Your SlideShare is downloading. ×
Medina alex mobile_optimized_websites
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Medina alex mobile_optimized_websites

175

Published on

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
175
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Adapting to Change: Redesigning Sexetc.org for 2012 and BeyondAlex MedinaCoordinator of Web Content & Social Networking@medeens
  • 2. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHWhat Is Sex, Etc.? • Published by Answer • Teen-to-teen sexuality education • Print, web, mobile, so cial media April 1st - 3rd, 2012 San Francisco, CA
  • 3. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1st - 3rd, 2012 San Francisco, CA
  • 4. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Search, social media and mobile from 1999-2011 LET’S DO THE TIMEWARP April 1st - 3rd, 2012 San Francisco, CA
  • 5. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHSexetc.org Launches 1999 • America Online (AOL) • Google 1 year old • Live Journal, IM April 1st - 3rd, 2012 San Francisco, CA
  • 6. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHSexetc.org Redesigned in 2003 • MySpace founded • ½ of search through Google • WordPress started April 1st - 3rd, 2012 San Francisco, CA
  • 7. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHSexetc.org Redesigned in 2006 • MySpace #1 • Facebook opens up • YouTube growing • Blogs are mainstream • Twitter founded • Sex, Etc. joins MySpace & YouTube April 1st - 3rd, 2012 San Francisco, CA
  • 8. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHSex, Etc. from 2007-2011 • Facebook & Google dominant • Mobile web takes off • Sex, Etc. joins Facebook & Twitter 2007 • Blog starts 2008 • Join Tumblr 2011 April 1st - 3rd, 2012 San Francisco, CA
  • 9. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH One year of mobile Web SEX ED ON THE GO April 1st - 3rd, 2012 San Francisco, CA
  • 10. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHMobile Site Launches April 2011 • FAQs • Sex Terms (dictionary) • Sex in the States (rights to sexual health and more) April 1st - 3rd, 2012 San Francisco, CA
  • 11. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHOne Year Later • 295,000 unique visitors • 34% Mobile Safari • 25% Opera Mini • 14% Android April 1st - 3rd, 2012 San Francisco, CA
  • 12. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHTop Devices • iPhone #1 • iPod Touch #3 • iPad #4 April 1st - 3rd, 2012 San Francisco, CA
  • 13. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHCurrent Limitations • No search • Not all content available • Not optimized for tablets April 1st - 3rd, 2012 San Francisco, CA
  • 14. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Trends in search, social media and mobile TODAY’S TECH LANDSCAPE April 1st - 3rd, 2012 San Francisco, CA
  • 15. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHSearch • Quality vs keywords • Search is mobile • Search is evolving April 1st - 3rd, 2012 San Francisco, CA
  • 16. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHSocial Media • Information overload • Microblogging • Ubiquity of social April 1st - 3rd, 2012 San Francisco, CA
  • 17. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHMobile • Apps and touch set expectations • Smartphone adoption on the rise • Many display sizes April 1st - 3rd, 2012 San Francisco, CA
  • 18. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Adapting to change 2012 AND BEYOND April 1st - 3rd, 2012 San Francisco, CA
  • 19. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHSearch • Building “quality” • Information architecture • Search as priority April 1st - 3rd, 2012 San Francisco, CA
  • 20. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHSocial Media • Deeper integration of social media • Social engagement • Social media strategy April 1st - 3rd, 2012 San Francisco, CA
  • 21. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHMobile • Responsive design • Anticipates future devices • Mobile-first design • Web standards • Ready for apps April 1st - 3rd, 2012 San Francisco, CA
  • 22. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTHContent Management • Open source • Plugins for future expansion • Content strategy April 1st - 3rd, 2012 San Francisco, CA
  • 23. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Questions? @medeens THANK YOU! April 1st - 3rd, 2012 San Francisco, CA

×