20 Questions, 20 Answers
Social Networking as a
Business Tool
QuEST Forum Small Business Meeting
March 18, 2014 – 10:00 AM...
My name is Ed Mayuga, and I am a
partner at AMM Communications
A company that I co-founded with my
lovely wife, Ann Marie, in 2008…
People (such as our families and
friends) thought we were crazy to
start a marketing company at this time,
But we knew tha...
Our brand is:
Public Relations & Marketing of St. Louis, Missouri
Ourmotto:
“We help our clients sell more because they will be seen!”
In the past 6 years, I have presented multiple webinars and taught classes on Social Media
Marketing, so I can anticipate ...
Today, we will cover “20 Questions, 20 Answers” that
relate as how your company, and you personally, can use
social networ...
Since this is a quick webinar, we
won’t go deeply into the tactics, but
this overview should help you in
the initial stage...
My goal is for you to take away at least 3 ideas that can help you
implement the tactical side of social media marketing!
Selling and business development are the end goals
of marketing, so marketing is a key precursor to
effective selling.
Social Media is an important business tool because it allows a business to market 24/7
It also provides a way to create a need in the mind of your current or
prospective clients, and creating a need is fundame...
Let’s face it, as small business owners, we aren’t
going to put our time and resources into
anything that does not lead to...
In addition to Social Media, Public Relations and Content Marketing are the keys to
gaining a clients’ permission to marke...
Question #1:Why is Social Media Marketing important to you?
For your company: A way to market your products and
services 2...
Question #2:What Is the Consequence of NOT Engaging in Social Media Marketing?
For your company: Your competitors are prob...
Question #3: My Clients Don’t Use Social
Networks, so Why Should I?
For your company: The mobile web, via a smartphone or ...
Question #3: It’s All So Confusing! Where do I Start?
For your company: In addition to your company website, you should al...
Question #4:What are additional benefits to using LinkedIn?
For your company: You can create a LinkedIn
group specializing...
Question #5:Why LinkedIn first and not
another social network?
For your company: LinkedIn is the default social
networking...
Question #6: How will LinkedIn, and other social networks help my business?
For both you and your company –Think of a
“Hub...
Question #7:Where Does Facebook Fit In?
For your company – Facebook is a “social” network, so it is most beneficial to Bus...
Question #8: OK, I Understand LinkedIn and Facebook
Now, So Where Does Twitter Fit In?
For your company –Twitter is a grea...
Question #9: Now I Have to Monitor 3 Networks
(LinkedIn, Facebook, and Twitter). How Can I Do
That if I’m Pressed forTime?...
Question #10: I Understand Sharing Links,
But Do I Have to Share Them Individually?
For your company –You could create
bat...
Question #11: How Do I Protect My
Brand on Social Networks?
For your company –Think of your company social media
policy. I...
Question #12:Where Do I Find Content To Share?
For your company – 80/20
rule – 80% educational links
that can help your
fo...
Question #13:What Else is Newsworthy?
For your company – 80/20 rule – 80% educational
links that can help your followers, ...
Question #14: In Addition to My Hub,
Where Should I Post My Press Releases?
For you – Read online frequently. Bookmark and...
Question #15:What If I Only Have a Limited Budget for PR?
For your company – Repurpose old press
releases and marketing co...
Question #16: I LikeWatchingVideos,Where DoesYouTube Fit In?
For you –You can create quick videos on your smartphone, but ...
Question #17: How Do I Prevent My Networks from Stagnating?
For your company – Delegate Social Media
updates to multiple p...
Question #18: I’m Signed Up for All of These
Networks, But I Haven’t Done Anything with
ThemYet?
For your company –
Determ...
Question #19: Can Social Media Marketing
Tactics and Strategy Be Outsourced?
For your company – Social Media Marketing
Con...
Question #20: How to Measure the ROI of Social Media?
For your company – Install Google Analytics on
your landing page. Me...
In Conclusion, What We Covered Today…
ThankYOU! Now there’s time for more Q & A…
This presentation will be on SlideShare.com and my LinkedIn profile:
http://www...
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20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AMM Communications

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20 Questions, 20 Answers About Social Networking for Business Ed Mayuga, AMM Communications

  1. 1. 20 Questions, 20 Answers Social Networking as a Business Tool QuEST Forum Small Business Meeting March 18, 2014 – 10:00 AM CST
  2. 2. My name is Ed Mayuga, and I am a partner at AMM Communications
  3. 3. A company that I co-founded with my lovely wife, Ann Marie, in 2008…
  4. 4. People (such as our families and friends) thought we were crazy to start a marketing company at this time, But we knew that consumers still bought products and services, no matter how bad the economy… So, there was a market for our special brand of public relations, marketing, and social media consulting services. Thankfully, we have been able to grow our business at 20% year-over-year, and become certified as a Women Business Enterprise (WBE) in the State of Missouri, over the course of the last 6 years!
  5. 5. Our brand is: Public Relations & Marketing of St. Louis, Missouri
  6. 6. Ourmotto: “We help our clients sell more because they will be seen!”
  7. 7. In the past 6 years, I have presented multiple webinars and taught classes on Social Media Marketing, so I can anticipate the questions that most small business owners have about marketing…
  8. 8. Today, we will cover “20 Questions, 20 Answers” that relate as how your company, and you personally, can use social networking as a business tool!
  9. 9. Since this is a quick webinar, we won’t go deeply into the tactics, but this overview should help you in the initial stages of formulating your Social Media Marketing strategy.
  10. 10. My goal is for you to take away at least 3 ideas that can help you implement the tactical side of social media marketing!
  11. 11. Selling and business development are the end goals of marketing, so marketing is a key precursor to effective selling.
  12. 12. Social Media is an important business tool because it allows a business to market 24/7
  13. 13. It also provides a way to create a need in the mind of your current or prospective clients, and creating a need is fundamental to selling!
  14. 14. Let’s face it, as small business owners, we aren’t going to put our time and resources into anything that does not lead to additional revenue, especially if it is a long way off!
  15. 15. In addition to Social Media, Public Relations and Content Marketing are the keys to gaining a clients’ permission to market to them!
  16. 16. Question #1:Why is Social Media Marketing important to you? For your company: A way to market your products and services 24/7 and provide customer service. For you: You can open up new business opportunities and find prospective clients through network building.
  17. 17. Question #2:What Is the Consequence of NOT Engaging in Social Media Marketing? For your company: Your competitors are probably considering how to engage your current and potential customer, and you lose your advantage! For you:You risk missing out on marketing your brand to the next generation of consumers, especially those who use social networks daily!
  18. 18. Question #3: My Clients Don’t Use Social Networks, so Why Should I? For your company: The mobile web, via a smartphone or tablet, is the most common way for prospective clients to research a company. For you: Perhaps your clients are already engaging in social networks, but they don’t see a value in connecting with you? Give them a reason to connect by sharing information that will help them or elicit an emotional response.
  19. 19. Question #3: It’s All So Confusing! Where do I Start? For your company: In addition to your company website, you should also set up a LinkedIn company page, containing contact information and the products or services you provide. For you:There are 277 million users worldwide, so chances are people that you know from childhood, classmates, old friend etc. may have a profile.What a great way to reconnect and potential uncover a job or business opportunity! Start small and master one social network, such as LinkedIn!
  20. 20. Question #4:What are additional benefits to using LinkedIn? For your company: You can create a LinkedIn group specializing on your business sector, that you control and you manage the message. For you:You can add your LinkedIn profile to your business card or email signature.
  21. 21. Question #5:Why LinkedIn first and not another social network? For your company: LinkedIn is the default social networking business network. Users are professionals looking for other professionals and companies with whom to interact. For you: LinkedIn is more than just your resume. It functions as an email account, a research tool, and a lead generation tool!
  22. 22. Question #6: How will LinkedIn, and other social networks help my business? For both you and your company –Think of a “Hub and Spokes” where the Hub is your website and the Spokes are your social networks You can create your own personal website using http://Flavors.me The Spokes bring users to your website and are a mechanism to share news from your Hub! Your company website is the “Hub” of all your activity, where you can direct potential customers to know, like, and trust your brand.
  23. 23. Question #7:Where Does Facebook Fit In? For your company – Facebook is a “social” network, so it is most beneficial to Business to Consumer (B2C) companies. For you –You may find a business connection on Facebook that you can engage with on LinkedIn, but it is primarily social in nature.
  24. 24. Question #8: OK, I Understand LinkedIn and Facebook Now, So Where Does Twitter Fit In? For your company –Twitter is a great network for promoting a company brand, through the sharing of links. For you – Since it is only 140 characters, it is much easier to post than to write a full blog post. It’s microblogging that can be searched and followed!
  25. 25. Question #9: Now I Have to Monitor 3 Networks (LinkedIn, Facebook, and Twitter). How Can I Do That if I’m Pressed forTime? For your company –Your company Facebook page can be integrated into Hootsuite. Set up accounts with a generic email address and common password, so that multiple employees can manage the feed. For you –You can create multiple streams and integrate your LinkedIn, Facebook, and Twitter accounts.This is your dashboard and you can open it automatically when you open your browser. The Solution – Use a Social Media Aggregator, like Hootsuite http://hootsuite.com
  26. 26. Question #10: I Understand Sharing Links, But Do I Have to Share Them Individually? For your company –You could create batches of 4-12 items (pictures, documents, etc.) that you can share on Hootsuite with 1 URL. For you – Let your imagination run free. Create Top 10 lists, hobby batches, etc. No, you don’t! The Solution – Use SlideBatch (http://slidebatch.com) to batch, share, and show not only links, but files as well!
  27. 27. Question #11: How Do I Protect My Brand on Social Networks? For your company –Think of your company social media policy. It is easier to demonstrate for an employee what good looks like, rather than policing and regulating online behavior. For you – Set up Google Alerts for your name.
  28. 28. Question #12:Where Do I Find Content To Share? For your company – 80/20 rule – 80% educational links that can help your followers, then 20% promotional about your product or service. For you – Read online frequently. Bookmark and share links from online news sources such as CNN, USAToday, etc.
  29. 29. Question #13:What Else is Newsworthy? For your company – 80/20 rule – 80% educational links that can help your followers, then 20% promotional about your product or service. For you – Read online frequently. Bookmark and share links from online news sources such as CNN, USAToday, etc. This is the role of Public Relations – “Creating a Buzz” about your company or brand. It can be as simple as a new hire announcement, which will demonstrate that your company is growing! When AMM Communications writes press and social media releases, we use keywords and naturally-flowing language so that Google robots can crawl the release.We attempt to answer the question:“Why should you buy from me?”
  30. 30. Question #14: In Addition to My Hub, Where Should I Post My Press Releases? For you – Read online frequently. Bookmark and share links from online news sources such as CNN, USAToday, etc. For your company – Good online press release sites are http://pitchengine.com and http://prlog.com
  31. 31. Question #15:What If I Only Have a Limited Budget for PR? For your company – Repurpose old press releases and marketing content.Anything that is 6 months old and still relevant is fair game. For you – Search through your bookmarks for relevant content, then share it with a short commentary. The beauty of using Social Networks for Content Marketing is that, if you have the time and the capacity, create your own releases and share them on social media. It does require basic writing skills couple with a dose of creativity!
  32. 32. Question #16: I LikeWatchingVideos,Where DoesYouTube Fit In? For you –You can create quick videos on your smartphone, but be careful what you post! A good post is a 30-second testimonial from a happy customer. YouTube is the second most popular search engine on the Web. Most people would rather watch than read. For your company –You can create a YouTube commercial using http://animoto.com
  33. 33. Question #17: How Do I Prevent My Networks from Stagnating? For your company – Delegate Social Media updates to multiple people. For you – Automate posts on Hootsuite. Create multiple postings during down times. REMEMBER: Frequency and Consistency are the keys to Social Media Marketing success!
  34. 34. Question #18: I’m Signed Up for All of These Networks, But I Haven’t Done Anything with ThemYet? For your company – Determine what your goals are for Social Media Marketing. Is it to increase your customer base? Increase your revenues by a certain amount? Write down your strategy. For you –You are a crucial part of executing the strategy. How will you hold yourself and your staff accountable for executing the strategy? What I have covered today is heavy on TACTICS, but in order to be effective you need a STRATEGY
  35. 35. Question #19: Can Social Media Marketing Tactics and Strategy Be Outsourced? For your company – Social Media Marketing Consultants such as myself can successfully partner with company staff members to execute a social media strategy. For you – By working closely with a marketing strategist, you can gradually learn the marketing process and eventually phase out the consultant, if necessary. YES, BUT –The best person to know you and your brand isYOU!
  36. 36. Question #20: How to Measure the ROI of Social Media? For your company – Install Google Analytics on your landing page. Measure the baseline before your implement your social networking marketing strategy, then a 30/60/90 days afterwards For you – See how many times you are mentioned or retweeted on Hootsuite.
  37. 37. In Conclusion, What We Covered Today…
  38. 38. ThankYOU! Now there’s time for more Q & A… This presentation will be on SlideShare.com and my LinkedIn profile: http://www.linkedin.com/in/elmayuga My Contact Information: Ed Mayuga Partner,AMM Communications http://ammcommunications.com ed@ammcommunications.com (314) 485-9810

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