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Social Networking & Libraries: Best Practices & Challenges
 

Social Networking & Libraries: Best Practices & Challenges

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Given at the Suffolk County Library Association on 10/27/09.

Given at the Suffolk County Library Association on 10/27/09.

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  • Creating engaging experiences for patrons
  • National University of Singapore Librarieshttp://friendfeed.com/nuslibraries/services
  • Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
  • Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
  • LOC has a number of social media initiatives going on, and they have been successfully integrating their efforts, incorporating their blog into their main website, embedding Twitter feeds, linking to podcasts also available in itunes, and more. Here’s their main site.They link to their blog and podcasts prominantly in the main navigation on the left
  • Their blog is integrated into the rest of their website for a seamless experience for the user.You can see on the left they’re feeding in their tweets-many libraries are effectively using twitter to communicate about library hourse, etc. It’s even more effective to bring that channel back into the library website, and many today are doing this.
  • On iTunes
  • Melbourne AustraliaOn their main page they link to all of their social media profiles and websites including a library 2.0 resources site, a taste of Web 2.0 self-guided online course and…They have a couple wikis which they maintain providing local information to their patrons – one on brushfire affected communities and one on the local area of north Melbourne
  • Here’s the Brushfire communitieswiki providing news about local affected areas
  • Blog integrated into website,News sliderRSS everywhereLibrary photos pulled in from flickr
  • Link to all of their social profiles
  • Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
  • The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.
  • The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.
  • Schedule tweets, have multiple accounts and multiple users for businesse
  • Schedule tweets, have multiple accounts and multiple users for businesse
  • Schedule tweets, have multiple accounts and multiple users for businesse

Social Networking & Libraries: Best Practices & Challenges Social Networking & Libraries: Best Practices & Challenges Presentation Transcript

  • Social Networking & Libraries
    Best Practices & Challenges
    EllyssaKroski
    http://www.ellyssakroski.com
  • Agenda
    What is Social Networking?
    Why Should We Care?
    How are Libraries Using Social Networking?
    Challenges & Pitfalls
    Best Practices
  • What is Social Networking?
    Social software that enables libraries to interact with and build community with their patrons.
    A new way to provide information & offer services to library patrons “where they live”.
    Another access point to the library & its website.
  • Why Social Networking?
    Facebook has more than 300 million active users
    Hundreds of millions of videos are viewed every day on YouTube
    Twitter has over 3.5 million users
    There are over 133 million blogs
    Wikipedia has over 10 million articles written in over 200 languages
    Facebook has more than 700 million photos uploaded to the site each month
    Americans spend an average of 14 hours per week on the Web
  • How are Libraries Using Social Networking?
    Social Networking Communities
    Blogs
    Microblogs
    Lifestreams
    Media Sharing
    Interactive Subject Guides
    Incorporating Social Features into Library Websites & Catalogs
  • Goals of Social Networking?
    Build Community
    Promote Library Services
    Promote Library Holdings
    Promote Library Events
    Provide Recommended Resources
    Communicate with Patrons
    Gather & Track Valuable Feedback
  • Challenges & Pitfalls
  • The Barren Profile
  • The Busy
  • The Unidentified???
  • The un“Friend”ly
  • The Forgotten
  • The “wish they’d forgotten”
  • 9 Tweets over 6 days about the same topic
  • 6 posts in one day, nothing for 6 days.
  • Best Practices
  • Creating engaging experiences on Social Networks
  • Library Events
  • Integrated Blog
  • Ask-A-Librarian
  • Catalog & Database Apps
  • Blogs for Providing News & Resources
  • News Vehicles
  • Subject Resources
  • Reader’s Advisory
  • Patron Conversations
  • Reading Programs
  • Book Clubs
  • Communicating with Patronson Twitter
  • Library News
  • Promotion
  • Updates
    Twitter
  • Library Blog
  • New Acquisitions
  • Library Photos
  • Aggregating Content with Lifestreams
  • National University of Singapore Libraries
  • The Libraries of UT HSC SA
  • NE Library Commission
  • Creating Media Resources
  • Special Collections
  • Oral Histories & Interviews
  • Library Events
  • Library Events
  • Library Tours
  • Research Recommendations
  • Instruction
  • Creating interactive guides to research
  • Boston College University Libraries
  • Dalhousie University Libraries
  • Allegheny College Library
  • University of Michigan Library
  • Incorporating Social Networking in the Website
  • Library of Congress
  • Yarra Plenty Regional Library
  • Topeka & Shawnee County Public Library
  • TSCPLIM in the Catalog
  • Nashville Public Library
  • Social Networking in the Catalog
  • Darien Library
  • Yale University Library
  • Ann Arbor District Library
  • Hennepin County Library
  • WorldCat
  • Best Practices - Planning
    Develop a social media policy
    Provide training
    Start with a Need
    Know Your Users
    What are other Libraries doing?
    Develop a strategy
    Determine Success Metrics
    Allocate time & resources appropriately
  • Best Practices - Implementation
    Integrate with library website
    Cross-platform promotion
    Consistent logo/signage everywhere
    Adopt tools to duplicate content
    Adopt tools to organize info consumption
    Keep content updated
    Engage with your community
    Widgets & Mobile versions
    Market it!
  • Ping.fm
  • TweetDeck
  • Widgetbox
  • Mofuse
  • Winksite
  • Best Practices- Facebook
    Register Library Name
    FBML
    Social RSS
    Integrate blog & Facebook
    Integrate Ask a Librarian
    Catalog Search Applications
    Create & List Events
    Post interesting content
  • Facebook - FBML
  • Facebook - Social RSS
  • Best Practices- Twitter
    Co-Tweet to Schedule Tweets
    Know Your Lingo
    Re-Tweet - @
    Hash tags - #
    TwitterFeed to Feed in Blog Posts, New Acquisitions and more.
  • Twitter - Co-Tweet
  • Twitter - TwitterFeed
  • Best Practices - Media Sharing
    A Library Profile is a Must!
    Put content on iTunes as well as YouTube
  • Best Practices – Subject Guides
    Librarian Photos
    IM client
    Custom Search Engines
    Organize content with tabs
    Include interactive content!
  • Pitfalls
    Using tech for tech’s sake
    Spamming the News Feed
    Marketing Crap
    Inane tweets (eating a sandwich)
    Outdated info
    Library info not visible
    No dialogue
    Not friending
  • Assessment
    Blogs
    Analytics software
    News reader subscribers
    Comments & email feedback
    Technorati & Google Blog Search discussions
    Delicious bookmarks
    Facebook
    Friends
    Comments & email feedback
    ‘Ask a Librarian’ reference stats increase
    Twitter
    Followers
    Retweets & @Replies
    TwitterSearch discussions
    TwitterCounter, TweetStats
    Flickr/YouTube Stats
    LibGuides Stats
  • SiteMeter Stats
  • Google Reader Subscribers
  • Delicious Stats
  • TwitterCounter Stats
  • TweetStats
  • Flickr Stats
  • YouTube Stats
  • LibGuides Stats
  • Questions?
    EllyssaKroski
    ellyssakroski@yahoo.com
    http://www.ellyssakroski.com
    http://oedb.org/blogs/ilibrarian