Assisting the MillennialUserChallenges and Opportunities in theDecade AheadThursday, 13 June 2013
Your panelChris Despopoulos (CD)Dave Gash (DG)David Farbey (DF)Ellis Pratt (Moderator)Matthew Ellison (ME)Paula Stern (PS)...
The questionsThursday, 13 June 2013
The questions we willpose to the panelWhat do you think will be going on intechnical communication in the next 10years?Wha...
The questions we willpose to the panelWhat do you think will be going on intechnical communication in the next 10years?Wha...
The questions we willpose to the panelWhat do you think will be going on intechnical communication in the next 10years?Wha...
The questions we willpose to the panelWhat do you think will be going on intechnical communication in the next 10years?Wha...
What do you think will be going on intechnical communication in the next 10years? Image:wikipediaThursday, 13 June 2013
Techcomms in the next 10years?Ubiquitous network + service mashups (CD)Changes to what users demand (DG)Distinction betwee...
What are the necessary things fortechcomm going forward?Image:BrettJordanThursday, 13 June 2013
What are the necessarythings for going forward?Embedded doc becomes part of GUI (CD)Video, video, and more video (DG)Virtu...
How will the role of technicalprofessionals change over the nextdecade?Thursday, 13 June 2013
How will the role changeover the next decade?Mapping content to user context (CD)Maximum minimalism (DG)More GUI work (CD ...
Have you had an ‘aha’ moment relatingto the future?Image: Stefan AndrejShamboraThursday, 13 June 2013
An ‘aha’ moment relatingto the future?Product development is informationmanagement (CD)Search technology is critical (ME)T...
What they said at the Adobe Day USAThursday, 13 June 2013
What they said in the USA“How what you are doing is presented isgoing to make a difference”“Globalization is going to be r...
“We must get to know the language of ouraudience in order to stay relevant”“Regardless of our age, background orbeliefs, w...
“Content strategy applies to the enterprise,not just tech pubs”“Things will get blurred and content will getunified. We wi...
"Ten years from now, we may find that the jobtitle ‘Technical Writer’ is no longer used. Wemay have multiple titles to mat...
“Producing bad docs efficiently isnt helpful, -you need to produce the right content, too”“Your tech pubs dept needs least...
More informationadobedayatuaeurope.campaignsandevents.comTwitter: #adobedaywww.cherryleaf.comTwitter: @ellisprattThursday,...
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Adobe Day Europe panel discussion slides: Assisting the millennial user – challenges and opportunities in the decade ahead

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Here are the slides the panel put together for the Adobe Day Europe discussion on "Assisting the millennial user – challenges and opportunities in the decade ahead". We didn't get time to cover all of the topics in the time we had available.

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Adobe Day Europe panel discussion slides: Assisting the millennial user – challenges and opportunities in the decade ahead

  1. 1. Assisting the MillennialUserChallenges and Opportunities in theDecade AheadThursday, 13 June 2013
  2. 2. Your panelChris Despopoulos (CD)Dave Gash (DG)David Farbey (DF)Ellis Pratt (Moderator)Matthew Ellison (ME)Paula Stern (PS)Stefan Gentz (SG)Willam van Weelden (WvW)Thursday, 13 June 2013
  3. 3. The questionsThursday, 13 June 2013
  4. 4. The questions we willpose to the panelWhat do you think will be going on intechnical communication in the next 10years?What are the necessary things for techcommgoing forward?How will the role of technical professionalschange over the next decade?Have you had an ‘aha’ moment relating to thefuture?Thursday, 13 June 2013
  5. 5. The questions we willpose to the panelWhat do you think will be going on intechnical communication in the next 10years?What are the necessary things for techcommgoing forward?How will the role of technical professionalschange over the next decade?Have you had an ‘aha’ moment relating to thefuture?Thursday, 13 June 2013
  6. 6. The questions we willpose to the panelWhat do you think will be going on intechnical communication in the next 10years?What are the necessary things for techcommgoing forward?How will the role of technical professionalschange over the next decade?Have you had an ‘aha’ moment relating to thefuture?Thursday, 13 June 2013
  7. 7. The questions we willpose to the panelWhat do you think will be going on intechnical communication in the next 10years?What are the necessary things for techcommgoing forward?How will the role of technical professionalschange over the next decade?Have you had an ‘aha’ moment relating to thefuture?Thursday, 13 June 2013
  8. 8. What do you think will be going on intechnical communication in the next 10years? Image:wikipediaThursday, 13 June 2013
  9. 9. Techcomms in the next 10years?Ubiquitous network + service mashups (CD)Changes to what users demand (DG)Distinction between Help and knowledge bases willfade (WvW)Further divergence between technicaldocumentation (APIs, etc.) and user assistance(ME)Help will only be for complex tasks (WvW)Social Media and video (PS)Thursday, 13 June 2013
  10. 10. What are the necessary things fortechcomm going forward?Image:BrettJordanThursday, 13 June 2013
  11. 11. What are the necessarythings for going forward?Embedded doc becomes part of GUI (CD)Video, video, and more video (DG)Virtually everything will be task-oriented (DG)Our role will need to change (WvW)We need to focus on answering our usersreal questions (ME)Be ready to deliver User Assistance anywhere(DF)Thursday, 13 June 2013
  12. 12. How will the role of technicalprofessionals change over the nextdecade?Thursday, 13 June 2013
  13. 13. How will the role changeover the next decade?Mapping content to user context (CD)Maximum minimalism (DG)More GUI work (CD and DG)Youll be using new tools to deliver userassistance in new ways (DF)More influence on the application (WvW)Better contact with clients (WvW)Thursday, 13 June 2013
  14. 14. Have you had an ‘aha’ moment relatingto the future?Image: Stefan AndrejShamboraThursday, 13 June 2013
  15. 15. An ‘aha’ moment relatingto the future?Product development is informationmanagement (CD)Search technology is critical (ME)Thursday, 13 June 2013
  16. 16. What they said at the Adobe Day USAThursday, 13 June 2013
  17. 17. What they said in the USA“How what you are doing is presented isgoing to make a difference”“Globalization is going to be really key goingforward, which will affect ROI”Thursday, 13 June 2013
  18. 18. “We must get to know the language of ouraudience in order to stay relevant”“Regardless of our age, background orbeliefs, we must adapt to the way youngpeople consume content.”What they said in the USAThursday, 13 June 2013
  19. 19. “Content strategy applies to the enterprise,not just tech pubs”“Things will get blurred and content will getunified. We will be an integral part of teams.”What they said in the USAThursday, 13 June 2013
  20. 20. "Ten years from now, we may find that the jobtitle ‘Technical Writer’ is no longer used. Wemay have multiple titles to match what we aredoing at the time."“We will see documentation disappear fromour vocabulary; everything we do is contentcreation”What they said in the USAThursday, 13 June 2013
  21. 21. “Producing bad docs efficiently isnt helpful, -you need to produce the right content, too”“Your tech pubs dept needs least 3 smartphones, 3 tablets for testing your content oncommonly used mobile devices”What they said in the USAThursday, 13 June 2013
  22. 22. More informationadobedayatuaeurope.campaignsandevents.comTwitter: #adobedaywww.cherryleaf.comTwitter: @ellisprattThursday, 13 June 2013

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