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  • Why Your Data Needs a Makeover [Infographic] 21 December 2014, 09:51 PM Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future the most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions based on these findings. Everyone digests information differently. Accountants can often look at a spreadsheet and instantly spot what’s going on. The rest of us understand data more clearly when it’s presented in charts...
  • 4 Tips to Enhance the Marketing Value of Social Media Intelligence 19 December 2014, 07:22 AM Over the years, social media has morphed from a channel for basic communications to a forum for richer engagement with audiences that have a natural affinity for brands – as fans and followers opt in to keep pages part of their social activities. Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. But as a recent SiriusDecisions SiriusView report notes, marketing organizations are falling victim to more manu...
  • 3 Online Marketing Trends To Take Advantage Of 17 December 2014, 10:25 AM Editor’s Note: Today’s post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter. Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. If you’re not aware of these new marketing trends, you could put yourself in serious danger of falling behind in the face of your competition. 1. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 6...
  • Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards 15 December 2014, 11:00 PM It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The Awards ceremony will take place at Modern Marketing Experience, April 1, 2015 in Las Vegas. We are accepting submissions for the 2015 Markie Awards NOW through January 15, 2015. Check out highlights from last year’s ceremony, and view this year’s updated categories. Go for it!  For more highlights on how to make your submission shine, join us for a webinar, "Anatomy of a Markie Winner: What it Takes to Win a Markie", Thurs., Dec. 18 ...
  • Data Management: Essential Best Practices For Getting Started 14 December 2014, 09:21 PM Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. The ...
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