Social Media Branding NEW Sept2009

Authentic
Style
Branding
in
Social Media
Networking
Strategy
Clear
Messaging
Engagement
“Being your brand” in social networking

Authentic Style =
Your personality
Your Voice
Out Loud.
Photo by egor.gribanov

Name Your Style
Bohemian
Organic
Renaissance
Cosmopolitan
Spunk
Magic
Sparkle

Authentic Style: Bohemian Serene

Authentic Style: Sacred Hip

Social Networking Platforms
The Big Three (for now)

Strategy = How can I meaningfully contribute to my target audience?+Where are they listening?

Be a Leading Authority.Provide Value, Service and social exchange.

Linked In
Be a Resource.
Answer Questions as an expert in your field.
Provide referrals.
Make meaningful connections.
Use your Authentic Style in your Profile.

Bookkeeper:
Adventures in
Small Business Bookkeeping
Interior Designer:
Photo Inspiration
of the Day
Reminder:
Bring Your
Authentic Style
Photo by Nanimo on Flickr

Authentic Style in Twitter

Facebook Pages
What would it be like to work with you?
News about your business
Share your work
Share blog posts
Specials and events only on Facebook
Don’t forget to use your voice – your style.

Authentic Style on Facebook Pages

Clear Messaging
Who are you and what are you trying to say??
Photo by Seafarer

I am a leading-authority in…

And here’s what you MUST know…

Social Media is Social…

Contribution is Queen
Photo by Logan Antill on Flickr

Be:
Memorable
Interesting
Useful
Engaged
Conscious
Authentic
Style
Strategy
Clear
Messaging
Engagement
michelle@eloquencecommunication.com
@eloquentlystatd on Twitter
Michelle Barry Franco on LindedIn
Eloquence Communication on Facebook

Social Media Branding NEW Sept2009

by eloquence on Sep 14, 2009

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Social Media Branding NEW Sept2009 — Presentation Transcript