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  • 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe 01 September 2014, 10:42 PM London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe, 14-16 October 2014. The event agenda is packed full of modern marketing best practices, proven tactics, and real examples from peer organizations learning, growing, and thriving! There is a lot to see and learn at the show that will help you continue to support your organization’s marketing success, and we’ve compiled a speaker preview list with four experts you won’t want to miss! View the working event agenda here and check out resources to justify your trip to London! Join us! 1. Marie-Anna G...
  • Move Beyond Sales With These Business KPIs 29 August 2014, 09:52 AM Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and "The Millennial CEO".  A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world’s largest brands. By this point we all know that at the end of the day the top priority of marketing should be to create customers for ...
  • How To Chop Up Your Webinar Content 27 August 2014, 04:00 AM Editor’s Note: Today’s post comes courtesy of Liz O’Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content.  Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. And before that, she spearheaded marketing campaigns for ONE, an anti-poverty advocacy organization co-founded by Bono. She thinks a well-oiled content operation is essential for brands that want to connect with and convert leads. And she loves helping them do it. Webinars can be o...
  • How the Internet of Things is Creating a Proliferation of Consumer Touchpoints 25 August 2014, 08:11 AM Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Marketing is about to get a whole lot more complicated. As the costs of connectivity, hardware, and software services continue to deflate, as access to the internet continues to rise, as device and application innovation fa...
  • Share Your Marketing Success Story! Deadline For The Markie Awards Extended 21 August 2014, 07:53 PM It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie Awards submission deadline has been extended to Sunday, August 31. For 2014, the European and North American Markies will combine into one Global Markie Awards Program. The ceremony will take place at Modern Marketing Experience Europe in London this October. We are accepting submissions for the 2014 Markie Awards through August 31. Check out highlights from last year’s ceremony, and view this year’s updated categories. Go for it! ...
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