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  • The Buyer’s Journey: How Can Marketers Deliver a First Class Trip? 23 October 2014, 11:00 PM Editor’s Note: Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp, a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. When was the last time you used a travel agent?   Most of us prefer to research, plan, and book travel ourselves using the tools available to explore ideas, review other’s opinions, identify options and compare prices. This phenomenon – of doing our own research and evaluation without the help of an agent – is not unique to travel. According to Forrester Research, on ave...
  • What Sales & Marketing Can Learn From "Tommy Boy" 22 October 2014, 10:13 PM Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. I have found that it helps readers make a connection between a given marketing-related topic and something completely unrelated and otherwise trivial. In other words it helps explain something in marketing-speak by relating it to something that has absolutely nothing to do with marketing. Such was the case today as I listened to Scott McNabb, Vice President, Sales, Oracle Marketing Cloud deliver a talk on the...
  • Matching Webinar Content to the Buying Cycle 22 October 2014, 10:32 AM Editor’s Note: Today’s post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one of the most important tools for marketers to drive demand and nurture new leads. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision.  And the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and lead nurturing...
  • Tips to Amplify Your Lead Gen with Next Gen Social Data 21 October 2014, 10:44 AM Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux, CEO of Attentive.ly, a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Are you still having trouble nailing down an ROI from social media? You aren’t alone. The number of experts providing “advice” from a handful of case studies and hastily prepared articles is enough to make anyone want to return to the pre “social” days of media, when marketing spends had a s...
  • 5 Marketing Takeaways From Dreamforce 2014 17 October 2014, 12:21 PM Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event.. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. We journeyed through the marketing sessions to hear what the trendsetters had to say. Here are 5 key marketing  takeaways from this year’s Dreamforce event: 1. Connectivity -.R...
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