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RSA Conference 2008 Marketing Plan

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  • Aryabhatta correctly determined the axial rotation of the earth. He inferred that planetary orbits were elliptical, and provided a valid explanation of solar and lunar eclipses. His theory of the relativity of motion predated Einstein’s by 1400 years. And his studies in algebra and trigonometry, which laid the foundations for calculus, influenced European mathematicians 1,000 years later, when his texts were translated into European languages from 8th century Arabic translations of the Sanskrit originals.
  • RSA Platinum Sponsor logo on RSA Conference 2006 site, over 400,000 conference brochures, print advertising in 8 publications, full page ad in the program guide, and conference press releases RSA chip on CA.com home page with link to Event page Pre-show email to 12K+ past RSA leads, and customer/prospects with link to RSA microsite RSA microsite (www.ca.com/security/sjevent) with info on: RSA Conference Registration Free Expo Passes CA Keynote CA Sessions CA Solution Demos
  • RSA Platinum Sponsor logo on RSA Conference 2006 site, over 400,000 conference brochures, print advertising in 8 publications, full page ad in the program guide, and conference press releases RSA chip on CA.com home page with link to Event page Pre-show email to 12K+ past RSA leads, and customer/prospects with link to RSA microsite RSA microsite (www.ca.com/security/sjevent) with info on: RSA Conference Registration Free Expo Passes CA Keynote CA Sessions CA Solution Demos
  • RSA Platinum Sponsor logo on RSA Conference 2006 site, over 400,000 conference brochures, print advertising in 8 publications, full page ad in the program guide, and conference press releases RSA chip on CA.com home page with link to Event page Pre-show email to 12K+ past RSA leads, and customer/prospects with link to RSA microsite RSA microsite (www.ca.com/security/sjevent) with info on: RSA Conference Registration Free Expo Passes CA Keynote CA Sessions CA Solution Demos
  • RSA Platinum Sponsor logo on RSA Conference 2006 site, over 400,000 conference brochures, print advertising in 8 publications, full page ad in the program guide, and conference press releases RSA chip on CA.com home page with link to Event page Pre-show email to 12K+ past RSA leads, and customer/prospects with link to RSA microsite RSA microsite (www.ca.com/security/sjevent) with info on: RSA Conference Registration Free Expo Passes CA Keynote CA Sessions CA Solution Demos
  • Transcript

    • 1. RSA Conference 2008 Staff Meeting
    • 2. Agenda
      • What is the RSA Conference?
      • What is CA Doing at the RSA Conference?
        • Marketing
        • CA Booth
        • Dave’s Keynote
        • CA Speaking Sessions
        • CSO Networking Reception
        • 1:1 Meetings
        • Other CA Activities
      • What are the Staff Responsibilities and Key Contacts?
    • 3. What is the RSA Conference? Show Details
    • 4. RSA Conference 2008
      • Dates: April 7-11, 200
      • Venue: Moscone Convention Center, San Francisco, CA
      • Attendance: 17,000+
        • CSO, CISO, Security and IT Directors and More!
      • Conference Theme: Alan Turing, British cryptographer, mathematician, logician, philosopher and biologist (1912-1954).
    • 5. Continued…..
      • 17 tracks and over 220 sessions
      • Over 350 exhibitors
      • Keynote addresses:
        • RSA Security: Art Coviello, President EMC Security Division
        • Symantec: John W. Thompson, Chairman and CEO
        • Microsoft: Craig Mundie, Chief Research and Strategy Officer
        • VeriSign: Jim Bidzos, Chairman
        • Tipping Point: Brian Smith, Chief Architect
        • IBM: Val Rahmani, General Manager ISS Division
        • Numenta: Jeff Hawkins, Founder
        • CA: Dave Hansen, Sr. VP and GM Security Division
        • Oracle: Thomas Curian, Sr. VP, Oracle Server Technologies Dev
        • Al Gore, Former Vice President and Nobel Laureate
    • 6. What is CA doing at the RSA Conference?
    • 7. CA at the RSA Conference 2007
      • Platinum Sponsor
      • 30x30 Booth #1432 - includes 7 solution oriented demo stations, a Partnering with CA station and a theater
      • Theme: “Strategic Security is greater than any single security product”
      • Dave Hansen Keynote
      • CA Speaking Session
      • Industry Events
      • CSO Networking Reception
    • 8. Pre-Show Promotion ca.com/rsaconference
    • 9. Pre-Show Promotion Email Invitation
    • 10. Pre-Show Promotion Postcard
    • 11. Pre-Show Promotion RSA Conference Web Site
    • 12. RSA Conference Program Guide Ad
    • 13. Exhibition Floor Plan
    • 14. CA Booth Look & Feel
    • 15. CA Booth Posters
    • 16. CA Booth Tabletop Signage
    • 17. CA Booth Demo Station Signs
    • 18. CA Booth Event Schedule Flyer
    • 19. CA Booth Solution Demonstrations
      • Security Compliance Process Automation
      • Security Compliance Through Effective Log Management
      • Identity Lifecycle Management
      • Server Resource Protection
      • Secure Web Business Enablement
      • Enforce and Validate Compliance for Your Mainframe Security
      • Integrated Threat Management
      • Partnering with CA
    • 20. CA Booth Plan View
    • 21. Other CA Booth Highlights
      • Theater presentations
        • Are You Smarter than a Fifth Grader CSO? (2x / hour)
        • Enterprise Business and Security Optimization (Deloitte)
      • Literature
        • CA Security Management Solutions Brief
        • IAM Solutions Brief
        • SIM Solutions Brief
        • Threat Management Solutions Brief
      • Giveaways
        • CA logo shopping bags
        • CA logo pens
      • Daily drawing – enter for a chance to win one of three 3 Garmin nuvi 250W Personal Travel Assistant on Tue, Wed, Thu
    • 22. CA Booth Drawing Entry Card
    • 23. Dave’s Keynote Address
      • Thur, April 10, 2:35 PM
      • Presentation sounding a “wake up” call for CIOs
      • 30 second advertisement video
        • Runs all day Thursday in the keynote theater
    • 24. CA Speaking Sessions
      • Liberty Alliance Workshop - Apr 7 at 1-5 PM
      • OSIS User -Centric Interop - Tue, Apr 8 and Wed, Apr 9 at 11:00 AM – 6:00 PM
      • Compliance Without Borders - Thu, Apr 10 at 9:10 AM
    • 25. CSO Networking Reception
      • Who Should Attend?
        • Senior security managers
      • RSVP Date?
        • Apr 9, 2008
      • Who will be there?
        • Security Management VPs and Directors
      • Contact Robin Conklin to RSVP or for more information
    • 26. Available 1:1 Meetings
      • Dave Hansen
      • Vadim Lander
      • Bill Mann
      • Dave Culbertson
      • Dave Earhart
      • Paul Engelbert
    • 27. Other CA Activities
      • SC Magazine Awards Dinner: Tuesday, Apr 8 at 6:30 PM
        • Nomination: Best Enterprise Security Solutions
    • 28. What are Staff Responsibilities and Contacts?
    • 29. Staff Responsibilities
      • Travel Dates: arrive April 6/7 and depart on April 10/11
      • Travel Itinerary: You are responsible for your own air travel arrangements. All rooms in the CA blocks have been assigned.
      • Hotels: RSA Conference hotels are posted at
      • When you arrive, pick up your exhibitor pass at the exhibitor registration area
      • Business appropriate dress code (CA Polo, khaki or black pants, dark shoes)
      • Mandatory Staff Meeting: April 7 at 4:00 PM at the CA Booth #1432
        • Demo staff will receive 2 CA shirts
        • Review conference agenda and onsite logistics
      • Expenses: Follow CA’s standard expense policy
    • 30. Key Contacts 617-388-5181 Registration desk David Kirkdorffer 631-334-9044 Event logistics, technical support George Ceglinski 631-291-0028 Overall event management, leads, meeting room Elliott Lowe Cell Phone Role Name

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