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An Open Letter to Brands on Twitter About Tweeting During Crises
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An Open Letter to Brands on Twitter About Tweeting During Crises

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  • 1. We get it. You want to show us that you are human, that you care, that you are about more than just you.
  • 2. ((and Twitter can be a great and appropriate place to do these things)
  • 3. so you tell us you areand thatandand make sure we know that etc. etc. etc.
  • 4. Perhaps you are worried that if you don’t tweet about a given crisis, Your followers will think you are callous or on the “side” of the terrorists or the explosion or the sinkhole.
  • 5. We won’t. We won’t notice you at all if you don’t tweet about the crisis or don’t tweet* during the crisis*unless tweeted to
  • 6. and occasionally, even for a brand, it is okay not to be noticed, even just and fitting not to be noticed*.*C’mon, I’m only talking a few hours here.
  • 7. So, please, unless you have usefulinformation to impart to yourfollowers about or during a crisis--
  • 8. telling us that you arethinking and praying-- (you can use the time you spend going respectfully silent on Twitter--so others can disseminate important information uninterrupted by tweets that ultimately come off as commercials-- to think and pray)
  • 9. and that silence willshow us that you are human, , that you care, that you are about more than just you.