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What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
What can content strategists learn from historical fighting manuals?
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What can content strategists learn from historical fighting manuals?

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A draft lightning talk on content strategy.

A draft lightning talk on content strategy.

Published in: Technology
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  • 1. What can content strategists learn fromhistorical fighting manuals?aka How to make your content last for hundreds of years Ellis Pratt @ellispratt Clear and simple information your users will love © Cherryleaf Ltd 2013
  • 2. In 2012, we went to an exhibition Photo: Susan Hayward
  • 3. There were the manuals of Alferi, Rapisardi & othersThese books areused today torecreateRenaissance swordfightingby the School of the Sword & theSussex Sword Academy Image: myarmoury.com
  • 4. It also happens in aikido Some aikikoka still use“Budu Renshu”
  • 5. The purpose of the manualsA memory aid, not as aself-study guideTo maintain consistentstandardsYou still had to practise
  • 6. Who wrote them?Students who were skilledin explainingWith the contentapproved by an expert
  • 7. The audienceFocused on the target (!)audienceFor intermediate andadvanced studentsNot for beginners
  • 8. They were highly structuredBecause there arethousands of techniques
  • 9. How did they optimise the content?They were written afteryears of studyToday, we can usemediums other thanpaper Video:Yoshinkan Aikido
  • 10. How were they maintained?They weren’t really(but did they get out ofdate?) Video: ShimmerXXXX
  • 11. Learning from how the information was written We are Technical Authors after all!
  • 12. The images can be misinterpreted without text to support them
  • 13. The importance of showing movementThey usedarrows &numbered steps
  • 14. 2D images used to explain a 3D worldLess can be moreChanging perspectivecan be very confusing
  • 15. Accurate, authoritative,trustworthy informationWe can forgive theirother weaknesses
  • 16. Did they have a content strategy?
  • 17. Did they have a content strategy?“Content strategy plansfor the creation, deliveryand governance of useful,usable content”Kristina Halverson © Brain Traffic 2010
  • 18. Did they have a content strategy? They knew what the content would do for the readers They knew what theiraudience needed, and why The content was structured, prioritised and organised © Brain Traffic 2010
  • 19. Did they have a content strategy? Technology limited them The content was governed by experts © Brain Traffic 2010
  • 20. Why has the content lasted?It’s well writtenThe authority of the contentThe usefulness of the contentThe information design
  • 21. End

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