Social Software in Academic Libraries

Social Software in Academic Libraries
Ellyssa Kroski
ACRL/NY Symposium
November 30, 2007

What is Social Software?
New Web 2.0 tools which are:
Social
Participatory
Collaborative
Easy to Use
Community Environments

What is Social Software?
Social Software Tools enable people to:
Create
Contribute
Connect
Converse
Vote
Share

Why Social Software?
Exploding Growth
MySpace has over 200 million users
Facebook has over 53 million users half of which sign in daily
Over 75 million blogs
Wikipedia has over 5 million articles written in over 200 languages
People view over 100 million videos daily on YouTube
Flicrk has over 2 billion photos

Why Social Software?
Mainstream Adoption
85% of college students have a Facebook account
Americans spend an average of 14 hours per week on the Web
85% of young broadband users have watched online video
51% of American teens have uploaded photos to the Web
55% of American teens have a social networking profile
Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old

The Social Tools of Web 2.0 Social Networking Subject Guides Answers Second Life Micro blogging IM Blogs Social Bookmarking Media Sharing Wikis Social Software

Wikis
Easy Web publishing
No HTML required
Collaborative online spaces
Great tools for:
Team projects
Knowledge bases
Remote collaboration
FAQs
Course instruction
Encyclopedias
Intranets

How are Academic Libraries Using Wikis?

Wikis as Intranets

“ The wiki allows us to keep staff content centrally located, consistently organized, and — most importantly — easily editable by anyone willing to learn a few basics.” Erin George Associate to the University Librarian University of Minnesota Libraries

Wikis as Training Tools

Wikis as Library Web Sites

“ It has enabled all the librarians at USCA to share the responsibility of updating pages. I really believe that it has created a sense of ownership and a commitment to the website among those who contribute.” Jane H. Tuten Library Director USC Aiken Library

Wikis as Subject Guides

“ The Biz Wiki allows me to create and manage dynamic content at anytime and anywhere, allowing me to address popular questions quickly, while promoting the use of business resources.” Chad F. Boeninger Reference & Instruction Technology Coordinator Ohio University Libraries

Wikis as Resource Reviews Collections

Wikis for Event Planning

Wikis for Best Practices

Social Bookmarking Tools
An online space to save “favorites” or bookmarks
Discovery tools
Categorization by tags
Portable & searchable
Great tools for:
Resource collections
Subject guides
Reading lists

How are Academic Libraries Using Social Bookmarking?

Social Bookmarks in Subject Guides

“ Using a del.icio.us account along with FeedDigest has made it much easier for our librarians to automatically keep a web site up to date.” Nicole Hennig Web Manager MIT Libraries

Social Bookmarking Communities

Social Bookmarking for Class Reading Lists

Social Bookmarking for Staff Resources

“ It is a catch-all space for stuff I find interesting and want to share in a no-hassle way. Much better than emailing everyone every time I find something nifty.” Lisa Sepa Technical Services Librarian Maui Community College Library

Social Bookmarks as Recommended Resources

Social Bookmarking for Keeping Current

Social Bookmarking for Event Tracking

Media Sharing
Organize and share photo & video collections online
Easy Upload
Great tools for:
Training
Marketing & Promotion
Teaching
Digital collections management
Online exhibits
Tours

How are Academic Libraries Using Media Sharing?

Media Sharing for Historical Collections

Media Sharing for Spotlighting Library Staff

Media Sharing for Library Tours

“ YouTube has really helped us market ourselves to the campus community. Some people say, "YouTube, really?" but the undergrads get it.” Nick Baker Reference and Web Services Librarian Williams College Libraries

Media Sharing for Research Recommendations

Media Sharing for Instruction

Media Sharing for Promotion

Social Networks
Online social hubs
“ Third Places”
Environments to find like-minded people
Great tools for:
Portals
Networking
Marketing
Outreach
Branding

How are Academic Libraries Using Social Networking?

Social Networks as Library Portals

“ MySpace has been an a great avenue for connecting with other libraries around the country and world and for sharing marketing ideas.” Meg Burger Learning Commons Coordinator University Library University of Illinois at Urbana-Champaign

Social Networks for Promotion

Social Networks as Extensions of the Library Website

Social Networks for Outreach

Social Networks for Catalog Search

Social Networks for Database Search

Social Networks for Professional Networking

Social Networks for Keeping Up

Blogs
Online journals or websites
Articles posted in chronological order
No HTML necessary
Great tools for:
Breaking news
Staff communication
Subject resources
Course materials
Media reviews
Publishing

How are Academic Libraries Using Blogs?

Blogs as Library News Vehicles

“ The KSL News Blog generates comments with surprising swiftness–from our campus, and beyond, we are reaching people in different ways.” Karen Oye, M.L.S. Head of Customer Services Kelvin Smith Library Case Western Reserve University

Blogs as Subject Resources

Blogs to Support Library Instruction

Blogs for Staff Communication

Blogs for Accessibility

"My blog and my Facebook profile allow me to communicate in new ways with our students and faculty and in ways that they themselves communicate" Jeff Trzeciak University Librarian McMaster University

IM
Real-time online text chat
No technical skills required
Great tools for:
Virtual reference
Staff communication
Remote meetings
Collaboration

How are Academic Libraries Using IM?

IM for Virtual Reference

IM + Voice for Virtual Reference

“ In providing services via Skype we're continuing to expand the range of access options available to our users, many of whom already rely on the web calling client for much of their communication.” Char Booth Reference & Instruction Librarian Ohio University Libraries

IM + Text for Virtual Reference

"Since expanding the AskAULibrary service from AIM to all major IM providers through Meebo, our statistics have doubled." Melissa Becher Coordinator of AskAULibrary American University Library

Microblogging
Online text communication tool
Short messages of up to 140 characters
Great tools for:
Event announcements
News updates
Making Web resource recommendations
Promotion

How are Academic Libraries Using Microblogging?

Microblogging and Promotion

Microblogging as a Library Portal

Second Life
Virtual World
3-D MMORPG
Created by inhabitants
Great tool for:
Remote education
Training
Virtual events
Conferencing

How are Academic Libraries Using Second Life?

Second Life for Subject Guides

Second Life for Virtual Reference

Second Life for Education

“ We noticed that students find the most pleasure – and thus motivation to learn - by being challenged with constructionist activities in Second Life. They have a blast building our campus and running events on it.” Jeremy Kemp Assistant Director for Second Life Campus San Jose State University SLIS

Second Life for Database Searching

Second Life for Exhibits

Second Life for Conferences

Answers Communities
Social Q&A
Wisdom of Crowds
Great tools for:
Virtual Reference
Outreach
Promotion

How are Academic Libraries Using Answers Communities?

Answers as Promotion

Subject Guides Tools
Social Tools to create interactive subject guides
Multimedia & Multiformat
Great tools for:
Subject guides
Pathfinders
How-to guides

How are Academic Libraries Using Subject Guides?

Subject Guides as Research Guides

"The best thing about LibGuides @ BC may be how liberating it's been for librarians, carrying many into the world of Library 2.0 not kicking and screaming but excited and energized by the opportunity at last to shape and manage their online presence and interaction with students." Ken Liss Librarian Boston College University Libraries

Subject Guides as Reading Lists

Social Software in Academic Libraries
Enhance library services
Outreach
Training
Instruction
Asset management
Staying Current
Communication
Collaboration
Networking
Community Building
“ Going where the users are”

Social Software DIY Tips
Jump right in
Start to learn what's possible with these tools
Learning for personal use will lead to ideas for professional applications.
Set up some social software accounts, most of them are free!

Additional Resources
Library Emerging Tech Labs
Massachusetts Institute of Technology (MIT) — MIT Libraries’ Betas
University of Michigan — MLibrary Labs
University of Minnesota — Digital Library Development Lab
University of Pennsylvania — PennLabs
University of Virginia — Library Lab
Vanderbilt University — Test Pilot

Ellyssa Kroski [email_address] Blogs: InfoTangle http://infotangle.blogsome.com iLibrarian http:// oedb.org/blogs/ilibrarian

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Social Software in Academic Libraries

by Ellyssa Kroski on Nov 29, 2007

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