Conversion is a matter of follow-up « It’s great to get attention, but it is a must to track all the way to conversion »4"
Integrated tracking on your website E5mail$ Call$ Print$ Mobiel$ ! People check things out on your website ! What do you do once you have the attention? SIM$con?nues$tracking$of$prospects$ on$your$website$5"
Example tracking and retargeting Get"an"on.line"bank"account." Case: Bank account6"
Example tracking and retargeting !A$full$cross5channel$mul?5step$conversion$process$ rsion$POWERED$BY$SIM$ Conve E$ S?ll$not$received$ Call$them$ M ACHIN If$not$received$ Missing$iden?ty$ Call$center$ Adress$proof$ triggered$ Apply$on5line$ Download$pdf$ Fulﬁlment$ Print$document$ Send$to$bank$ Prospect)registers)on) Prospect)sends) Call)center)agent) the)website) signed)by)paper) processes)applica0ons) 9"
Example tracking and retargetingBoost conversion in the real-time shopping process Searching Shopping Check-out Purchase products basket Payment complete Trackers( Add)SIM)trackers)to)your$exis?ng$pages$( SIM)will)recognize)contacts)in)your)database)( SIM)will)re3target)them)10"
What to remember ?Tracking & Re-targeting is not a nice to have.It is adding pure money to your bottomlineKick out any system that stops at ‘sending’11"
Traffic on your website Aﬃliate Media!! Outbound! Direct! Search! ...!12"
SIM begins where Google ends ! 100%" 10%" 5%" 90%" 10%"13"