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The New Philanthropists: Fundraising with Diverse Communities
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The New Philanthropists: Fundraising with Diverse Communities


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  • 1. latino marketing & communicationsThe New Philanthropists: 1105 North Lamar Austin, Texas 78703Fundraising with v/f (512) 501-4971 site: blog: www.hispanictrending.netDiverse Communities
  • 2. culturalstrategies
  • 3. culturalstrategies The  Opportunity!    Authen0c  Leadership  that  goes  beyond   tokenism    Fundraising  Opportuni0es  that  have   gone  un-­‐tapped    Increased  Awareness  to  and  relevance   in  a  growing  mul0cultural  Texas  
  • 4. culturalstrategies
  • 5. culturalstrategies H-E-B workers pledge $1 million to United Way Employees from 54 H-E-B stores in Central Texas counties pledged more than $1 million to the annual United Way Capital Area campaign. Radio listeners raise $160K for Dell children’s hospital Dell’s Children’s Medical Center raises $160,000 with a partnership with Border Media stations La Ley, 98.9 FM, and Digital 92.5 Hispanic Giving Circle, FuturoFund Austin raises $125,000 FuturoFund Austin, a Latino giving circle is a collective effort to engage the Hispanic community through philanthropy and leadership. Over the last two years, Futuro Fund has raised $125,000.
  • 6. culturalstrategies Engagement • Values • Principles
  • 7. culturalstrategies Values • Authenticity – Being true to yourself and to your community; commitment to your character. • Innovation – Always learning; being creative and finding new solutions to problems. • Collaboration – Bringing people together; working together for the common good.
  • 8. culturalstrategiesAUTHENTICITYBeing true to yourself and to yourcommunity; commitment to yourcharacter.Essential elements• Engage with honesty• Let words and actions reflect thereality of others• Genuinely listen to the community • Have the community’s best interest atheart • Seek to understand • Walk the talk
  • 9. culturalstrategiesINNOVATIONAlways learning; being creative andfinding new solutions to problems.Essential elements• More than thinking out of the box • Be inclusive • Be relevant• Be culturally aware• Fill the void• Connect the dots • Understand the big picture and thesmall picture • 99% perspiration and 1% inspiration
  • 10. culturalstrategiesCOLLABORATIONBringing people together; workingtogether for the common good..Essential elements• Know and understand the communitylandscape• Understand the strengths andchallenges of the community• Know the people invested in the issues• Know the formal/informal and thoughtleaders• Seek to collaborate rather thancompete; to enhance rather thanreinvent.
  • 11. culturalstrategiesPrinciples Engage - Share your experience. Discuss viewpoints. Respect others. Educate - Learn the issues. Acquire new skills. Know your community. Volunteer - Give an hour. Give a Saturday. Give your best. Advocate - Champion a cause. Stay informed. Raise Awareness. Find your voice. Give - Research. Understand. Invest. Lead - Influence others. Open doors. Create systemic change.
  • 12. culturalstrategies Think you KNOW what your donors think? How about asking them. Focus Groups Don’t Lie Celeste Guzman Mendoza Chief Development Officer University of Texas Press
  • 13. culturalstrategies Latino Engagement Framework •  Latino Engagement is a process of building community, relationships, & trust with Latino communities. •  Latino Engagement utilizes authentic engagement strategies that create advocates for people, neighborhoods & issues within communities. •  It is an inclusive, innovative & culturally relevant approach that informs, educates, engages & strengthens communities. •  4 T’s: Time, Talent, Treasure and Trust
  • 14. culturalstrategies Doors Activities Family Family Ayuda al Culture School Church Projimo Faith Work
  • 15. culturalstrategies Latino Profiles •  Tribes •  Social groups •  Natural •  Associate with like-minded and/or people we feel comfortable with •  Professional and personal •  Families •  In-person and online
  • 16. culturalstrategies Latino Profile: Professionals •  Family •  Leadership development •  Education •  Investors •  Value inclusion
  • 17. culturalstrategies Latino Profiles: Tejanos •  History •  Community connectedness •  Rally around Tejano heritage and music •  Acknowledgement
  • 18. culturalstrategies Latino Profiles: Immigrants •  Rely on family for personal and business matters •  Church •  Traditional entrepreneurs •  Trust in fewer individuals/groups •  Word of mouth •  Trust Spanish Media
  • 19. culturalstrategies Latino Profiles: Mexican Nationals •  Business Entrepreneurs •  Sense of Security •  Isolated •  Educated •  Affluent
  • 20. culturalstrategies Latino Profiles: Jessika Duarte-Gomez •  Born in Venezuela, Jessika has made the US her home since she was ten, allowing her to develop a bicultural identity that goes beyond just easily shifting from English to Español. •  Listens to NPR and loves The Daily Show •  Cultural Anthropologists and cares about clients and nonprofits
  • 21. culturalstrategies Latino Profiles: Paulina Artieda •  Made a career out of her passion, creativity •  Explores different cultures •  Listens to everything from hip-hop to Spanish alternative •  Creates her own trends •  Reads biographies and Gabriel García Márquez •  Tweets and listens to Radio Arte •  Loves a bargain but doesnt mind indulging on price when the quality is there •  Trilingual - English, Spanish and Spanglish
  • 22. culturalstrategies Engagement Strategies –  Start Today! –  Connect with the culture. –  Build relationships. –  Be a resource. –  Understand your market. –  Make your organizational brand multicultural friendly. –  Go to the people. –  Be committed.
  • 23. culturalstrategies Resources Latino Philanthropy Literature Review A comprehensive look at Latino philanthropy in the U.S., that includes historical information about some of the major Latino communities in the U.S., reasons Latinos give to nonprofit organizations, and a list of some of the nonprofits that receive the most funding from Latinos. Latino Philanthropy: Expanding U.S. Models of Giving and Civic Participation ORGANIZATIONS DEDICATED TO THE STUDY AND ENHANCEMENT OF LATINO PHILANTHROPY Hispanics in Philanthropy Online National Latino Funds Alliance option=com_content&view=article&id=42&Itemid=75
  • 24. culturalstrategiesQ&AArmando Rayovp, engagementCultural Strategieswww.cultural-strategies.comarayo@cultural-strategies.comwww.MandoRayo.com512-785-0447