,4)9+2A*R,3%[,-)A,n,4)% > N2+28,;,+1%2+3%3212%,+4*67;,+1% > %D94;)% > %G+A*+,%)(4@,B)% > %0N0%:2;52*8+)% > %P,@*@2A%9=%2<2+39+,3%)7955*+8%6241% %
    • CASE STUDY: NECKERMANN!%,72@*942A%Q248,I+8% F(5%19%#i?%<,n,4%69+@,4)*9+%%>  E?1,+3,3%549]A,%*+=9%<B%69;<*+*+8%8,+,42A%549]A,C% 5(4672),)%2+3%6A*6.%<,72@*94%*+%0LN%h%-,<)*1,%>  0LN%,<1426.,4%=94%1426.*+8%*+%-,<)*1,%>  079-%2A1,4+2I@,)%*+%)2;,%621,894B%h%54*6,%6A2))%%%%
    • CASE STUDY: NECKERMANN! P,M,+828,;,+1%549842;% > T(19;2I6%,;2*A%49(1,3%2%=,-%32B)% 2K,4%@*)*I+8%-,<% > :9+3*I9+2A%69+1,+1%266943*+8%19%B9(4% <49-)*+8%7*)194B% % P,)(A1)%&%@)"%69+@,+I9+2A%+,-)A,n,4/% > G5,+*+8%421,%?%i"g% > :A*6.%1749(87%421,%?%#"o% > PGL%?%#"j%
    • CASE STUDY: NECKERMANN!P,@*@2A%9=%2<2+39+,3%<2).,1)%%T(19;2I6%,;2*A%17,%32B%2K,4%17,%2<2+39+;,+1%%:9+3*I9+2A%69+1,+1%266943*+8%19%6241%%P,)(A1)%&%@)"%69+@,+I9+2A%+,-)A,n,4/%%G5,+*+8%421,%?%i%%:A*6.%1749(87%421,%?%i"p%%PGL%?%l"l%%
    • CASE STUDY: NECKERMANN!G43,4%Q426.*+8%> %T(19;2I6%,;2*A%=94%A21,%94%9(1%9=%)196.%> %S4959),3%2A1,4+2I@,%&,q(*@2A,+1%5493(61)C%2A1,4+2I@,)C%"""/%%P,)(A1)%&%@)"%69+@,+I9+2A%+,-)A,n,4/%> G5,+*+8%421,%?%i"j%> :A*6.%1749(87%421,%?%#"l%> PGL%?%i"i%%
    • OTHERMARKETING!TOOLSÚÛ-.Ùı$
    • ó˘!=opqr4stuvw$$ºäó˘˙˚Á5Ë#º˚ࡺEkßy™5mó˘##G[Jm|}~#£§ãå’çé#£§èêëí#Tó˘£§“°ì-#y™ÄÅäî$[y™ÿï#
    • O]&‰™äò5!=opqr4stuvw$$kl5¬√m‰™lí#ñóUV-.+#É∂‰™äò¢ä5œ©ôí##G[Jm|}~#m£ÒnËOP~#˜ö~≠õÎÏÌÓmº˚ÿïF#˜ö~≠úº˚ùûü!#†°‰™äò¢£#y™€NÑÖœ©#
    • !=opqr4stuvw$$NYm)s-§~∏UmÔˆ•¶G[Jß®∑©$#gh-.«∞±°¢5mÔ-§#™T´`iÉ∑˚¢«¨mÑ##G[Jm|}~#6)[]…≠Æ«ÿØ-.‰™ß®∑©$#iÉmÔ°¢5#ÍÔWÿ-.‰™#É∂UmÔ2ë∞±¢mrs1Ÿ#«0UmÔ3_FG###
    • ∂∑&ø©¿!=opqr4stuvw$$iÉYb-.‰™#’≠°-.‰™≤±≥¥2ëµV∂∑#∏∞±-.‰™ÉòÜ0∂∑áy™∏)##G[Jm|}~#∏o∂∑≠s#uπ©ó∂∑#∂∑∫ªºΩ#∞±Uyæm∂∑#
    • ´ ™ !=opqr4stuvw$$∏¡¬º˚ÿïËm;ÉòQUx0º√ï´Ë#U6)ƒTï´Ë≈∆ò«™»TUBk¬√#A®∞NmbcZµ##G[Jm|}~# …˚¢«ÌÓ ÀÃ√#º˚ÕŒï´Ë#Ü0œ¬Zµ–+~#Zb[Jò—“”#GH5òÿÓv<>#[H#ú‘’ó#÷JaH##kl,ï´Ëk—~#É∂◊ÿ∂∑mŸ¶#VWA{è«tu¬√#
    • µ›& Ì ’å!=opqr4stuvw$$∏ÿï⁄2뀋ÌÓD3òä5ï´Ë#µ›UmÌÓ∏rsfiÓfl‡·jÒmêÏ#ÂUmrsò˙‚ÌÓrs„ÖÜ##G[Jm|}~#∏fl‡mÎÏÌÓrs„kµ›UmÌÓ#‰∞np“°ÌÓrs„~#ÂÊKI::;#Á“ËÈÍ#Î:KÏ6<IÌ#Ï6<IÌ#Ó6Ô::Ì#OOO#^:KÊ#=:K8##Ò∏“a}™mÚˆµ›~#IÛÛI8Ì#GÙÏ9<6=Ì#ıI67;98ˆˆÙÌ#˜<=>:¯#J:9<I8Ì#OOO##∏ÿï⁄2뢀‹ÌÓ3_#
    • THINKSELLIGENT!