Many platforms are single-sided platforms, with a seller at one end and a buyer at the other and, often, intermediaries (distributors) between them that transfer the product from buyer to seller without changing it substantively. The electric power network has historically operated as a single-sided platform. Until the advent of wholesale generators, the business operated as the simplest possible form of a platform – the manufacturer (generating utilities), by virtue of owning the entire value chain from the point of input of fuel to the point of entry into the user’s premises, sold directly to the customer with no intermediaries; in fact, some utilities also controlled the fuel production itself. The emergence of independent generators and pure energy retailers moved the power transmission and distribution network closer to a position where it did act in an intermediary fashion, transporting power from wholesalers for purchase and use by end users.
A slightly more complex example involves an information aggregator. An information aggregator builds a relationship with end users by selling them (possibly at a subsidized price) energy usage display/management devices that are preloaded with useful applications, all of which are purchased from third-party developers. They thus serve as the link between device manufacturers and end users and between application developers and end users. With appropriate permissions from consumers, the platform owner can also collect information about the end users’ energy usage patterns, build profiles and market those profiles to energy and nonenergy (e.g., appliance) retailers. As with the energy marketing portal, the retailers are willing to pay for this information because of the benefits they accrue from it. The end users’ profiles also include information on demand response they are willing to provide; this can be exchanged with the energy retailers for payment as the need for such response arises. Thus, cash can flow in both directions between retailers and end users, with the transactions in both directions facilitated by the platform owner. Note that in these two examples, the platform owner is a company purely focused on the operation of the platform and the collection and exchange of data. Except for the end user, any one of the parties in the ecosystem can also serve as the platform owner – visually, this can be seen as “collapsing” the value exchange in the diagram for that party into the platform owner role in the center. For example, a device manufacturer could set up a multisided platform and take on responsibility as platform owner – including all interactions with application providers, end users and energy retailers.
11«Crisis, Tecnología y 12 de Diciembre de 2012Ecosistemas Empresariales»Valladolid, 12 de Diciembre de 2012
The new Reality. Sistemas Operativos & Territorio & Inteligencia.22
From Attention Economy to Attraction Economy 44
The Individual in an Always Connected World In the traditional computing 55 environment it was necessary to come to the computer to do some work on it. All computers were connected to each other, to networks, servers, etc. via wires.
The Multisided Media&Telco Organisation ... MEDIA --SERVICES MEDIA SERVICES Linear Non Linear Multimedia (Audio-visual) (Audio-visual) (Data, Text, Pictures, Game) 66 Shared 11 22 33 MEDIA - CONTEXT MEDIA - CONTEXT (Lean Backward) Media companies: Media companies: aaintegrated media service via one brand integrated media service via one brand Personal 44 55 66 (Lean Forward) media experienceMediacompanies expected every public to be Media companies expectedby tge media experienceadapted/presented for every public to be adapted/presented for by tge active on all platforms: active on all platforms: context context Different services Different services Different networks Different networks Mobile 77 88 Different devices Different devices 99 (On The Move)
INTERNET 360 million Internet-connected TVs in 201477 MEDIA IS “now” CONSUMED IN 4 COMPUTER SCREENS TABLETS 8 out of 10 Internet users X3 viewings watch online video IPad users are 3 times more videos MOBILE +43% The consumption of mobile video in 2010
Many Platforms are single-sided, with Media Producers & MediaDistributors and Broadcasters at one end and buyers at the other 88 creates value (access to Contents and creates value (Contents) Services) Media Media Content Content End Users End Users Distributor/ Distributor/ Producers Producers Broadcaster Broadcaster Marketing Cash Most Media Industries have operated as single-sided platforms serving contents and services Intelligence users for over several years, but the emergence of the Value Networks will provide the means Value for a Multi-Sided Applications Platform to develop Applications
A Media information aggregator builds a relationship with end users andconnects them to various retailers and Contents / Services Providers creates value (links Non-Incumbent buyers) Application Non-Incumbent Application Vendors Vendors Providers Providers 99 creates value (applications) creates value (information on contents and services) creates value (physical devices) End Users End Users Broadcasters Broadcasters Device Providers Device Providers creates value (links to buyers) Creates value (expertise in Media Contents) Marketing Contents Contents Cash Providers Providers Intelligence Value Applications
A third phase begins for the video industry Analog TV Digital TV Internet TV Any time & Anywhere All Live Theme channels introduce Personal TV Usage Collective educated viewers to off-live Shared in my network On the TV set On multiple TV sets 11 11 On any terminal Terminal = TV Digital managed networks Network gatekeepers Network as technical provider Multichannels providers as bypassed by Internet Access The TV channel is the gatekeepers between services and challenged gatekeeper TV channels and viewers by device managers Catch-up & VOD Services Broadcast television Multichannel television Enriched TV Video social networking TV Channels Public funding TV channel subscription Program advertising Funding TV channels advertising TV package subscription Program purchase Rightholders Rightsholders Rightholders Device manufacturers Key players Broadcast TV channels Packagers/Network operators Search engine Social networks
Advertising Media Investments Increases…Especially in Online Video Global advertising spending in online Global video advertising12 12 spending Online Advertising Media Multidevice, Multibrowser ..., MultiPlatform Consumption of content on different devices. Video format for different browsers. Different qualities according to the access point.
4 key enablers for over the top video Consumers increasingly familiar with Web video Key players supporting Internet migration 350 300 250 Consumer Electronics 200 OS 150 10013 Search engine 13 50 0 2008 2020 Computers manufacturers catch-up TV fixed live TV channels - fixed networks … live TV channels - nomad & mobile on-demand video - fixed networks on-demand video - nomad & mobile Time spent watching video in France 2008-2020 (mn/day) Seamless solutions to access Web Video on any terminal Premium content available on the Internet 15% 12% 9% 6% 3% 0% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Live TV channels- fixed networks Catch-up TV Live TV channels - nomad & mobile On-demand Video - fixed networks US GB DE IT FR SP On-demand video - nomad & mobile Share of Internet only households Breakdown of video related advertising in 2020
Annotation and Searching for Multimedia Content Enable users to work with any files (video, audio, images and unstructured text) just like they currently do with textual documents.14 14
Annotation and Searching for Multimedia Content Tagging / Keyword Search XML Questionnaires15 15 Costs Defocus from core business Information Overload
La “nueva” nueva economía…. Cloud Computing Smiling Curve16 16 Multisided Business Platform Globalization Increasing Return
Cloud Computing Cloud is: Cloud enables: A new consumption and On-demand self-service and17 17 delivery model inspired by ‘pay as you go’ Cloud is essentially an efficient consumer Internet services Sourcing options and flexible IT consumption End-user focused and delivery model enabled by Economies of scale virtualisation and network technology Cloud represents: Cloud is delivered as: The industrialisation of delivery A private, public or hybrid of IT- service supported services Workload or programming model–specific Essential Characteristics of On-demand self service - Broad network access - Resource pooling - Rapid Cloud elasticity - Measured service
Characteristics of IT as a Cloud Mobile Service. Ubiquity refers to the attribute of being available at any location at any given time. A mobile terminal in the form of a smartphone or a PDA offers ubiquity. 18 18 Convenience. It is very convenient for users to operate in the wireless environment. All they need is an Internet enabled mobile device such as a smartphone. Instant connectivity. Mobile devices enable users to connect easily and quickly to the Internet, intranets, other mobile devices and databases. Personalization. Personalization refers to customizing the information for individual consumers. Localization of products and services. Knowing the users physically location at any particular moment is key to offering relevant products and services.
eCosistemas Cloud PROVEEDOR DE SOFTWARE19 19PROVEEDOR IT F ACILITADOR CONSUMIDOR DESARROLLADOR EMPRENDEDOR EMPRESA PROVEEDOR DE SERVICIOS MENTOR ORGANISMO INVERSOR
El “ADN” de la nueva Organización. Hardware Hardware Content Content -Desktop & notebook -- Music Music -Desktop & notebook -Windows & Mac Based PC`s & -- Movies Movies -Windows & Mac Based PC`s & Mac & Tablet -- Software Software Mac & Tablet -iPod mp3 player -iPod mp3 player24 24 -iPhone mobile & Android -iPhone mobile & Android Usage Fee -TV Set Top Box -TV Set Top Box Digital Media Digital Media Distribution Fees Distribution Platform Platform Accesories Accesories Chanel Chanel Software -Stores -Stores Appliances Appliances Operating Software System Store Store Subscription -Data Networks -Data Networks -Mobile Networks -Mobile Networks Any Device Users Users
The”Smiling Curve” Value Chain. Value Added Development of Prototype High Parts Production After Sales Services 25 25 Module Parts Sales Production Assembling Thin Profts Thin Profts Operation Low Process Design Where we are? Distribution