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Presentation on Twitter and what it means for businesses

Presentation on Twitter and what it means for businesses

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Transcript

  • 1. Twitter as a business tool
      • What it is and why your business should not get left behind
      • A presentation (of sorts) by Ellis Pratt
  • 2. Twitter..? What's that?
  • 3. It's.... a web site a service a piece of software a data feed …rolled into one
  • 4.  
  • 5. Twitter is free to use
  • 6. So how will it help my business?
  • 7. Introduction
  • 8. I'm Ellis
  • 9. I co-own a technical authoring company near London called Cherryleaf
  • 10. We've no connection with Twitter I'm just a Twitter user
  • 11. So let me tell you how you can use Twitter in your business
  • 12. Let's explain what it is
  • 13. You use it to send messages to people & You use it to receive messages from people
  • 14. Type your message here
  • 15. Here are my list of messages received
  • 16. It's a bit like blogging and it's a bit like text messaging
  • 17. You're limited to 140 characters You can also send and receive Twitter messages on your mobile - via SMS text messages
  • 18. You only receive messages from the people you choose to follow
  • 19. Likewise, people must choose to follow you (i.e. receive your messages)‏
  • 20. So where's the business use?
  • 21. Researching People, Trends and Markets
  • 22. You can follow people you admire, and discover...
  • 23. ...what they are doing You can follow people you admire, and discover...
  • 24. ...what they are looking at today You can follow people you admire, and discover...
  • 25. You can follow people you admire, and discover... ...who they're following
  • 26. ...to learn about new “stuff” before others do You can follow people...
  • 27. ...to become an expert in your field You can follow people...
  • 28. click “follow”
  • 29. and..
  • 30. You can get an alert each time someone posts using a particular word or phrase (e.g. track “small business")‏
  • 31. For example Here are messages where people have used the words “guide” or “manual”
  • 32. I receive these alerts in GoogleTalk For example Here are messages where people have used the words “guide” or “manual”
  • 33. They could be useful people for me to contact For example Here are messages where people have used the words “guide” or “manual”
  • 34. You can use it to source suppliers
  • 35. There are other sites and software that let you get more out of Twitter
  • 36. Twist allows you to compare the popularity of words used in Twitter messages....
  • 37. ...which could be useful for Search Engine Optimisation Twist allows you to compare the popularity of words used in Twitter messages...
  • 38. Floort.com allows you to carry out surveys and opinion polls
  • 39. Communicating with people
  • 40. You can tell people all the things you are doing quickly and easily
  • 41. You can use desktop applications to send and receive your messages
  • 42. You can use your mobile phone too
  • 43. For example Our contractors can receive details of new opportunities on their mobile phone via Twitter generated text messages It's free!
  • 44. There are even Web sites where you can send audio, video and data files to your Twitter contacts
  • 45. You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter
  • 46. You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter My blog… ..gets republished as a Twitter message
  • 47. You can make your Twitter posts appear in lots of different places
  • 48. Here is my Twitter feed on the Cherryleaf Web site
  • 49. It means there's always new content on our site.. ...which visitors (including Google) like Here is my Twitter feed on the Cherryleaf Web site
  • 50. Here are my Twitter posts on our Web site You can present an image of a busy, active site (and business)‏
  • 51. Here are my Twitter posts on my Ecademy social network profile You can do the same thing on Facebook
  • 52. You can send and receive Twitter messages using Skype
  • 53. Twemes.com can used for reporting on a live event - such as a conference
  • 54. Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference
  • 55. & Twemes aggregates them onto a Web page Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference
  • 56. Twitter could be useful for internal business communication
  • 57. Telling people where you are As an alternative to email Telling people what you are doing
  • 58. You can load your messages into your calender, and...
  • 59. You can load your messages into your calender, and... Archive your messages Review a sequence of events Track your time
  • 60. Review
  • 61. That's some of the business related things you can do with Twitter
  • 62. 1. It's great for research 2. It's a quick and easy way to communicate, even on the move 3. It could be useful for internal communication too
  • 63. Links www.twitter.com www.twistory.net www.google.com/talk twist.flaptor.com www.twittown.com/twitter4skype
  • 64. Links www.chrisfinke.com/twitslikeme twiddeo.com twitpic.com www.tweet-r.com www.twhirl.org
  • 65. Feedback? www.cherryleaf.com [email_address] www.twitter.com/ellispratt