Online Community & Libraries

Ellyssa Kroski
Brooklyn Public Library
January 12, 2009
http://www.slideshare.net/ellyssa

What is Social Software & Online Community?
Why Should We Care?
What Are Some Elements of Community Sites?
What Are the Major Social Software Tools which Build Community?
How Are Libraries Using These Applications?

New Web 2.0 tools which are:
Social
Participatory
Collaborative
Easy to Use
Community Environments

Social Software Tools enable people to:
Create
Contribute
Connect
Converse
Vote
Share

Web-based communities which are:
Social
Virtual Gathering places
Tools for communication and information exchange
Third Places

Mainstream Adoption
85% of college students have a Facebook account
Americans spend an average of 14 hours per week on the Web
US viewers watched 11 billion online videos in April 2008
62% of young adult internet users have uploaded photos to the internet
54% of college students read blogs
Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old

Exploding Growth
MySpace has over 200 million users
Facebook has over 140 million users half of which sign in daily
Over 133 million blogs
Wikipedia has over 10 million articles written in over 200 languages
People view over 4 billion videos monthly on YouTube
Facebook has more than 700 million photos uploaded to the site each month

User Profiles
Tagging
User Comments
User Reviews & Ratings
Wish Lists
Friends Lists
Top Lists
Social Bookmarking

Heart of the community website
Provide users with an online identity
Point of origin from which user can navigate site
Reference point for users to find & connect with one another
Place for personalized content such as:
Saved titles
User-created content
Friends
Recommendations
Wish lists
Ratings and reviews
Personal RSS feeds
Reputation information

A way for users to attach meaningful keywords to content
Allows users to catalog and categorize digital resources
A tag cloud is a display of the most frequently used tags
It is a discovery tool as well as an alternate form of navigation
Offers libraries insight about how their users organize information

A way to interact with digital content directly
Enable users to engage in and ignite conversations on the Web
Comments on blog posts, videos, photos, news stories, and other users
Comments within the OPAC lets users provide brief commentary on library materials
Comments on library websites encourages users to provide feedback, ask questions, and launch discussions

A way for users to rank media or information as well as on and offline products
Everything from news articles and recipes to electronic equipment
Enables users to write in-depth reviews of products, services, and media online
Empowers users, gives sense of value
Enables website to provide users with a valuable collection of content by leveraging community itself (Amazon.com)

Items saved by a user
Social aspects come with user’s ability to share lists with others
On library websites patrons could save library resources of all formats including books, websites, subject guides, and videos

User's personalized set of connections within the community at large
Flickr allows distinction between family, friends, and contacts
My Space assigns Tom as first friend, libraries could assign librarians
Within a library website environment would allow patrons to connect with other patrons who possess similar interests, share their wish lists, make user recommendations, and further build community

Displays what is currently the most highly favored by the community
Glimpse into the Zeitgeist
Top Read, Most Emailed, Most Commented, Top Authors, Top Reviewers, Most Popular
Library top lists could include most popular books, top authors, top websites, top raters and reviewers, and most popular tags

Allows users to bookmark websites
Favorites become portable, as well as public and social
Users can browse others’ favorites to discover new resources
In a library community users could save website resources as well as items from within the library’s catalog

Social Networking Subject Guides Social Cataloging Micro blogging Blogs Social Book- marking Media Sharing Wikis Social Software

Easy Web publishing
No HTML required
Collaborative online spaces
Revision Control
Great tools for:
Team projects
Knowledge bases
Remote collaboration
FAQs
Course instruction
Encyclopedias
Intranets

How are Libraries Using Wikis?

Companion Wiki
http://libraries.pbwiki.com

An online space to save “favorites” or bookmarks
Discovery tools
Categorization by tags
Portable & searchable
Great tools for:
Resource collections
Subject guides
Reading lists

How are Libraries Using Social Bookmarking?

Delicious
http://delicious.com

Organize and share photo & video collections online
Easy Upload
Great tools for:
Training
Marketing & Promotion
Teaching
Digital collections management
Online exhibits
Tours

How are Libraries Using Media Sharing?

Flickr
http://flickr.com
YouTube
http://www.youtube.com

Online social hubs
“ Third Places”
Environments to find like-minded people
Great tools for:
Portals
Networking
Marketing
Outreach
Branding

How are Libraries Using Social Networking?

Facebook
http://www.facebook.com

Online journals or websites
Articles posted in chronological order
No HTML necessary
Great tools for:
Breaking news
Staff communication
Subject resources
Course materials
Media reviews
Publishing

How are Libraries Using Blogs?

iLibrarian
http://oedb.org/blogs/ilibrarian

Online text communication tool
Short messages of up to 140 characters
Great tools for:
Event announcements
News updates
Making Web resource recommendations
Promotion

How are Libraries Using Microblogging?

Twitter

Twitter
http://twitter.com

Social catalogs of book, DVD, CD, and game collections.
Media Reviews, ratings, tagging, friends
Great tools for:
Cataloging book collections
Enabling patron participation
Book recommendations
Marketing

LibraryThing
http://www.librarything.com

Social Tools to create interactive subject guides
Multimedia & Multiformat
Great tools for:
Subject guides
Pathfinders
How-to guides

How are Libraries Using Subject Guides?

Squidoo
http://www.squidoo.com/seahorsekeeping

Enhance library services
Outreach
Marketing & Promotion
Training
Instruction
Asset management
Staying Current
Communication
Collaboration
Networking
Community Building
“ Going where the users are”

Jump right in
Start to learn what's possible with these tools
Learning for personal use will lead to ideas for professional applications.
Set up some social software accounts, most of them are free!

Library Emerging Tech Labs
Massachusetts Institute of Technology (MIT) — http://libraries.mit.edu/help/betas
University of Michigan — http://www.lib.umich.edu/labs
University of Minnesota — https://wiki.lib.umn.edu/IT/DigitalLibraryDevelopmentLab
University of Pennsylvania — http://labs.library.upenn.edu
University of Virginia — http://lab.lib.virginia.edu/index.html
Vanderbilt University — http://testpilot.library.vanderbilt.edu

http://oedb.org	98
http://786s08.learningdoingsharing.com	27
http://llamadavirtual.wordpress.com	12
http://www.ellyssakroski.com	11
http://blogs.uprm.edu	9
http://www.cirip.ro	5
http://www.slideshare.net	4
http://www.marketing-mantra-for-librarians.blogspot.com	3
http://marketing-mantra-for-librarians.blogspot.com	2
http://copyscape.com	2
file://	2
http://wildfire.gigya.com	1
http://feeds.feedburner.com	1
http://lis701spring2010salvatore.pbworks.com	1

Online Community & Libraries

by Ellyssa Kroski on Jan 10, 2009

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