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Social Networking & Libraries: Best Practices & Challenges

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Given at the Suffolk County Library Association on 10/27/09.

Given at the Suffolk County Library Association on 10/27/09.

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  • Creating engaging experiences for patrons
  • National University of Singapore Librarieshttp://friendfeed.com/nuslibraries/services
  • Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
  • Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
  • LOC has a number of social media initiatives going on, and they have been successfully integrating their efforts, incorporating their blog into their main website, embedding Twitter feeds, linking to podcasts also available in itunes, and more. Here’s their main site.They link to their blog and podcasts prominantly in the main navigation on the left
  • Their blog is integrated into the rest of their website for a seamless experience for the user.You can see on the left they’re feeding in their tweets-many libraries are effectively using twitter to communicate about library hourse, etc. It’s even more effective to bring that channel back into the library website, and many today are doing this.
  • On iTunes
  • Melbourne AustraliaOn their main page they link to all of their social media profiles and websites including a library 2.0 resources site, a taste of Web 2.0 self-guided online course and…They have a couple wikis which they maintain providing local information to their patrons – one on brushfire affected communities and one on the local area of north Melbourne
  • Here’s the Brushfire communitieswiki providing news about local affected areas
  • Blog integrated into website,News sliderRSS everywhereLibrary photos pulled in from flickr
  • Link to all of their social profiles
  • Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
  • The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.
  • The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.
  • Schedule tweets, have multiple accounts and multiple users for businesse
  • Schedule tweets, have multiple accounts and multiple users for businesse
  • Schedule tweets, have multiple accounts and multiple users for businesse
  • Transcript

    • 1. Social Networking & Libraries
      Best Practices & Challenges
      EllyssaKroski
      http://www.ellyssakroski.com
    • 2. Agenda
      What is Social Networking?
      Why Should We Care?
      How are Libraries Using Social Networking?
      Challenges & Pitfalls
      Best Practices
    • 3. What is Social Networking?
      Social software that enables libraries to interact with and build community with their patrons.
      A new way to provide information & offer services to library patrons “where they live”.
      Another access point to the library & its website.
    • 4. Why Social Networking?
      Facebook has more than 300 million active users
      Hundreds of millions of videos are viewed every day on YouTube
      Twitter has over 3.5 million users
      There are over 133 million blogs
      Wikipedia has over 10 million articles written in over 200 languages
      Facebook has more than 700 million photos uploaded to the site each month
      Americans spend an average of 14 hours per week on the Web
    • 5. How are Libraries Using Social Networking?
      Social Networking Communities
      Blogs
      Microblogs
      Lifestreams
      Media Sharing
      Interactive Subject Guides
      Incorporating Social Features into Library Websites & Catalogs
    • 6. Goals of Social Networking?
      Build Community
      Promote Library Services
      Promote Library Holdings
      Promote Library Events
      Provide Recommended Resources
      Communicate with Patrons
      Gather & Track Valuable Feedback
    • 7. Challenges & Pitfalls
    • 8. The Barren Profile
    • 9.
    • 10.
    • 11.
    • 12.
    • 13. The Busy
    • 14.
    • 15.
    • 16.
    • 17.
    • 18.
    • 19.
    • 20. The Unidentified???
    • 21.
    • 22.
    • 23.
    • 24. The un“Friend”ly
    • 25.
    • 26.
    • 27. The Forgotten
    • 28.
    • 29.
    • 30. The “wish they’d forgotten”
    • 31.
    • 32.
    • 33. 9 Tweets over 6 days about the same topic
    • 34. 6 posts in one day, nothing for 6 days.
    • 35. Best Practices
    • 36. Creating engaging experiences on Social Networks
    • 37. Library Events
    • 38. Integrated Blog
    • 39. Ask-A-Librarian
    • 40. Catalog & Database Apps
    • 41. Blogs for Providing News & Resources
    • 42. News Vehicles
    • 43. Subject Resources
    • 44. Reader’s Advisory
    • 45. Patron Conversations
    • 46. Reading Programs
    • 47. Book Clubs
    • 48. Communicating with Patronson Twitter
    • 49. Library News
    • 50. Promotion
    • 51. Updates
      Twitter
    • 52. Library Blog
    • 53. New Acquisitions
    • 54. Library Photos
    • 55. Aggregating Content with Lifestreams
    • 56. National University of Singapore Libraries
    • 57. The Libraries of UT HSC SA
    • 58. NE Library Commission
    • 59. Creating Media Resources
    • 60. Special Collections
    • 61. Oral Histories & Interviews
    • 62. Library Events
    • 63. Library Events
    • 64. Library Tours
    • 65. Research Recommendations
    • 66. Instruction
    • 67. Creating interactive guides to research
    • 68. Boston College University Libraries
    • 69. Dalhousie University Libraries
    • 70. Allegheny College Library
    • 71. University of Michigan Library
    • 72. Incorporating Social Networking in the Website
    • 73. Library of Congress
    • 74.
    • 75.
    • 76. Yarra Plenty Regional Library
    • 77.
    • 78. Topeka & Shawnee County Public Library
    • 79.
    • 80.
    • 81. TSCPLIM in the Catalog
    • 82. Nashville Public Library
    • 83. Social Networking in the Catalog
    • 84. Darien Library
    • 85. Yale University Library
    • 86. Ann Arbor District Library
    • 87. Hennepin County Library
    • 88. WorldCat
    • 89. Best Practices - Planning
      Develop a social media policy
      Provide training
      Start with a Need
      Know Your Users
      What are other Libraries doing?
      Develop a strategy
      Determine Success Metrics
      Allocate time & resources appropriately
    • 90. Best Practices - Implementation
      Integrate with library website
      Cross-platform promotion
      Consistent logo/signage everywhere
      Adopt tools to duplicate content
      Adopt tools to organize info consumption
      Keep content updated
      Engage with your community
      Widgets & Mobile versions
      Market it!
    • 91. Ping.fm
    • 92. TweetDeck
    • 93. Widgetbox
    • 94. Mofuse
    • 95. Winksite
    • 96. Best Practices- Facebook
      Register Library Name
      FBML
      Social RSS
      Integrate blog & Facebook
      Integrate Ask a Librarian
      Catalog Search Applications
      Create & List Events
      Post interesting content
    • 97. Facebook - FBML
    • 98. Facebook - Social RSS
    • 99. Best Practices- Twitter
      Co-Tweet to Schedule Tweets
      Know Your Lingo
      Re-Tweet - @
      Hash tags - #
      TwitterFeed to Feed in Blog Posts, New Acquisitions and more.
    • 100. Twitter - Co-Tweet
    • 101. Twitter - TwitterFeed
    • 102. Best Practices - Media Sharing
      A Library Profile is a Must!
      Put content on iTunes as well as YouTube
    • 103. Best Practices – Subject Guides
      Librarian Photos
      IM client
      Custom Search Engines
      Organize content with tabs
      Include interactive content!
    • 104. Pitfalls
      Using tech for tech’s sake
      Spamming the News Feed
      Marketing Crap
      Inane tweets (eating a sandwich)
      Outdated info
      Library info not visible
      No dialogue
      Not friending
    • 105. Assessment
      Blogs
      Analytics software
      News reader subscribers
      Comments & email feedback
      Technorati & Google Blog Search discussions
      Delicious bookmarks
      Facebook
      Friends
      Comments & email feedback
      ‘Ask a Librarian’ reference stats increase
      Twitter
      Followers
      Retweets & @Replies
      TwitterSearch discussions
      TwitterCounter, TweetStats
      Flickr/YouTube Stats
      LibGuides Stats
    • 106. SiteMeter Stats
    • 107. Google Reader Subscribers
    • 108. Delicious Stats
    • 109. TwitterCounter Stats
    • 110. TweetStats
    • 111. Flickr Stats
    • 112. YouTube Stats
    • 113. LibGuides Stats
    • 114. Questions?
      EllyssaKroski
      ellyssakroski@yahoo.com
      http://www.ellyssakroski.com
      http://oedb.org/blogs/ilibrarian

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