Social Software in Academic Libraries
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Social Software in Academic Libraries



Given at the ACRL/NY Symposium Nov. 30, 2007. The links are here:

Given at the ACRL/NY Symposium Nov. 30, 2007. The links are here:



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  • By now, I’m sure that most of you have heard or read something about social software, whether that’s hype or analysis, or predictions. Today I’m going to talk to you about what’s really going on with these tools – How libraries are using them How library patrons are using them And how when you leave here today, how you can be using them too. By the way, this whole slideshow, along with my notes is available online if you'd like to check it out.

Social Software in Academic Libraries Social Software in Academic Libraries Presentation Transcript

  • Social Software in Academic Libraries
      • Ellyssa Kroski
      • ACRL/NY Symposium
      • November 30, 2007
  • What is Social Software?
    • New Web 2.0 tools which are:
      • Social
      • Participatory
      • Collaborative
      • Easy to Use
      • Community Environments
  • What is Social Software?
    • Social Software Tools enable people to:
      • Create
      • Contribute
      • Connect
      • Converse
      • Vote
      • Share
  • Why Social Software?
    • Exploding Growth
      • MySpace has over 200 million users
      • Facebook has over 53 million users half of which sign in daily
      • Over 75 million blogs
      • Wikipedia has over 5 million articles written in over 200 languages
      • People view over 100 million videos daily on YouTube
      • Flicrk has over 2 billion photos
  • Why Social Software?
    • Mainstream Adoption
      • 85% of college students have a Facebook account
      • Americans spend an average of 14 hours per week on the Web
      • 85% of young broadband users have watched online video
      • 51% of American teens have uploaded photos to the Web
      • 55% of American teens have a social networking profile
      • Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old
  • The Social Tools of Web 2.0 Social Networking Subject Guides Answers Second Life Micro blogging IM Blogs Social Bookmarking Media Sharing Wikis Social Software
  • Wikis
    • Easy Web publishing
    • No HTML required
    • Collaborative online spaces
    • Great tools for:
      • Team projects
      • Knowledge bases
      • Remote collaboration
      • FAQs
      • Course instruction
      • Encyclopedias
      • Intranets
    • How are Academic Libraries Using Wikis?
  • Wikis as Intranets
  • “ The wiki allows us to keep staff content centrally located, consistently organized, and — most importantly — easily editable by anyone willing to learn a few basics.” Erin George Associate to the University Librarian University of Minnesota Libraries
  • Wikis as Training Tools
  • Wikis as Library Web Sites
  • “ It has enabled all the librarians at USCA to share the responsibility of updating pages. I really believe that it has created a sense of ownership and a commitment to the website among those who contribute.” Jane H. Tuten Library Director USC Aiken Library
  • Wikis as Subject Guides
  • “ The Biz Wiki allows me to create and manage dynamic content at anytime and anywhere, allowing me to address popular questions quickly, while promoting the use of business resources.” Chad F. Boeninger Reference & Instruction Technology Coordinator Ohio University Libraries
  • Wikis as Resource Reviews Collections
  • Wikis for Event Planning
  • Wikis for Best Practices
  • Social Bookmarking Tools
    • An online space to save “favorites” or bookmarks
    • Discovery tools
    • Categorization by tags
    • Portable & searchable
    • Great tools for:
      • Resource collections
      • Subject guides
      • Reading lists
    • How are Academic Libraries Using Social Bookmarking?
  • Social Bookmarks in Subject Guides
  • Social Bookmarks in Subject Guides
  • Social Bookmarks in Subject Guides
  • “ Using a account along with FeedDigest has made it much easier for our librarians to automatically keep a web site up to date.” Nicole Hennig Web Manager MIT Libraries
  • Social Bookmarking Communities
  • Social Bookmarking Communities
  • Social Bookmarking for Class Reading Lists
  • Social Bookmarking for Class Reading Lists
  • Social Bookmarking for Staff Resources
  • “ It is a catch-all space for stuff I find interesting and want to share in a no-hassle way. Much better than emailing everyone every time I find something nifty.” Lisa Sepa Technical Services Librarian Maui Community College Library
  • Social Bookmarks as Recommended Resources
  • Social Bookmarking for Keeping Current
  • Social Bookmarking for Event Tracking
  • Social Bookmarking for Event Tracking
  • Media Sharing
    • Organize and share photo & video collections online
    • Easy Upload
    • Great tools for:
      • Training
      • Marketing & Promotion
      • Teaching
      • Digital collections management
      • Online exhibits
      • Tours
    • How are Academic Libraries Using Media Sharing?
  • Media Sharing for Historical Collections
  • Media Sharing for Spotlighting Library Staff
  • Media Sharing for Library Tours
  • “ YouTube has really helped us market ourselves to the campus community. Some people say, "YouTube, really?" but the undergrads get it.” Nick Baker Reference and Web Services Librarian Williams College Libraries
  • Media Sharing for Research Recommendations
  • Media Sharing for Instruction
  • Media Sharing for Instruction
  • Media Sharing for Promotion
  • Media Sharing for Promotion
  • Social Networks
    • Online social hubs
    • “ Third Places”
    • Environments to find like-minded people
    • Great tools for:
      • Portals
      • Networking
      • Marketing
      • Outreach
      • Branding
    • How are Academic Libraries Using Social Networking?
  • Social Networks as Library Portals
  • “ MySpace has been an a great avenue for connecting with other libraries around the country and world and for sharing marketing ideas.” Meg Burger Learning Commons Coordinator University Library University of Illinois at Urbana-Champaign
  • Social Networks for Promotion
  • Social Networks as Extensions of the Library Website
  • Social Networks for Outreach
  • Social Networks for Catalog Search
  • Social Networks for Database Search
  • Social Networks for Professional Networking
  • Social Networks for Keeping Up
  • Blogs
    • Online journals or websites
    • Articles posted in chronological order
    • No HTML necessary
    • Great tools for:
      • Breaking news
      • Staff communication
      • Subject resources
      • Course materials
      • Media reviews
      • Publishing
    • How are Academic Libraries Using Blogs?
  • Blogs as Library News Vehicles
  • “ The KSL News Blog generates comments with surprising swiftness–from our campus, and beyond, we are reaching people in different ways.” Karen Oye, M.L.S. Head of Customer Services Kelvin Smith Library Case Western Reserve University
  • Blogs as Subject Resources
  • Blogs to Support Library Instruction
  • Blogs for Staff Communication
  • Blogs for Accessibility
  • "My blog and my Facebook profile allow me to communicate in new ways with our students and faculty and in ways that they themselves communicate" Jeff Trzeciak University Librarian McMaster University
  • IM
    • Real-time online text chat
    • No technical skills required
    • Great tools for:
      • Virtual reference
      • Staff communication
      • Remote meetings
      • Collaboration
    • How are Academic Libraries Using IM?
  • IM for Virtual Reference
  • IM + Voice for Virtual Reference
  • “ In providing services via Skype we're continuing to expand the range of access options available to our users, many of whom already rely on the web calling client for much of their communication.” Char Booth Reference & Instruction Librarian Ohio University Libraries
  • IM + Text for Virtual Reference
  • "Since expanding the AskAULibrary service from AIM to all major IM providers through Meebo, our statistics have doubled." Melissa Becher Coordinator of AskAULibrary American University Library
  • Microblogging
    • Online text communication tool
    • Short messages of up to 140 characters
    • Great tools for:
      • Event announcements
      • News updates
      • Making Web resource recommendations
      • Promotion
    • How are Academic Libraries Using Microblogging?
  • Microblogging and Promotion
  • Microblogging and Promotion
  • Microblogging as a Library Portal
  • Second Life
    • Virtual World
    • 3-D MMORPG
    • Created by inhabitants
    • Great tool for:
      • Remote education
      • Training
      • Virtual events
      • Conferencing
      • Marketing & Promotion
    • How are Academic Libraries Using Second Life?
  • Second Life for Subject Guides
  • Second Life for Virtual Reference
  • Second Life for Education
  • “ We noticed that students find the most pleasure – and thus motivation to learn - by being challenged with constructionist activities in Second Life. They have a blast building our campus and running events on it.” Jeremy Kemp Assistant Director for Second Life Campus San Jose State University SLIS
  • Second Life for Database Searching
  • Second Life for Exhibits
  • Second Life for Conferences
  • Answers Communities
    • Social Q&A
    • Wisdom of Crowds
    • Great tools for:
      • Virtual Reference
      • Outreach
      • Promotion
    • How are Academic Libraries Using Answers Communities?
  • Answers as Promotion
  • Subject Guides Tools
    • Social Tools to create interactive subject guides
    • Multimedia & Multiformat
    • Great tools for:
      • Subject guides
      • Pathfinders
      • How-to guides
    • How are Academic Libraries Using Subject Guides?
  • Subject Guides as Research Guides
  • Subject Guides as Research Guides
  • "The best thing about LibGuides @ BC may be how liberating it's been for librarians, carrying many into the world of Library 2.0 not kicking and screaming but excited and energized by the opportunity at last to shape and manage their online presence and interaction with students." Ken Liss Librarian Boston College University Libraries
  • Subject Guides as Reading Lists
  • Social Software in Academic Libraries
    • Enhance library services
    • Outreach
    • Marketing & Promotion
    • Training
    • Instruction
    • Asset management
    • Staying Current
    • Communication
    • Collaboration
    • Networking
    • Community Building
    • “ Going where the users are”
  • Social Software DIY Tips
    • Jump right in
    • Start to learn what's possible with these tools
    • Learning for personal use will lead to ideas for professional applications.
    • Set up some social software accounts, most of them are free!
  • Additional Resources
    • Library Emerging Tech Labs
      • Massachusetts Institute of Technology (MIT) — MIT Libraries’ Betas
      • University of Michigan — MLibrary Labs
      • University of Minnesota — Digital Library Development Lab
      • University of Pennsylvania — PennLabs
      • University of Virginia — Library Lab
      • Vanderbilt University — Test Pilot
  • Ellyssa Kroski [email_address] Blogs: InfoTangle iLibrarian http://