Social Networking & Libraries Best Practices & Challenges EllyssaKroski http://www.ellyssakroski.com
Agenda What is Social Networking? Why Should We Care? How are Libraries Using Social Networking? Challenges & Pitfalls Best Practices
What is Social Networking? Social software that enables libraries to interact with and build community with their patrons. A new way to provide information & offer services to library patrons “where they live”. Another access point to the library & its website.
Why Social Networking? Facebook has more than 300 million active users Hundreds of millions of videos are viewed every day on YouTube Twitter has over 3.5 million users There are over 133 million blogs Wikipedia has over 10 million articles written in over 200 languages Facebook has more than 700 million photos uploaded to the site each month Americans spend an average of 14 hours per week on the Web
How are Libraries Using Social Networking? Social Networking Communities Blogs Microblogs Lifestreams Media Sharing Interactive Subject Guides Incorporating Social Features into Library Websites & Catalogs
Goals of Social Networking? Build Community Promote Library Services Promote Library Holdings Promote Library Events Provide Recommended Resources Communicate with Patrons Gather & Track Valuable Feedback
Best Practices - Planning Develop a social media policy Provide training Start with a Need Know Your Users What are other Libraries doing? Develop a strategy Determine Success Metrics Allocate time & resources appropriately
Best Practices - Implementation Integrate with library website Cross-platform promotion Consistent logo/signage everywhere Adopt tools to duplicate content Adopt tools to organize info consumption Keep content updated Engage with your community Widgets & Mobile versions Market it!