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Social Networking & Libraries: Best Practices & Challenges

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    Notes on slide 1

    Creating engaging experiences for patrons

    National University of Singapore Librarieshttp://friendfeed.com/nuslibraries/services

    Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.

    Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.

    LOC has a number of social media initiatives going on, and they have been successfully integrating their efforts, incorporating their blog into their main website, embedding Twitter feeds, linking to podcasts also available in itunes, and more. Here’s their main site.They link to their blog and podcasts prominantly in the main navigation on the left

    Their blog is integrated into the rest of their website for a seamless experience for the user.You can see on the left they’re feeding in their tweets-many libraries are effectively using twitter to communicate about library hourse, etc. It’s even more effective to bring that channel back into the library website, and many today are doing this.

    On iTunes

    Melbourne AustraliaOn their main page they link to all of their social media profiles and websites including a library 2.0 resources site, a taste of Web 2.0 self-guided online course and…They have a couple wikis which they maintain providing local information to their patrons – one on brushfire affected communities and one on the local area of north Melbourne

    Here’s the Brushfire communitieswiki providing news about local affected areas

    Blog integrated into website,News sliderRSS everywhereLibrary photos pulled in from flickr

    Link to all of their social profiles

    Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.

    The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.

    The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.

    Schedule tweets, have multiple accounts and multiple users for businesse

    Schedule tweets, have multiple accounts and multiple users for businesse

    Schedule tweets, have multiple accounts and multiple users for businesse

    2 Favorites

    Social Networking & Libraries: Best Practices & Challenges - Presentation Transcript

    1. Social Networking & Libraries
      Best Practices & Challenges
      EllyssaKroski
      http://www.ellyssakroski.com
    2. Agenda
      What is Social Networking?
      Why Should We Care?
      How are Libraries Using Social Networking?
      Challenges & Pitfalls
      Best Practices
    3. What is Social Networking?
      Social software that enables libraries to interact with and build community with their patrons.
      A new way to provide information & offer services to library patrons “where they live”.
      Another access point to the library & its website.
    4. Why Social Networking?
      Facebook has more than 300 million active users
      Hundreds of millions of videos are viewed every day on YouTube
      Twitter has over 3.5 million users
      There are over 133 million blogs
      Wikipedia has over 10 million articles written in over 200 languages
      Facebook has more than 700 million photos uploaded to the site each month
      Americans spend an average of 14 hours per week on the Web
    5. How are Libraries Using Social Networking?
      Social Networking Communities
      Blogs
      Microblogs
      Lifestreams
      Media Sharing
      Interactive Subject Guides
      Incorporating Social Features into Library Websites & Catalogs
    6. Goals of Social Networking?
      Build Community
      Promote Library Services
      Promote Library Holdings
      Promote Library Events
      Provide Recommended Resources
      Communicate with Patrons
      Gather & Track Valuable Feedback
    7. Challenges & Pitfalls
    8. The Barren Profile
    13. The Busy
    20. The Unidentified???
    24. The un“Friend”ly
    27. The Forgotten
    30. The “wish they’d forgotten”
    33. 9 Tweets over 6 days about the same topic
    34. 6 posts in one day, nothing for 6 days.
    35. Best Practices
    36. Creating engaging experiences on Social Networks
    37. Library Events
    38. Integrated Blog
    39. Ask-A-Librarian
    40. Catalog & Database Apps
    41. Blogs for Providing News & Resources
    42. News Vehicles
    43. Subject Resources
    44. Reader’s Advisory
    45. Patron Conversations
    46. Reading Programs
    47. Book Clubs
    48. Communicating with Patronson Twitter
    49. Library News
    50. Promotion
    51. Updates
      Twitter
    52. Library Blog
    53. New Acquisitions
    54. Library Photos
    55. Aggregating Content with Lifestreams
    56. National University of Singapore Libraries
    57. The Libraries of UT HSC SA
    58. NE Library Commission
    59. Creating Media Resources
    60. Special Collections
    61. Oral Histories & Interviews
    62. Library Events
    63. Library Events
    64. Library Tours
    65. Research Recommendations
    66. Instruction
    67. Creating interactive guides to research
    68. Boston College University Libraries
    69. Dalhousie University Libraries
    70. Allegheny College Library
    71. University of Michigan Library
    72. Incorporating Social Networking in the Website
    73. Library of Congress
    76. Yarra Plenty Regional Library
    78. Topeka & Shawnee County Public Library
    81. TSCPLIM in the Catalog
    82. Nashville Public Library
    83. Social Networking in the Catalog
    84. Darien Library
    85. Yale University Library
    86. Ann Arbor District Library
    87. Hennepin County Library
    88. WorldCat
    89. Best Practices - Planning
      Develop a social media policy
      Provide training
      Start with a Need
      Know Your Users
      What are other Libraries doing?
      Develop a strategy
      Determine Success Metrics
      Allocate time & resources appropriately
    90. Best Practices - Implementation
      Integrate with library website
      Cross-platform promotion
      Consistent logo/signage everywhere
      Adopt tools to duplicate content
      Adopt tools to organize info consumption
      Keep content updated
      Engage with your community
      Widgets & Mobile versions
      Market it!
    91. Ping.fm
    92. TweetDeck
    93. Widgetbox
    94. Mofuse
    95. Winksite
    96. Best Practices- Facebook
      Register Library Name
      FBML
      Social RSS
      Integrate blog & Facebook
      Integrate Ask a Librarian
      Catalog Search Applications
      Create & List Events
      Post interesting content
    97. Facebook - FBML
    98. Facebook - Social RSS
    99. Best Practices- Twitter
      Co-Tweet to Schedule Tweets
      Know Your Lingo
      Re-Tweet - @
      Hash tags - #
      TwitterFeed to Feed in Blog Posts, New Acquisitions and more.
    100. Twitter - Co-Tweet
    101. Twitter - TwitterFeed
    102. Best Practices - Media Sharing
      A Library Profile is a Must!
      Put content on iTunes as well as YouTube
    103. Best Practices – Subject Guides
      Librarian Photos
      IM client
      Custom Search Engines
      Organize content with tabs
      Include interactive content!
    104. Pitfalls
      Using tech for tech’s sake
      Spamming the News Feed
      Marketing Crap
      Inane tweets (eating a sandwich)
      Outdated info
      Library info not visible
      No dialogue
      Not friending
    105. Assessment
      Blogs
      Analytics software
      News reader subscribers
      Comments & email feedback
      Technorati & Google Blog Search discussions
      Delicious bookmarks
      Facebook
      Friends
      Comments & email feedback
      ‘Ask a Librarian’ reference stats increase
      Twitter
      Followers
      Retweets & @Replies
      TwitterSearch discussions
      TwitterCounter, TweetStats
      Flickr/YouTube Stats
      LibGuides Stats
    106. SiteMeter Stats
    107. Google Reader Subscribers
    108. Delicious Stats
    109. TwitterCounter Stats
    110. TweetStats
    111. Flickr Stats
    112. YouTube Stats
    113. LibGuides Stats
    114. Questions?
      EllyssaKroski
      ellyssakroski@yahoo.com
      http://www.ellyssakroski.com
      http://oedb.org/blogs/ilibrarian

    + Ellyssa KroskiEllyssa Kroski, 4 weeks ago

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