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5 Marketing Takeaways From Dreamforce 2014
17 October 2014, 12:21 PMDowntown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event..
The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders.
We journeyed through the marketing sessions to hear what the trendsetters had to say. Here are 5 key marketing takeaways from this year’s Dreamforce event:
1. Connectivity -.R...
Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
16 October 2014, 08:12 PMThe theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning to recognize the incredible transformation that marketing as an industry is undergoing, and are hungry to learn how to keep up with and get ahead of this shift to establish and maintain more meaningful digital relationships.
“The world is changing because of social and mobile, and this is a huge transformation that all companies are going to have to go through,” said Jeff Henley, Vice Chairman of the Board at Oracle. “Most CEOs don’...
Celebrate the 2014 Markie Award Winners!
15 October 2014, 09:14 PMTo promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards, presented at Modern Marketing Experience Europe this week in London.
Hosted by General Manager, Kevin Akeroyd at the Hilton Metropole London, the 2014 Markie Awards recognize marketers who are demonstrating leadership in their respective industries with creative, innovative, and effective campaigns that successfully utilize modern marketing techniques to deliver revenue to their companies’ bottom lines.
F1 Racing and Data: The Developments, Challenges & Rewards
14 October 2014, 08:23 PMModern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. First, there were the stimulating developments around where the future of marketing technology is headed; and second, the amazing stories from the thrilling world of Formula 1 Racing.
My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag. C’mon! But, I’ll do my best by purposely mixing key elements from both and hope the analogies are obvious. Gentlemen, Start Your…no, I won’t go there.
Keynote 1: Oracle Market...
5 London Attractions to Enjoy During Modern Marketing Experience Europe
12 October 2014, 08:31 PMAs we gear up for Modern Marketing Experience Europe, 14-16 October, at the Hilton Metrople, we wanted to share some special local scoop. There are some tidbits a modern marketer in London can’t be without — like the perfect place for a quick conference breakfast, or an ideal spot for some authentic tea time (check out My Old Dutch Pancake House and The Orangery, respectively).
In case the modern marketing how-to content and training sessions weren’t compelling enough to join us at Modern Marketing Experience, we’ve got your inner tourist covered with 5 amazing attractions to check out whi...