Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation
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Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation






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  • Barriers to adoption Experimental and challenge since not normative and institutionalised practice Disconnected and isolated exposures Not part of mainstream flow – no recognition etc Research problem To identify and plan an initiative to nurture the adoption of social software in a research organisation Reduce adoption costs Strengthen organisation capability Time & priorities Pioneering within the organisation Demonstrate institutionalisation & value (difference between value & impact) Open up to notice opportunities and potential application in research practices – both individual and project and group and collective
  • Extended conversations, connect & collect.
  • Polyphonic narration & democratic representation
  • Understanding reach vs. exposure Reach is the total number of unique Twitter users that received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression . See below for how TweetReach does these calculations.
  • Retrospective coherence.
  • Non-linearity Collective and distributed knowledge systems
  • Literacy in the 21 st century is about multiple media and participating in multiple digital contexts that requires new habits of mind, new ways of processing culture and new ways of interacting with the world around us and relating to each other
  • Lens that looks at how culture absorbs and responds to the explosion of new media technologies with new affordances of openness and collectiveness, new flows of information and knowledge, and new ways of connecting and relating In a participatory culture been literate is further about discovering what it is like to contribute own expertise to a process that involves many intelligences . A key dynamic is that the community itself provides strong incentives for creative expression and active participation.

Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation Presentation Transcript

  • Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation Elmi Bester, CSIR 4 th African Conference for Digital Scholarship and Curation CSIR International Convention Centre, Pretoria, South Africa 17 May 2011
    • #digischol
    I suppose you could say I’m a SOCIO - cogno -techno geek
  • Agenda
    • Context
    • Overview of social reporting
    • Perspective shift
    • Social reporting in a new light
    • Implications
    • Challenges
    • Conclusions
  • Context (1)
    • CSIR Knowledge Commons
      • Nurture a culture of knowledge sharing and increase contactivity
      • Physical space AND VIRTUAL SPACE
  • Context (2) – Establishing the Virtual Knowledge Commons
    • Phase 1: Infrastructure & capabilities
    • Identification and sourcing/setup of the relevant tools
    • Build an adequate level of understanding and fluency
    • Social reporting as practice framework selected
    • Phase 2: Adoption & entrenchment (mainstreaming)
    • Facilitate adoption as part of knowledge sharing and contactivity initiatives with a view on the entrenchment of these in the culture and flow of the organisation
    • Measure progress/activity
    • Phase 3: Value realisation & impact understanding
    • Assess and measure the value and impact, as well as the perceptions of value and impact
  • Context (3)
    • Adopted stance as technology steward
      • enabling people to discover and appropriate useful technology
      • enable people to find and create content
      • express their identity and usefully participate in communities and networks through these technologies
            • (From: Digital Habitats: Wenger, White & Smith 2009)
  • Overview of social reporting
    • “ Social reporting is a set of skills and tools mixing journalism, facilitation and social media to report collectively and live from an event, capture the moments of the event and develop interactive conversations. ”
    • Add a rich multi-modal layer of participation during an event
    • (Informal) narrative of event – include more voices and diversity
    • Can bring in non-attendees into conversation; reach out
    • Place ownership of tools in the hands of community and networks members. They are allowed to use them in ways that make sense for them and for their purposes.
    • Typical footprints of social reporting include blog posts, video clips, photos, wikis and microsharing (a familiar list)
    • References available on
  • Social reporting: Curation (1)
  • Social reporting: Curation (2)
  • Social reporting: Curation (3)
  • Web 2.0 @ ShareFair Cali (May 2010)
    • Web 2.0 tools give us the opportunity to allow everyone to be informed and participate. Here follow some of the channels that you can use to follow the Feria and engage in:
      • Blog, Delicious, Flickr, Facebook Fan page, Twitter
    • 200 hundred participants from 18 countries
    • 429 Visits for a total of 861 pageviews, by 289 unique visitors, from 27 countries/territories, reads the blog traffic report for period May 23-30
    • TweetReach , the system to see how far your tweets travel reported tag #sharefaircali: Reached 31,311 people via 566 tweets, for a total of 280,388 impressions contributed by 57 twitterers
  • Share Fair in Addis (October 2010)
  • #digischol 16 May 2011
  • Extended conversations
  • Shift in our perspectives
    • Using social media tools
    • Digital literacies
    • If we build it, will they come
    • Training ……………………….
    • Adopt social reporting as practice
    Adopting practices ……….. Transliteracy If we build it, will they participate Social learning, learning about, practicing to do Lower cost of ‘2.0’ adoption in other contexts as well New windows of opportunity & & & & &
  • Practising practices
    • Practi s e
    • perform (an activity) or exercise (a skill) repeatedly or regularly in order to acquire, improve or maintain proficiency in it
    • carry out or perform (a particular activity, method, or custom) habit ually or regularly
    • Practi c e
    • the actual application or use of an idea, belief, or method, as opposed to theories relating to it
    • the customary, habitual, or expected procedure or way of doing of something Social reporting : Documented practice; Regular opportunities; Real experience with meaningful outputs and results. Opportunity to practise different roles and practies at different events.
  • Social Reporting as an umbrella practice
  • Transliteracy
    • Various terms – digital literacies, 21 st century literacies, new media literacies (imply many literacies)
    • Unifying perspective
      • It is not about learning text literacy and visual literacy and digital literacy and social media literacy in isolation from each other, but about the interaction among these skills and the fluent switching between multiple modalities
    • “ the ability to read, write and interact across multiple platforms, tools and media from signing and orality through handwriting, print, TV, radio and films, to digital social networks” (Thomas et al 2007)
    Social reporting : Multi-modal; integrate offline & online
  • Participatory culture
    • Interactivity as an affordance of technology  participation as an affordance of culture
      • Being literate = what it is like to contribute own expertise to a process that involves many intelligences
    • Define participatory culture as one:
      • With relatively low barriers to artistic expression and engagement
      • With strong support for creating and sharing one’s creations with others
      • With some type of informal mentorship whereby what is known by the most experienced is passed along to novices
      • Where members believe that their contributions matter
      • Where members feel some degree of social connection with one another
      • From: Confronting the Challenges of Participatory Culture , Jenkins et al.
    Social reporting : Many-to-many; incentive can be facilitated by active visibility, encouragement and recognition before, during and after the event; leverage the energy of event. Opportunity to find ‘natural fit’ – many roles involved.
  • Social learning, learning about & practicing to do Researching Your Own Practice: The Discipline of Noticing John Mason  , 2002 Invent & notice useful ways of using tools Social reporting : Shared experience affords shared reflection; focused exposure to possibilities and dynamics.
  • Lower barriers to adoption
    • Skills and setup (perceived)
    • Lack of clarity what the benefits might be (reported)
    • Limited normative acceptance
    • I just don’t have time to learn all of this by myself
    • Why + How + What
    Social reporting : Training and coaching available; make benefits from individual and institutional perspective visible; implicit normative sanctioning; provides re-usable guidelines, templates and toolkits.
  • Practical implications
    • To plan event & social reporting as one experience
    • Be deliberate in creating opportunity for participatory culture and transliteracy
    • Nurture conditions for Social Learning - before, during and after event
    • Replicable infrastructure, guidelines and templates
    • Should be able to adopt the tools introduced with minimum investment (to learn and to buy)
    • Many opportunities for social reporting
      • Events, courses, field visits
      • A group could also opt to do a “social reporting week”
  • Challenges
    • Organisational readiness
      • ICT infrastructure
      • Social media policies & governance
      • Culture of experimentation
      • Capacity (coaches; coordinators; stewards)
      • Volunteerism
    • Organisational platforms do not have the same usability (& analytics) as open platforms
    • Can distract focus from the event
    • Not yet sure how strong it will be in addressing or negotiating key institutional barriers & long-standing normative expectations of scholarly and research conduct
  • Conclusion
    • Deeper change than just e-ink
    • Richer and multidimensional conceptual framework
    • Coherent, participatory and continuous learning experience
    • Develop individual and organisational capacity
    • Any questions?
    • Elmi Bester
    • [email_address]
    • elmibester
    • Elmi Bester
    S 25 44.717 E 028 16.684