Elliptical 2010 preso


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  • Proprietary and Confidential Copyright Elliptical Mobile Solutions 2009
  • Elliptical 2010 preso

    1. 1. ELLIPTICAL MOBILE SOLUTIONS Presents Advantages of Micro-Modular Data Centers
    2. 2. IT Challenges Today <ul><li>Current Data Center Practices Out Dated </li></ul><ul><ul><li>Large up front cost before day one of production </li></ul></ul><ul><ul><li>IT demand moves faster than construction </li></ul></ul><ul><ul><li>Inability to charge properly for IT as a service </li></ul></ul><ul><li>OPEX </li></ul><ul><ul><li>2 out of 3 watts wasted on cooling </li></ul></ul><ul><ul><li>Maintenance on under utilized infrastructure </li></ul></ul><ul><ul><li>Cooling Infrastructure driving total electricity usage out of proportion </li></ul></ul><ul><ul><li>Cost for electricity and services goes up every year </li></ul></ul><ul><li>Limited Cooling / Electrical Capacity </li></ul><ul><ul><li>Inflexible Infrastructure </li></ul></ul><ul><ul><li>(Once a raised floor always a raised floor) </li></ul></ul><ul><ul><li>Constant Demand for Expansion </li></ul></ul><ul><ul><li>Expensive Retrofit for High Density Zone </li></ul></ul>
    3. 3. <ul><li>Factors Causing Current Data Center to waste 2 of 3 Watts purchased </li></ul><ul><li>Distance of CRAC (Computer Room Air Conditioner) from heat load </li></ul><ul><li>Air Bypass allows hot air from servers to be drawn through CRAC before cooling heat load or drawn through equipment repeatedly creating hotspots </li></ul>
    4. 4. Copyright Elliptical Mobile Solutions 2009 www.ellipticalmobilesolutions.com <ul><li>Fundamental Problems with Traditional Data Centers </li></ul><ul><ul><li>Produce 2-3% Worldwide Pollution (170 MT CO²) for Coal Burning Power Plants Supporting Data Center Electrical Consumption (40x other building types) (Mckinsey Group) </li></ul></ul><ul><ul><li>Over the Next Five Years Power Failures and Limits on Power Availability will Halt Data Center Operations at More than 90% of All Companies. (AFCOM 2006) </li></ul></ul>Mckinsey Group “ since power and infrastructure costs continue to rise while the cost of servers measured in work done per $ continues to fall, it actually is correct to say that the fully burdened cost of power does, or soon will, dominate all other data center costs. (James Hamilton Chief Architect Microsoft 2008) Current Trends Indicate Power Demand from Data Centers will Require 14 New Power Plants to be Built by 2012 (Department of Energy) Efficiency=Green
    5. 5. Industry Direction Change <ul><li>Modular/Containerized Data Centers </li></ul><ul><li>Benefits over Traditional Data Centers Include: </li></ul><ul><ul><li>CAPEX savings of 35-50% </li></ul></ul><ul><ul><li>OPEX savings of 20-30% </li></ul></ul><ul><ul><li>Time to Deploy from years to 6-8 months </li></ul></ul><ul><ul><li>Negatives </li></ul></ul><ul><ul><li>Still has large price tag prior to operation </li></ul></ul><ul><li>Micro-Modular Data Centers </li></ul><ul><li>Benefits over Container Data Centers Include: </li></ul><ul><ul><li>CAPEX Additional savings of 40-50% </li></ul></ul><ul><ul><li>OPEX Additional savings of 30-35% </li></ul></ul><ul><ul><li>Significant Flexibility </li></ul></ul><ul><ul><li>Time to Deploy to 2 months </li></ul></ul>Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com There is a shift occurring in today’s Data Center Design. Why are companies like IBM, Microsoft, Sun, HP and Google all entering the Modular/Containerized Data Center Market ?
    6. 6. Micro-Modular Value Proposition Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com = Put cooling directly where it is needed.
    7. 7. Average Data Center Today 2.5 PUE RASER based data center 1.5 PUE “ Built in” efficiency RASER “ Forces” 40% reduction in Carbon Emissions RASER eligible for Rebates/ Carbon credits
    8. 8. Micro Modular Benefits <ul><li>Up Front Capital Cost Cut By 80% </li></ul><ul><li>Total Capital Costs Reduced 50 – 80% </li></ul><ul><li>Operating / Electrical Costs Reduced 40 – 65% </li></ul><ul><li>Scalable Computing Platform </li></ul><ul><li>Mobility </li></ul>
    9. 9. What are Micro-Modular Data Centers (MMDCs) <ul><li>R.A.S.E.R. : 42U Re-locatable Enclosure </li></ul>C³-S.P.E.A.R.: 24U Mobile, Power Assisted Enclosure Copyright Elliptical Mobile Solutions 2010, www.ellipticalmobilesolutions.com, They have all of the characteristics of a Data Center Building. They are designed specifically to support High Density IT equipment.
    10. 10. When TCO is viewed from the point of view of the useful work performed, the single largest cost driver of TCO for data center and network room physical infrastructure is the unabsorbed overhead cost of underutilized infrastructure. The highest return investment that the average data center operator or specifier can make in relation to physical infrastructure is in scalability. <ul><li>Capital Intensive Upfront Costs </li></ul><ul><li>Idle Equipment </li></ul>Traditional Data Center Built to 100% Capacity = Massive up front CapEx EMS Method and associated cost Actual requirement EMS Method years 30% TCO Savings due to a “perfectly scalable” infrastructure
    11. 11. Datacenter Challenges Today <ul><li>Energy Saving Initiatives </li></ul><ul><li>Expensive Build Cost </li></ul><ul><li>Floor Space Constraints </li></ul><ul><li>Inflexible Infrastructure </li></ul><ul><li>Limited Cooling/ Electrical Capacity </li></ul><ul><li>Runaway Electrical Bill Cost </li></ul><ul><li>Expensive Retrofit for High Density Zone </li></ul><ul><li>Constant Demand for Expansion </li></ul><ul><li>Problems Solved with Micro-Modular </li></ul><ul><li>Up To 50% $ Savings on Electricity </li></ul><ul><ul><li>Patented zero bypass cooling system </li></ul></ul><ul><ul><li>50-80% More efficient = Green </li></ul></ul><ul><li>Up To 75% Floor Area Savings </li></ul><ul><ul><li>25 ft ² for EMS enclosures vs. 100 ft² traditional raised floor </li></ul></ul><ul><li>Fire Resistant and Water Resistant </li></ul><ul><ul><li>Air Tight Closed Loop System </li></ul></ul><ul><li>Scalable from 1 Micro Data Center to 100’s; “Pay as You Need” </li></ul><ul><ul><li>Purchase cooling, security, fire suppression as needed </li></ul></ul>
    12. 12. The Solution is Clear MICRO MODULAR <ul><li>Save Money </li></ul><ul><ul><li>Eliminate costly infrastructure with a self-contained, high-density, cost-effective data center. </li></ul></ul><ul><ul><li>Reduce the costs to plan, build and implement your data center </li></ul></ul><ul><ul><li>Reduce overall operating expenses </li></ul></ul><ul><li>Save Energy </li></ul><ul><ul><li>Closed loop cooling dramatically cuts cooling and electrical costs </li></ul></ul><ul><ul><li>Significantly reduce data center’s harmful carbon footprint </li></ul></ul><ul><li>Save Time </li></ul><ul><ul><li>Micro-Modular Data Centers can be built, fully populated and delivered in weeks vs. months or years </li></ul></ul><ul><ul><li>Have a fully functional data center when, where and for however long you need it </li></ul></ul><ul><li>Save Space </li></ul><ul><ul><li>Reduce your data center footprint by up to 70 percent </li></ul></ul><ul><ul><li>EMS products can be located in a warehouse, garage, office or closet </li></ul></ul>
    13. 13. <ul><li>THE RASER KEY COMPONENTS </li></ul><ul><li>AND </li></ul><ul><li>OPTIONS AVAILABLE </li></ul>Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com
    14. 14. R.A.S.E.R. - PERFECTLY SCALABLE <ul><li>Micro Modular Design </li></ul><ul><li>42U Sealed Enclosure </li></ul><ul><li>Vendor Neutral 19” Form Factor </li></ul><ul><li>42,000 BTU HVAC </li></ul><ul><li>Closed Loop Cooled </li></ul><ul><li>Hot & Cold Aisle Containment </li></ul><ul><li>Pre-engineered High Density </li></ul><ul><li>Rack Level CyberLock Security </li></ul><ul><li>Active Fire Suppression </li></ul><ul><li>Mobility </li></ul><ul><li>Easy Serviceability </li></ul>Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com DATA CENTER “IN A BOX”
    15. 15. Micro-Modular “HOT AND COLD AISLE CONTAINMENT”* The True Meaning of Built to Last: The A/C “Compressors have a mean time before failure rate of 52.0 years .” “ The A/C blower has a mean time before failure rate of 228.3 years .” -McLean Cooling Technologies CLOSED LOOP COOLING REDUCES POWER REQUIRED TO COOL EQUIPMENT BY 50%+ 16.5 KW Water 12 KW Air Cold Air Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com *Best Practice for Datacenter Efficiency -LBNL 2008 Equipment Equipment Equipment Equipment Equipment
    16. 16. Inside View
    17. 17. <ul><li>Firetrace Systems provide Cost-Effective, Stand-Alone, Automatic Fire Suppression Systems for Critical Equipment </li></ul><ul><li>Novaec 1230 is a dielectric substance which is harmless to electronic equipment even during operation. </li></ul><ul><li>Novaec 1230 is a totally “clean” (non toxic) agent which eliminates permitting issues and eliminates clean up. </li></ul><ul><li>A Firetrace System can be utilized anywhere that a fire poses a risk,  and it is flexible enough for virtually any Industrial Equipment. </li></ul>Active Fire Suppression System 3M™ Novec™ 1230 Fluid 150,000 units installed worldwide
    18. 18. Fire Proofing Insulation <ul><li>Aerogel Insulation provides thermal protection from external or internal sources </li></ul><ul><li>Air Tight RASER and C3-SPEAR environments do not support combustion. </li></ul><ul><li>Self contained modules compartmentalize damage to Data Center environment. </li></ul>Fires in the data center typically initiate through electrical equipment or component failure…”- Lance Harry, business development manager for Fenwal Protection Systems
    19. 19. <ul><li>Fully Customizable Encrypted Security Access </li></ul><ul><ul><li>Limitation by time or day (9am – 5pm) </li></ul></ul><ul><ul><li>Limitation by personnel (Network Equipment Only or Servers Only) </li></ul></ul><ul><ul><li>Monthly Expiration and Renewal </li></ul></ul><ul><li>4,000 user event auditable trail – Track who opens what and when. </li></ul>CyberLock Multi-tier Security System Integrated electronic security Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com Field Programmable
    20. 20. <ul><li>VENTING OPTIONS AND DENSITY CONSIDERATIONS </li></ul>Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com
    21. 21. Venting Option Examples Door Door Outside Building air Hot air from RASER High power Exhaust fan Room-Level Option Cool air from outside building draw in and hot air exhausted outside of building without ducts Cool air from outside building draw in through ducts and hot air exhausted out outside of building with ducts Individual RASER-Level Option Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com
    22. 22. Enclosed RASER ROOM or “Pod” Dedicated “make up” air supply or high volume adiabatic cooling for redundancy RASER is free standing Room isolated so it can be “pumped” effectively
    23. 23. 1.2MW IT load Density: 345W/ft² <ul><li>Advantages </li></ul><ul><li>High density </li></ul><ul><li>Separate environment from client comfort cooling </li></ul><ul><li>Ductless </li></ul><ul><li>Modular evacuation </li></ul><ul><li>Disadvantages </li></ul><ul><li>Tech environment uncomfortable unless cooled </li></ul><ul><li>“Glass room” build out </li></ul>Enclosed RASER “Pod”
    24. 24. Isolated Hot Out Outside air or “water wall” or adiabatic (swamp) cooling Ambient Air supplied by high volume adiabatic cooling
    25. 25. 1.2MW IT load Density: 289W/ft² <ul><li>Advantages </li></ul><ul><li>High Density </li></ul><ul><li>“Perfect” hot/cold isolation </li></ul><ul><li>Most Efficient </li></ul><ul><li>Disadvantages </li></ul><ul><li>Evacuates ambient comfort cooling. </li></ul><ul><li>Duct Work </li></ul>Isolated Hot Out
    26. 26. Individually Isolated External Loop Heat rejection from building Hot side of packaged DX Unconditioned outside air or “make up” air Unconditioned air intakes Ambient comfort cooling
    27. 27. 1.2MW IT Load Density: 206W/ft² <ul><li>Advantages </li></ul><ul><li>Separate cooling and airflow management systems from facility </li></ul><ul><li>“White Floor” space cooling not required </li></ul><ul><li>Minimal facility shell modification </li></ul><ul><li>Disadvantages </li></ul><ul><li>Complex ducting at scale </li></ul><ul><li>Lower Density </li></ul>Individually Isolated External Loop
    28. 28. Copyright Elliptical Mobile Solutions 2009 www.ellipticalmobilesolutions.com 10 Air Cooled RASER 120 KW IT 10 HVAC units (incl.) 60 KW Total Power: 180KW Total Gen Power: 200KW Total UPS (N+1) 300KVA “ EMS20” (20 RASER Infrastructure Block) 20 Air Cooled RASER 240 KW IT (see Fig1) 20 HVAC units (incl.) 120 KW Total Power: 360KW Total Gen Power: 400KW Total UPS (N+1): 600KVA Fig.1 Scale from 1, 10, 20, 200 or more
    29. 29. RASER’s offer a NEW LEVEL of RELIABILITY <ul><li>Connect the COOLING AND IT load in the RASER to the UPS! </li></ul><ul><li>Simplifies Electrical Cabling </li></ul><ul><li>Increases Reliability </li></ul>Traditional Way Utility Power UPS IT Transfer Switch CRAC Generator Delay to start EMS Way Utility Power UPS Cooling AND IT Generator <ul><li>Complex wiring </li></ul><ul><li>Generator may not start </li></ul><ul><li>Generator delay causes room temperature to rise </li></ul><ul><li>Delay for Chiller/CRAC to restart can cause room temp to rise </li></ul><ul><li>Simplified wiring </li></ul><ul><li>Generator has time </li></ul><ul><li>No Delay </li></ul><ul><li>No Interruption </li></ul>Transfer Switch
    30. 30. Data Center Cost Comparison <ul><li>Assumptions for New Data Center </li></ul><ul><ul><li>4.8MW IT Capacity (Tier III) </li></ul></ul><ul><ul><li>Build CAPEX Comparisons for Traditional and Micro Modular Designs </li></ul></ul><ul><ul><li>Build OPEX Comparisons for both designs based upon Turner Logistics Model </li></ul></ul><ul><li>“ Traditional Model” Assumptions </li></ul><ul><ul><li>Based Upon Uptime Institute Model for Mechanical, Electrical, Power and Real Estate </li></ul></ul><ul><ul><li>5KW of IT Load per Rack </li></ul></ul><ul><ul><li>Real Estate Assumptions based upon 30 sq. ft of raised floor per rack and 30 sq. ft. of additional data center space per rack </li></ul></ul><ul><li>RASER, “Micro Modular Model” Assumptions </li></ul><ul><ul><li>Based upon RASER capabilities for Cooling, fire suppression and security </li></ul></ul><ul><ul><li>Based upon Turner Logistics Model for Electrical and Power </li></ul></ul><ul><ul><li>Based upon Uptime Model for Real Estate </li></ul></ul><ul><ul><li>12KW of IT Load per Rack </li></ul></ul><ul><ul><li>Real Estate Assumptions based upon 35 sq. ft of Raser floor per rack and 5 sq. ft. of additional data center space per rack </li></ul></ul>
    31. 31. * Uptime Institute 2008 Assumptions: 4.8 MW IT Load Data Center (Traditional) Capital Expenditure Traditional Tier III Raised Floor Data Center Total IT Load (KW)                4,800 PUE                    2.0 Total Power (KW)                9,600 Rack Density (KW)                       5 “ Raised Floor” ft² (30ft²/Rack)             28,800 Number of Racks                   960 Watts/ft² Raised Floor Design                    167 Watts/ft² Overall Design                     83 Cost of Building/Raised Floor *                   190 Overall DC ft² 57,600 Infrastructure ($/KW) * $23,000 Building ($245/ft²) * $14,112,000 Mechanical/Electrical/Power $110,400,000 Subtotal $124,512,000 $/KW $25,940 $/ft² $2,162
    32. 32. * Uptime Institute ** Turner Logistics Model Assumptions: 4.8 MW IT Load Data Center (RASER) Capital Expenditure Micro-Modular Tier III Data Center Total IT Load (KW)             4,800 PUE                  1.5 Total Power (KW)             7,200 Rack Density (KW)                    12 “ White Space” ft² (35ft²/Rack)           14,000 Number of RASER units                 400 Watts/ft² White Floor Design                 342 Watts/ft² Overall Design                 305 Cost of Building Shell*                 190 Overall DC ft²           15,000 Infrastructure ($/KW) $8,084 Building ($190/ft²)* $2,850,000 Ele. Dist/Gen/UPS/Cabling** $18,304,738 RASER $20,500,000 Subtotal $41,654,738 $/KW $8,678 $/ft² $2,777
    33. 33. CAPEX Comparison of 4.8 MW IT Data Center *Capital and Operational Expense calculations are based on industry standard figures. Actual costs will vary by project. Comparison Traditional MMDC SAVINGS Capital Expense* $124,512,000 $41,654,738 67% Operational Expense year 5* $17,915,000 $9,075,000 49% Operational Expense Year 10* $38,838,000 $19,595,000 50% Data Center size 57,600ft² 15,000ft² 74% Cost per KW of IT load $25,940/KW $8,678/KW 67% Time to Deploy 24 months 90 days or less PRICELESS
    34. 34. Your New “GREEN” Data Center is now turned into a shipping event vs. a Construction Project.