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Linkin Park Concert--Beijing Media Plan
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Linkin Park Concert--Beijing Media Plan

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Linkin Park Concert--Beijing Media Plan Linkin Park Concert--Beijing Media Plan Document Transcript

  • Linkin Park Beijing Conce Media Coverage China MTV 全国 TV TV Zebra TV China 兵团卫视 全国 CRI Hit FM 88.7 Beijing Radio Radio 中国国际广播电台FM88.7 北京 China Mobile Phone WAP tmpiao.cn 全国 Beijing Times Beijing Daily Beijing 京华时报 北京 FESCO magazine FANS Beijing Monthly FESCO《外企时尚生活》 北京 Fashion Weekly Beijing Magazine Bi-weekly 风尚志 北京 Beijing English Beijinger 北京 China 全国 Ticketmaster China China TM 全国 特玛捷中国 China 全国 Tencent 腾讯 China (200 millions page view every day) 全国 Portel youku.com 优酷网 China website (200 millions page view every 全国 day) Website
  • Portel website mop.com 猫扑 China Website (150 millions page view every day) 全国 China Musical www.9sky.com 全国 China Beijinger.com 全国 Financial Times EDM China 全国 Others FESCO EDM China (150,000 subscribers) 全国 China Americain Chamber of Commerce 全国 Fans club China www.linkinparkcn.com (more than 20,000 users) website 全国 Beijing Cinema 15 Movie Theaters 北京 TVC in 2000 Taxi Beijing Bus (Touch Media) 北京 Subtitle ads in 11400 Bus TV screen Beijing Taxi 北广传媒移动电视 北京 Gong Ti Box Office Beijing 工体票房 北京 Outlets Caissa travel agencies Beijing 8家凯撒国旅连锁门店 北京 30 international restaurants Beijing 30家西餐厅 北京 Café, 10 five stars hotels Beijing Restaurants, hotels 10家五星级酒店 北京 90 Cafe Beijing OOH 90家上岛咖啡店 北京 户外 10 universities Beijing 10所大学 北京 Schools 10 International Schools Beijing 10所国际学校 北京 Beijing VICS 北京 Night club Beijing Cash Box KTV 北京 Beijing Press conference 北京 Events Beijing Behavior art in downtown, shools 北京 Ticket Jacket Beijing 票套 北京 Concert Concert program Beijing 节目单 北京
  • Poster Poster Beijing Production 海报 海报 北京 Total
  • nkin Park Beijing Concert Media Plan June/09 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Form mo tu we th fr sa su mo tu we th fr sa su 30quot; TVC 30秒TVC 30-sec TVC 4 times/day*20day 15sec * 7 times * 12 days wap banner ads half page ads full page ads half page ads half page ads Ticketmaster.cn Front Page Banner Ad Newsletter Sub page which combines video sharing, live photos sharing, interactive contests QQ Minisite Banner Ad 960*180 pixel Banner 40 days Youku Minisite post-video TVC 15-sec TVC 10000/day*10videos*40days
  • Mop.com Banner Ad 40 days Web banner ads Web banner ads EDM EDM web banner ads & EDM Web banner ads 30-sec TVC aired at lobby screens 10times/day*15theaters * 14 days 30quot; TVC 30秒TVC 60 times * 12 days * 11400 bus Posters, flyers, post cards Posters, flyers, post cards Post cards Post cards Post cards Posters Posters Posters, flyers, post cards Post cards Posters, flyers, post cards, roller stander, backdrop Banner on T shirt Ticket Jacket 票套 Concert program 节目单
  • Posters, flyers, post cards, concert program,roller stander, press conference backdrop
  • e/09 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 mo tu we th fr sa su mo tu we th fr sa su mo
  • July/09 14 15 16 17 18 19 20 21 22 23 24 25 tu we th fr sa su mo tu we th fr sa
  • August/09 26 27 28 29 30 31 1 2 3 4 5 6 7 su mo tu we th fr sa su mo tu we th fr
  • Unit value Total Value (RMB) (RMB) times 3,000,000 5,000 80 1,400,000 5,000 84 420,000 10,000 47 470,000 80,000 1 80,000 65,000 1 65,000 100,000 1 100,000 80,000 1 80,000 150,000 53 7,950,000 100,000 53 5,300,000 200,000 53 10,600,000 420,000 40 16,800,000 400,000 40 16,000,000
  • 300,000 40 12,000,000 200,000 40 8,000,000 80,000 6 480,000 50,000 150,000 100,000 30 3,000,000 100,000 53 5,300,000 1,000 2100 2,100,000 1,000,000 1 8222400 8,222,400 10,000 53 530,000 2,000 423 846,000 500 1590 795,000 1,000 530 530,000 300 4770 1,431,000 1,000 530 530,000 800 530 424,000 800 53 42,400 500 53 26,500 200,000 100,000 6 600,000 100,000 100,000
  • 120,000 108,842,300