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08.21.09 Right Management Marketing Presentation
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08.21.09 Right Management Marketing Presentation

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Ann Marie and Ed Mayuga's Presentation to the Right Management Fast Trac class - August 21, 2009

Ann Marie and Ed Mayuga's Presentation to the Right Management Fast Trac class - August 21, 2009

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    08.21.09 Right Management Marketing Presentation 08.21.09 Right Management Marketing Presentation Presentation Transcript

    • Who Am I?
      My name is Ann Marie Mayuga
      I own a PR and marketing consulting firm
      My work experience includes agency experience
      Fleishman-Hillard, General American, and MetLife are companies that I have worked for
      I have been in your position, “in between opportunities”, trying to figure out my next step
    • Who Am I?
      My name is Ed Mayuga
      Sales & Marketing Director for AMM Communications, LLC
      Experience as a management consultant
      10 years in the pharmaceutical industry in sales and in management for Abbott Laboratories, Parke Davis and Pfizer
      5 years in the transportation and logistics business working for United Parcel Service
      I trained salespeople on effective networking and have adapted these concepts for my consulting practice
    • Do-it-Yourself Marketing
      Right Management, FastTrac Program
      Ann Marie Mayuga, Principal
      Ed Mayuga, Sales & Marketing Director
      AMM Communications, LLC
      August 21, 2009
    • Marketing building blocks:
      Define you product / service
      Define your audience / clients / customers
      Define your messages
      Define how you will consistently reach clients / customers
      What is your elevator speech?
    • What is Your Billable Time Worth?
      There are approximately 2080 working hours per year
      A high-performer will earn a minimum of $100k annually
      $100k/2080 = $48.07 per hour (or $8.01 for every 10 minutes)
      Consultants find it very challenging to bill 40 hours per week, especially when self-marketing
    • Creative and cost-effective marketing:
      Networking
      Create a Web site
      Referrals from clients
      Blast emails, newsletters
      Public relations
      Social media
    • A good brand will:
      Deliver the message
      Confirm your credibility
      Connect with target prospects
      Motivate the buyer
      Solidify user loyalty
    • Social networking*:
      Advantages
      Connect with lots of new people
      Get the word out without an intermediary
      Establish yourself as expert in your field
      Connect with clients
      Disadvantages
      Can consume lots of time
      Most connections don’t amount to paying clients
      *Credit: “Strategies: Which social networking site is best for your small business?” by Rhonda Abrams,
      May 15, 2009, USAToday.
    • Types of social networking:
      – 140 characters; establish a base of followers. Quick hits. (@ammayuga; @elmayuga).
      – Focused on helping professionals connect.
      Blogging – WordPress, Blogger, Tumblr, etc.
      (Facebook) – Social networking site for family and friends. Use to create business fan page.
      – Site is all videos. Good idea to post video of
      your products for prospects.
      Check out our website and blog: www.ammcommunications.com
    • Develop a marketing budget:
      Determine how much you can spend
      Identify marketing strategies
      Break strategies into priorities
      Estimate cost for each priority
      Create the budget according to your priorities
    • Lessons learned since June 1, 2008:
      Plan, implement and GO!
      Wake up with a purpose each day
      Difference between a network and an active network
      Working for yourself vs. someone else means you never fully relax
      It’s a slow build = Marketing is done everyday
    • Resources
      The Go-Giver by Bob Burg and John David Mann. www.thegogiver.com/blog/index.php
      Guerrilla P.R. 2.0: Wage the Effective Publicity Campaign without Going Broke by Michael Levine
      Entrepreneur www.entrepreneur.com/
      St. Louis Business Journal www.stlouis.bizjournals.com/stlouis/
      St. Louis Small Business Monthly www.sbon.com