Hello, everyone. My name is Julia Dudek, and I am the Health Communications Coordinator at the Center for Strengthening Youth Prevention Paradigms, or SYPP Center, at Children’s Hospital Los Angeles.It is my pleasure to welcome you to the August presentation of our “Third Thursdays Webinar Series.” We developed this series to enhance HIV prevention work for youth providers, particularly those who serve young gay men and transgender youth.Most non-profit agencies who serve youth either have or want to have an online presence but often need support in doing so strategically and effectively. So we are thrilled to have Ernesto Dominguez, Youth Technology Specialist from Cascade AIDS Project in Portland, Oregon, here today to address how agencies can and should use social media. [Hi, everyone!] More on Ernesto and the topic in a few minutes. Here with me in LA is our CBA Coordinator, Mia Humphreys, [Hi!] and our Public Health Intern, Angeli Bueno. [Hello!][next slide]
We encourage you to ask questions throughout the talk, and we will also save some time at the end for Q&A.There are two ways to initiate conversation.First, on the left side of your screen, there is a chat box. You can type messages into this box, but only presenters will see your chat.Also on the left side of your screen is a “raise your hand button.” You can use this to ‘virtually’ raise your hand to ask or answer a question. We’ll practice these in a moment.Your lines are muted right now to reduce background noise. However, later on, if your hand is raised & you would like to talk, you can press *7 to un-mute your phone line.We will end the presentation a couple minutes before the hour, and a brief survey will appear on your screen. We hope that you can use that time to fill it out and give us your feedback.This webinar is being recorded and will be archived on our website. You’ll receive a link to the recording after the presentation, along with the slides. [next slide]
Let’s practice the interactive functions and get to know each other, and then I will speak a bit about the SYPP Center’s approach to HIV prevention and introduce our speaker.We’ll start with the hand raising function. Raise your hand, if….[insert question]. Ok, so…Now go ahead and lower your hand by pressing the same button. The button should turn from yellow to white. Next let’s try chatting. [First, we’d like to know how many of you are out there. If more than one of you are logged in on the same computer, please let us know how many additional people are in the room.] Please go ahead and type your answer into the chat box. [insert question 2]There’s another way that we can interact, and that’s by answering a poll. Answers to polls are anonymous, but results are tabulated in real time. Try this one, and you’ll see what I mean. [insert poll – for e.g…..Which of these have you ever done online? (check all that apply)Posted a YouTube videoWritten a blogLeft a public comment onlineTweetedDated someone you met onlineSent an e-viteCreated a Facebook pageCreated a LinkedIn profileGreat - Let’s continue.[next slide]
Now that we are warmed up, I will introduce the SYPP Center and our speaker. The SYPP Center is housed in the Division of Adolescent Medicine at Children’s Hospital Los Angeles. We are funded by the Centers for Disease Control and Prevention to provide capacity building assistance, or CBA, to communities. In particular, we work with new or existing community coalitions to prevent HIV among young gay men and transgender youth, with an emphasis on youth of color. We provide CBA in many forms, such as trainings, technical consultations, and community mobilization tools.We focus on the Western Region of the US and Pacific Territories, but everyone is welcome to participate on our webinars.We utilize a model called Connections for Youth, which has been adapted from Connect to Protect®, a research intervention from the Adolescent Medicine Trials Network. This model provides a framework for communities to create sustainable structural changes and build healthy community coalitions. [next slide]The reason that we have asked Ernesto here today is that we believe that being a culturally competent youth provider requires some understanding of social media. Increasingly, the agencies with which we work are recognizing the need to use social media – whether it is for resource sharing, recruiting youth, retaining youth in services, publicity, or other reasons – but often, figuring out the best way to use it can be daunting. Today we will hear some practical ideas for integrating social media into the work we do, especially around HIV prevention.Ernesto Dominguez works for Cascade AIDS Project as Youth Technology Specialist, where he engages young people in creating healthy sexuality for themselves and their peers through social media. As an LGBT youth of color, Ernesto has worked in various positions in local, state, and national organizations to address some of the serious health inequities that exist for young people in America. As a long time youth activist, Ernesto is glad to bring his diverse experiences to the work he does in creating safe and supportive spaces for youth across the country. He is also an Advisory Board member of the SYPP Center.
What I do have is a number of simple tools you can use and adapt to make your work easier and more effective. Hopefully these ideas, as well as the ones y’all come up with will get you to the place you want to be, and where your organization can be.
These aren’t necessarily what you first might think. Data is subjective.
I’ll send out this document
Facebook- Person to personTwitter- Business to Business knowledge sharing Linked In- Professional NetworksGoogle +- start thinking about adopting and using (Less personal/less professional)
Social media is a conversation and no one likes talking to the person who can’t stop talking about themselves. However, we love talking to people who let us talk about ourselves, who make our lives easier, who give us some kind of added value. What is your added value and how do you make it worth something to someone else?
We are almost out of time. Again, thank you Ernesto…..Thanks to all of you out there for participating in today’s webinar. If you have any follow up questions, contact information for Ernesto & The SYPP Center is on your screen.
I hope you will join us again.August 18, 11 am PT: Social Networking for Social Good, Ernesto DominguezAs soon as I close the meeting, a brief survey form will appear. [Stop ‘continuation’, ‘recording’, and ‘meeting’.]We look forward to your feedback so that we can continue to improve our webinars and provide relevant topics.Have a wonderful rest of the day. Thank you.
1. Welcome to theThird Thursdays Webinar Series We will begin shortly. To log into the audio portion of our webinar, dial: 1 (866)740-1260 Pass code: 3613106
2. Social Media for Social Good: How Your Organization Canand Should Use Social Networks Ernesto Dominguez Youth Technology Specialist Cascade AIDS Project “Third Thursdays Webinar Series” August 18, 2011 Hosted by Julia Dudek, MPH, The SYPP Center
3. Housekeeping• Two ways to ask questions: o Via the chat function o By raising your hand• Audio lines are muted• Brief survey after the presentation• Recording & slides available after the meeting• Interaction is encouraged!
4. Warm Up
5. The Center for Strengthening Youth Prevention Paradigms• Provides capacity building assistance (CBA) to communities to improve the delivery and effectiveness of HIV prevention services for young gay men and transgender youth, with an emphasis on youth of color• Connections for Youth (CFY) model: community mobilization for structural change* Supported by Cooperative Agreement Number 5U65PS001708-02 from the Centers for Disease Control and Prevention.
6. Social Media for Social Good Why you can and should be using social media in your non-profit work. Ernesto Dominguez – Youth Technology SpecialistFacebook.com/CHATpdx Cascade AIDS Project
7. Learning Objectives 1. Identify common social media tools and determine which fit your program’s goals. 2. Explain the use of privacy and security settings to abide by HIPAA and organizational policies. 3. Name a minimum of 3 best practices around social media use for non-profits.Facebook.com/CHATpdx Cascade AIDS Project
8. The answer to all your social media questions including how to have the most number of Fans, Followers and Likes possible is…..Facebook.com/CHATpdx Cascade AIDS Project
9. Actually I don’t have the answer.Facebook.com/CHATpdx Cascade AIDS Project
10. My Assumptions:You’ve used social media sites in your personal life Your organization does not have unlimited funds You do not have unlimited staff time You are excited to try something newFacebook.com/CHATpdx Cascade AIDS Project
11. Case Study (CHATpdx) Curbing HIV/AIDSTransmission among at- risk and racial/ethnic minority youth
12. 50 most visited websites (US) 43/top 100 = Social Media *Foxnews/Hulu don’t make data not recordedFacebook.com/CHATpdx Cascade AIDS Project
13. Facebook.com/CHATpdx Cascade AIDS Project
14. Facebook Twitter Linked In Person to Person Sharing Business To Business Largest Professional (knowledge sharing) Networks Pages User Profile Helps with search engine (can be organization) optimization Groups Micro posts (140 Chars) Groups (field specific) User Profile Pages Lists Find new professional connections Custom plug-ins/apps Unlimited Followers Apply with “linked in” Update limit (420 Chars) Google + AppsMax 5000 Friends (profile) Facebook.com/CHATpdx Cascade AIDS Project
15. Facebook As of 2011 there are 750 000 000 active Facebook UsersFacebook.com/CHATpdx Cascade AIDS Project
16. Facebook.com/CHATpdx Cascade AIDS Project
17. More than 750 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on FacebookFacebook.com/CHATpdx Cascade AIDS Project
18. 1M 1.5M 2M 2.7 M 2.7 M 1.3M 1.9 M 1.6 M 10.2 MFacebook.com/CHATpdx Cascade AIDS Project
19. So what does this mean?Facebook.com/CHATpdx Cascade AIDS Project
20. Before you Jump On BoardFacebook.com/CHATpdx Cascade AIDS Project
21. Create A PlanFacebook.com/CHATpdx Cascade AIDS Project
22. Listen Goal: Engagement Create/Share Respond/InteractFacebook.com/CHATpdx Cascade AIDS Project
23. Privacy SettingsFacebook.com/CHATpdx Cascade AIDS Project