We encourage you to ask questions throughout the talk, and we will also save some time at the end for Q&A.There are two ways to initiate conversation.First, on the left side of your screen, there is a chat box. You can type messages into this box, but only presenters will see your chat.Also on the left side of your screen is a “raise your hand button.” You can use this to ‘virtually’ raise your hand to ask or answer a question. We’ll practice these in a moment.Your lines are muted right now to reduce background noise. However, later on, if your hand is raised & you would like to talk, you can press *7 to un-mute your phone line.We will end the presentation a couple minutes before the hour, and a brief survey will appear on your screen. We hope that you can use that time to fill it out and give us your feedback.This webinar is being recorded and will be archived on our website. You’ll receive a link to the recording after the presentation, along with the slides. [next slide]
Let’s practice the interactive functions and get to know each other, and then I will speak a bit about the SYPP Center’s approach to HIV prevention and introduce our speaker.We’ll start with the hand raising function. Raise your hand, if… You were on the last webiner from Ernesto or were able to review the slides from our 101 presentation.Ok, so…Now go ahead and lower your hand by pressing the same button. The button should turn from yellow to white. Next let’s try chatting. [First, we’d like to know how many of you are out there. If more than one of you are logged in on the same computer, please let us know how many additional people are in the room.] Please go ahead and type your answer into the chat box. [Next please let us know, on a scale of 1-10 how comfortable you are with using Twitter, Secondly how comfortable are you with using blogs on behalf of your organzation]There’s another way that we can interact, and that’s by answering a poll. Answers to polls are anonymous, but results are tabulated in real time. Try this one, and you’ll see what I mean. [insert poll – for e.g…..Which of these tools have you done on behalf of your organizationWritten a blogLeft a public comment on someone else's blogCreated a twitter accountTweetedThought about how your organizations “voice” mattered to your online presenceGreat - Let’s continue.[next slide]
Now that we are warmed up, I will introduce the SYPP Center and our speaker. The SYPP Center is housed in the Division of Adolescent Medicine at Children’s Hospital Los Angeles. We are funded by the Centers for Disease Control and Prevention to provide capacity building assistance, or CBA, to communities. In particular, we work with new or existing community coalitions to prevent HIV among young gay men and transgender youth, with an emphasis on youth of color. We provide CBA in many forms, such as trainings, technical consultations, and community mobilization tools.We focus on the Western Region of the US and Pacific Territories, but everyone is welcome to participate on our webinars.We utilize a model called Connections for Youth, which has been adapted from Connect to Protect®, a research intervention from the Adolescent Medicine Trials Network. This model provides a framework for communities to create sustainable structural changes and build healthy community coalitions. [next slide]The reason that we have asked Ernesto here today is that we believe that being a culturally competent youth provider requires some understanding of social media. Increasingly, the agencies with which we work are recognizing the need to use social media – whether it is for resource sharing, recruiting youth, retaining youth in services, publicity, or other reasons – but often, figuring out the best way to use it can be daunting. Today we will hear some practical ideas for integrating social media into the work we do, especially around HIV prevention.Ernesto Dominguezworks for Cascade AIDS Project as Youth Technology Specialist, where he engages young people in creating healthy sexuality for themselves and their peers through social media. For the past 2 ½ years Ernesto has used tools like Tumblr, Twitter, Wordpress, Facebook and Youtube to make sure young people have accurate and complete sexual health information. Ernesto has worked in various positions in local, state, and national organizations to address some of the serious health inequities that exist for young people in America. As a long time youth activist, Ernesto is glad to bring his diverse experiences to the work he does in creating safe and supportive spaces for youth across the country. He is also an Advisory Board member of the SYPP Center.
What I do have is a number of simple tools you can use and adapt to make your work easier and more effective. Hopefully these ideas, as well as the ones y’all come up with will get you to the place you want to be, and where your organization can be.
Director of digital initiatives (Gay and Lesbian Alliance Against Defamation)
BLOG titles are more searchable than Meta tags. Over the past decade, search engine optimization (SEO) spammers became so aggressive in their use of keyword meta tags to manipulate search engine results that Google, Yahoo and others have now changed their search “spiders” to prioritize keywords in page titles over keyword meta tags. There’s also the fact that these spiders love new, fresh content (especially from blogs), and every new blog post you publish to the Web helps get their attention. It is not uncommon for blogs to get the first slot in search results that could lead to very impressive amounts of click threws.Blog sites also provide important data like, keywords searched to get to your page, incoming referral sources and tell you which links people are clicking in your blogs.
Content on blogs should be easy to digest and easy to share. When you write a blog, not only do you have a fine piece of work, you also now have content to share on your other social media tools. Bam, two birds with one stone.
Because most blog sites are already created to work on mobile phones, it means that your content is more readable. Information is so often nowadays read on the go, we have to be able to present our content in a way that is easy to read on mobile phones, iPads etc. Many sites are even making custom views of your blog for iPads.
People who follow a blog and subscribe, will get an email each time you post new content. This will keep them coming back and give them an easy way for them to share with their friends.
.ORG+You have complete control over the look and feel of your site+You can install any WordPress plug-in to extend the functionality of your site (inexpensive way to add functionality to your website)-A hosting provider that allows you to have MySQL databases and FTP access. You can find good hosting for about $6.95/month-Knowledge of how to use FTP (File transfer protocol) to transfer files, create an online database, and edit configuration files. Note: many hosting providers now have a one-click WordPress installation that handles this for you.-You need to manage your own backups. (However, there are free plugins to automate this easily.).COM+Hosted by wordpress, easy to get started (Only need to create a username)+Pick from list of available themes +Hosting is free (there is a $15/year charge to use your own domain name)-Must choose only from their list of themes available, and you cannot customize them directly-Cannot install plug-ins to extend the functionality of your site-Sometimes they show ads on your site (dependant on size of viewership)Easy to use for developers or the non-html types.There are many open source templates out there for you to choose from, Oryou can create your own to fit your needs.The posting box is easy to use and can be used in either text or HTML mode. The WordPress apps fully support embedding video and music players Wide variety of widgets (ie subscribe, facebook, twitter feed etc)Easy to monitor comments and blocks spam!iPhone/iPad AppsThis service is simple, hosts your blog, submits your blog to the Google blog directory and monitors your stats; in essence, this is an all–inclusive free blog package.
TypePad is offered to bloggers for a fee which can be paid monthly or annually (with a discount). Often used by professional bloggers. Fully customizable blogging platforms that offer hundreds of themes to choose from as a starting point for your design. A suite of widgets, traffic stats and a community feature that allows supporters to follow your blog. It also offers customer support and free webinars.Fees are determined depending on the package a blogger chooses.Different TypePad packages provide varying amounts of storage space, customization such as templates, and more. Can “ban” words in comments and can “ban” specific people from commenting, more of a “social network”Does not put ads on your site, unless you want them, at which point you get paid for a share of the revenue.Self promotes and submits data to search engines as well as blog engines like Technorati, as well as directories like blo.gs and weblogs.comMobile ready/ mobile appsInvestigate the packages TypePad offers and current pricing before you commit to using TypePad as your blogging software. Domain name mapping
No other service offers the level of customization in blog design that Squarespace does. In order to get the same level of control over your blog design in other services, you need to know how to alter the code yourself. While it’s possible to customize your Squarespace blog design by altering the CSS code, that will be unnecessary for all but the pickiest users. The basic Squarespace template allows you to change just about every aspect of your blog page, from the fonts, headers and backgrounds all the way down to just how wide you want your columns to be and in what order. Each module is movable so you can change the configuration of the widgets and plug-ins that display on your blog as well as add and delete them at will. The number of widgets and plug-ins are your disposal are more than the average user will need and include all the most common ones, like blogrolls, link lists, calendars and polls. Posting blogs in the Squarespace interface is a pretty standard affair. A text box allows you to format your text with all the basic word processing tools. If you prefer to alter your text and formatting at the HTML level, there is an option to view the code. It’s possible to post blogs to your Squarespace account even if you aren’t near a computer as long as you have access to an email ready cell phone.Squarespace stats are monitored and displayed in real-time through simple graphs and charts. The service tracks visitors and page views, and it even differentiates between human and bot hits to your pages, a useful bit of data that other services don’t provide. You can also easily view where your posts rank on Google searches. Squarespace even keeps track of where people go once they reach your site, whether visitors see other pages on your blog or go to other sites altogether. Simple integration with other social media sitesMobile/Pad appsSimple data collection plug ins
Pros: Good for visual blogs and posts with minimal text. Good for beginners. Free.Reblogging (unique)Can favorite posts/follow usersSearch options/follow tagsMore of a social network like Facebook or G+Very easy to tag/link back to other sitesEasy to queue postsCons: Interface could be much more utilitarian. Limited design controls for semi-experienced bloggers. Light on page elements. Some learning curve (or "getting used to" curve at least). Tiny text field. Unique domain names must be registered with another provider.Not a place for medium/long posts. Even 4 or 5 paragraphs can be seen as excessive because no way to divide text.Expensive hosting for Vanity URLSBottom Line Tumblr, a free blogging platform and hosting service, is a decent place for beginners and micro-bloggers to get their feet wet and post rapidly, although a too-graphical interface will slow down anyone who's new to the site, and lack of fine controls will frustrate more experienced bloggers.Most popular with youth
Blogger is one of the most popular blogging platforms available. There are two main reasons for its popularity. First, it's been around longer than just about any other blogging software, so bloggers are very familiar with it. Second, it's completely free and easy to use. Since Googlepurchased Blogger.com in early 2003, the features and tools available to Blogger.com users have continued to grow.All services are free to all usersBlogs display a bar at the top of blogs that link to other blogs “of note” (pretty difficult to remove without plenty of html knowledge)Can create as many blogs as you’d likeCan have multiple authorsUnlimited amount of spaceCan manipulate template to suit needs (some HTML might be needed)Instances of “Black out” periods where info is not accessible (no easy way to download data)Must host outside of Blogger If user wants a custom URLCan use Admob from day 1 for generating revenue from adsMobile postingBottom Line:Ease of use/no limit on free features, but it lacks the Umph that more experienced bloggers would want. It is pretty crucial in todays day and ago to have your own “vanity” url so that folks take you seriously.
The social web is driven by fresh content. Old news just doesn’t get Tweeted or Liked. To maximize exposure create fresh content on a consistent basis. Many of us have no problem sharing a news story, but how many of us are writing, posting and sharing our stories. For non-profits this is incredibly useful. Business can talk about dollars and cents, but non-profits can talk about people and programs. As human beings we are attracted to stories that we can relate to. If you told me there are millions of people starving, it may not get my attention, but if you told me the story of one person not eating today, It would tear at my heart strings. Our stories are unique and important and blogs can allow us to share those stories with the people who can help us make change.Keep content consistent. This can be the hardest for organizations, but is also one of the most important things to remember. A reader will expect new content at regular intervals. We are creatures of habit and If we know that every Friday there will be new content, we will return every Friday to see what is new. If you only post twice a month, try to do so on the same days every month and make that point. If you are having trouble creating content, ask other writers if you can share what they wrote or get them to write something for you. Many times this not only helps them get content, but also helps you get new readers from their following. A new writer will usually even share the blog they wrote on their social media sites further expanding your readership.
Most bloggers try and stick to a blog length of 500-800 words. Anything less than this can keep you from showing up in search results. Anything longer than this and folks may move on to another blog where they can get this information quicker. Especially for new blogs it is important to keep them to 500-600 words. Although this length isn’t true for all blogs, while you build readership it is a good number to keep in mind. Consider using photos and videos to break up text or create shorter paragraphs to cut large thoughts. Short paragraphs also make blogs easier to read (remember many folks will access your blog on their phones/pads)If you do write something that is longer, consider breaking up the post into two blogs, not only will this keep folks coming back for more, but it also makes it so you have more fresh content. (Remember #1)With that guideline in mind, it's important to remember that your blog is your place in the online space. Your content and your writing should always reflect who you are and meet your audience's needs (or they won't come back for more). Word counts are provided as guidelines only. They are not rules.
Keep it simple simple
Feature the ability for users to be able to subscribe to your updates!
One of my favorite blogs to read is one by Angela Sanders, I only found this blog recently, but I love how she can take something so simple sounding (perfume/cologne) and turn it into something beautiful. Angela has a pretty big following, but she always finds time to personally answer each and every comment she gets. I really don’t know how she does it, but we can al learn to answer a few comments here and there when someone like Angela can answer over 100 for just one blog.Remember social media is all about CONVERSATION keep that in the back of your mind as you write your blog posts. Do you ask a question, are you leaving room for folks to rebut your arguments, do you give them just enough information for them to want more?When someone does comment, moderate the comment. Ask questions, clarify confusion and feel free to remove offensive posts. It’s your space and folks need to keep a basic level of kindness when they respond even if they don’t agree with what you are saying. Delete spam quickly or other users will think you don’t care about their safety.
Don’t be afraid to ask folks to share your post. Add buttons to your blogs so someone can easily share on Facebook, twitter, their blog etc. When people are sharing what you write, you know you are doing something right.You may have to add a plug in manually, but I promise you it is worth the time. Also when you do post something. Share it! Post it to your organization’s Facebook page or Twitter feed. Don’t be afraid to promote yourself at least sometimes. This can also be a good way to feature an older blog on your site again.
As simple as this sounds, many bloggers forget that visual aids can be crucial for readability of your blog. Photos should be eye catching and should help tell your story. If the post is funny, the images should evoke that same mood. Don’t be afraid to use an image or video here and there. When you do use a photo, make sure it isn’t copyrighted and that it is available for use. Did the creative commons license let you use the image for free? Do you have the purchase the rights?Whatever the case, be sure to site where the image came from. Speaking of citing,
Many times I see a blog post talking about a specific article or study, but they never link to the original content. It makes no sense on facebook to say “I read this great book about such and such” and then not leave a link or at the very least say what the book is called. Cite your source, use hyper links so as folks are reading they can get more info about something they might not know about. Do you use a word that isn’t common, link the definition, do you reference a prior post you write, link the other blog. Readers will really appreciate it and won’t have to comment to ask you for a link. Take a moment to save the reader some time, they will appreciate it.
If your website does not hose your blog, purchase the blog URL so it is easy to give out and find. Although there is a cost associated with this purchase (about 10$ a year) it is a cost I believe to be of upmost importance.
Tracking who comes to your site, how often they visit, how long they stay, what links they are clicking on, what key words people are “google-ing” to get to your site etc. can be crucial to the success of your blog. What are the most popular posts you have created, can you expand on that content? Is there something your readers aren’t liking? What days are you seeing the most traffic? Keep an eye on these key stats and monitor change over time. Create a baseline after 6 months or a year and compare that over the next few months or years. How are you growing, or not?
Social media is a conversation and no one likes talking to the person who can’t stop talking about themselves. However, we love talking to people who let us talk about ourselves, who make our lives easier, who give us some kind of added value. What is your added value and how do you make it worth something to someone else?
We are almost out of time. Again, thank you Ernesto…..Thanks to all of you out there for participating in today’s webinar. If you have any follow up questions, contact information for Ernesto & The SYPP Center is on your screen.
I hope you will join us again.August 18, 11 am PT: Social Networking for Social Good, Ernesto DominguezAs soon as I close the meeting, a brief survey form will appear. [Stop ‘continuation’, ‘recording’, and ‘meeting’.]We look forward to your feedback so that we can continue to improve our webinars and provide relevant topics.Have a wonderful rest of the day. Thank you.
Transcript of "Social media 2 0 blogs twitter and voice"
Welcome to theThird Thursdays Webinar Series We will begin shortly. To log into the audio portion of our webinar, dial: 1 (866)740-1260 Pass code: 3613106
Housekeeping• Two ways to ask questions: o Via the chat function o By raising your hand• Audio lines are muted• Brief survey after the presentation• Recording & slides available after the meeting• Interaction is encouraged!
The Center for Strengthening Youth Prevention Paradigms• Provides capacity building assistance (CBA) to communities to improve the delivery and effectiveness of HIV prevention services for young gay men and transgender youth, with an emphasis on youth of color• Connections for Youth (CFY) model: community mobilization for structural change* Supported by Cooperative Agreement Number 5U65PS001708-02 from the Centers for Disease Control and Prevention.
Social Media for Social Good 2.0 Organizational Voice, Twitter and BlogsFacebook.com/CHATpdx Ernesto Dominguez – Youth Technology Specialist CHATpdx.org Cascade AIDS Project
Learning ObjectivesFacebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
The answer to all your social media questions including how to have the most number of Fans, Followers and Likes possible is…..Facebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Actually I don’t have the answer.Facebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
My Assumptions: You’ve used social media sites in your personal life Your organization does not have unlimited funds You do not have unlimited staff time You are excited to try something newFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Blogs “A website that allows users to reflect, share opinions and discuss various topics in the form of an online journal (log) where readers may comment on posts. Most blogs are written in an informal tone (personal journals, news, non-profits, etc.) Entries typically appear in reverse chronological order.” Web + Log = Blog Source: WikipediaFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
“Our blog is the hub of our organization’s social media strategy. It provides us an easy way to tell our stories on Facebook and Twitter, and because our blog posts are more personal the press releases and Web page text, it really allows people to get a sense of who we are as people and not just who we are as an organization.” -Allison Palmer (GLAAD)Facebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
So Why Blog?Facebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Google-abilityFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Photo Cred: www.funnyanimalz.com Share-abilityFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Mobile Web ReadyFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Build a Email ListFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Choosing A Tool .COM .ORGFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Wordpress http://desertpeace.com .ORG VS .COMFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Type PadFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Square SpaceFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Facebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Sign in with Google Account At top of all blogsBloggerFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Blogs Best PracticesFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Fresh ContentPhotographer Chris Jordan “Tacoma” 2004. Timely Easy to read Relatable Sharable Asks a question Promotes thought Content is king, old content is trash.Facebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Short (& Sweet) The “Sweet” SpotFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
ShortSearch barSimple colorsK.I.S.S. Facebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org
Consistent, square, fits in box Blog AvatarFacebook.com/CHATpdx Facebook.com/CHATpdx Cascade AIDS Project CHATpdx.org