Twitter

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    Twitter - Presentation Transcript

    1. Twitter as a business tool
        • What it is and why your business should not get left behind
        • A presentation (of sorts) by Ellis Pratt
    2. Twitter..? What's that?
    3. It's.... a web site a service a piece of software a data feed …rolled into one
    4.  
    5. Twitter is free to use
    6. So how will it help my business?
    7. Introduction
    8. I'm Ellis
    9. I co-own a technical authoring company near London called Cherryleaf
    10. We've no connection with Twitter I'm just a Twitter user
    11. So let me tell you how you can use Twitter in your business
    12. Let's explain what it is
    13. You use it to send messages to people & You use it to receive messages from people
    14. Type your message here
    15. Here are my list of messages received
    16. It's a bit like blogging and it's a bit like text messaging
    17. You're limited to 140 characters You can also send and receive Twitter messages on your mobile - via SMS text messages
    18. You only receive messages from the people you choose to follow
    19. Likewise, people must choose to follow you (i.e. receive your messages)‏
    20. So where's the business use?
    21. Researching People, Trends and Markets
    22. You can follow people you admire, and discover...
    23. ...what they are doing You can follow people you admire, and discover...
    24. ...what they are looking at today You can follow people you admire, and discover...
    25. You can follow people you admire, and discover... ...who they're following
    26. ...to learn about new “stuff” before others do You can follow people...
    27. ...to become an expert in your field You can follow people...
    28. click “follow”
    29. and..
    30. You can get an alert each time someone posts using a particular word or phrase (e.g. track “small business")‏
    31. For example Here are messages where people have used the words “guide” or “manual”
    32. I receive these alerts in GoogleTalk For example Here are messages where people have used the words “guide” or “manual”
    33. They could be useful people for me to contact For example Here are messages where people have used the words “guide” or “manual”
    34. You can use it to source suppliers
    35. There are other sites and software that let you get more out of Twitter
    36. Twist allows you to compare the popularity of words used in Twitter messages....
    37. ...which could be useful for Search Engine Optimisation Twist allows you to compare the popularity of words used in Twitter messages...
    38. Floort.com allows you to carry out surveys and opinion polls
    39. Communicating with people
    40. You can tell people all the things you are doing quickly and easily
    41. You can use desktop applications to send and receive your messages
    42. You can use your mobile phone too
    43. For example Our contractors can receive details of new opportunities on their mobile phone via Twitter generated text messages It's free!
    44. There are even Web sites where you can send audio, video and data files to your Twitter contacts
    45. You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter
    46. You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter My blog… ..gets republished as a Twitter message
    47. You can make your Twitter posts appear in lots of different places
    48. Here is my Twitter feed on the Cherryleaf Web site
    49. It means there's always new content on our site.. ...which visitors (including Google) like Here is my Twitter feed on the Cherryleaf Web site
    50. Here are my Twitter posts on our Web site You can present an image of a busy, active site (and business)‏
    51. Here are my Twitter posts on my Ecademy social network profile You can do the same thing on Facebook
    52. You can send and receive Twitter messages using Skype
    53. Twemes.com can used for reporting on a live event - such as a conference
    54. Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference
    55. & Twemes aggregates them onto a Web page Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference
    56. Twitter could be useful for internal business communication
    57. Telling people where you are As an alternative to email Telling people what you are doing
    58. You can load your messages into your calender, and...
    59. You can load your messages into your calender, and... Archive your messages Review a sequence of events Track your time
    60. Review
    61. That's some of the business related things you can do with Twitter
    62. 1. It's great for research 2. It's a quick and easy way to communicate, even on the move 3. It could be useful for internal communication too
    63. Links www.twitter.com www.twistory.net www.google.com/talk twist.flaptor.com www.twittown.com/twitter4skype
    64. Links www.chrisfinke.com/twitslikeme twiddeo.com twitpic.com www.tweet-r.com www.twhirl.org
    65. Feedback? www.cherryleaf.com [email_address] www.twitter.com/ellispratt

    + Ellis PrattEllis Pratt, 2 years ago

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