DIGITAL MARKETING SERVICES
AGENDA
Introducing MintTwist
Typical Objectives
MintTwist Work
INTRODUCING MINTTWIST
2002

25
FULL-TIME STAFF
WE WORK WITH…
…more than 100 large and medium-sized businesses including global brands

EXPERTS IN OUR FIELD
LONG-TERM REL...
OUR APPROACH
TO BECOME A VALUE ADDING PARTNER TO OUR
CLIENTS.
TO WORK CLOSELY WITH OUR CLIENTS TO GET THE
STRATEGY RIGHT A...
TYPICAL OBJECTIVES
CAMPAIGN OBJECTIVES
GROW

MAINTAIN CONSISTENT GROWTH IN HIGH QUALITY WEBSITE
TRAFFIC

INCREASE

INCREASE WEBSITE ENQUIRIES...
CREATING A STRATEGY
UNDERSTAND

AUDIT

STRATEGY

BUSINESS OBJECTIVES
RESOURCES

WEBSITE

SHORT – LONG TERM OBJECTIVES
AND ...
IMPLEMENTATION
TECHNICAL
CONVERSION UPDATES
TECHNICAL SEO

MARKETING
INTEGRATE WITH EXISTING
MARKETING TEAM

BACKLINK CLEA...
EXAMPLE DELIVERABLES
SEO

CONTENT

SEO ON-PAGE – REVIEW 404S, AD
GROUPS, NEW CONTENT

CONTENT MARKETING – WRITE TWO
ARTICL...
EXAMPLE PRICING MODEL
CONSULTANCY
ONE OFF PAYMENT - £6,600

IMPLEMENTATION
£5,940 PER MONTH

2 DAYS ON SITE CONSULTANCY

9...
MINTTWIST WORK
REGENT’S UNIVERSITY
INCREASE COURSE ENQUIRIES
REDUCE PPC SPEND WHILE ALSO INCREASING PAID AND ORGANIC TRAFFIC
ESTABLISH KP...
REGENT’S UNIVERSITY
IMPLEMENTATION

•Improve on-page SEO
• Technical SEO factors
• URL restructuring
•Manage PPC
•Regular ...
REGENT’S UNIVERSITY
EXCELIAN
CREATE DIGITAL STRATEGY
IMPROVE TRAFFIC AND CONVERSIONS
REDESIGN WEBSITE
EXCELIAN
IMPLEMENTATION

•Redesign website
•Focus on cross-sell opportunities
•Drive quality website traffic
•Create and r...
SOBELL RHODES
SITE REDESIGN
SEO STRATEGY
CONTENT REVIEW
SOBELL RHODES
IMPLEMENTATION
•Relaunch website
•Review keywords and create SEO
strategy
•Optimise content

REPORTING
•Stra...
PALMERS LODGE
IMPROVE DIGITAL PRESENCE
DRIVE MORE TRAFFIC
MULTI-LINGUAL OPTIMISATION
PALMERS LODGE
IMPLEMENTATION
•On-page optimisation, including
multi-lingual pages
•Website review with
recommendations for...
PALMERS LODGE
REPORTING AND REVIEW

•Organic traffic increased by 30% since
campaign start
•International traffic increase...
CREATIVE FORUM
WEBSITE AUDIT
CREATE DIGITAL STRATEGY
DRIVE TRAFFIC TO NEW SITE
CREATIVE FORUM
IMPLEMENTATION
•Website audit
•On-page optimisation
•Link building and guest blogging

REPORTING AND REVIEW...
INFO@MINTTWIST.COM
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Mint twist digital marketing services

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Mint twist digital marketing services

  1. 1. DIGITAL MARKETING SERVICES
  2. 2. AGENDA Introducing MintTwist Typical Objectives MintTwist Work
  3. 3. INTRODUCING MINTTWIST 2002 25 FULL-TIME STAFF
  4. 4. WE WORK WITH… …more than 100 large and medium-sized businesses including global brands EXPERTS IN OUR FIELD LONG-TERM RELATIONSHIPS LOW TURNOVER OF STAFF
  5. 5. OUR APPROACH TO BECOME A VALUE ADDING PARTNER TO OUR CLIENTS. TO WORK CLOSELY WITH OUR CLIENTS TO GET THE STRATEGY RIGHT AND DELIVER IT. TO COMMUNICATE OUR WORK THROUGH REGULAR REPORTS AND MEETINGS.
  6. 6. TYPICAL OBJECTIVES
  7. 7. CAMPAIGN OBJECTIVES GROW MAINTAIN CONSISTENT GROWTH IN HIGH QUALITY WEBSITE TRAFFIC INCREASE INCREASE WEBSITE ENQUIRIES AND CONVERSIONS ESTABLISH BEST PRACTICES AND INTERNAL TRAINING
  8. 8. CREATING A STRATEGY UNDERSTAND AUDIT STRATEGY BUSINESS OBJECTIVES RESOURCES WEBSITE SHORT – LONG TERM OBJECTIVES AND STRATEGY BACKLINK PROFILE COMPETITORS KEYWORDS AD NETWORKS IDENTIFY CHANNELS AND TARGET MARKETS FOCUS ON QUALITY WORK CAMPAIGN PLAN AND DELIVERABLES
  9. 9. IMPLEMENTATION TECHNICAL CONVERSION UPDATES TECHNICAL SEO MARKETING INTEGRATE WITH EXISTING MARKETING TEAM BACKLINK CLEAN-UP CREATE QUALITY, SHAREABLE CONTENT (META RICH) AND MULTILINGUAL CONTENT BUILD QUALITY LINKS MULTI-PLATFORM STRATEGIES ADVERTS PAID SEARCH AND BANNER ADVERTISING PPC MANAGEMENT/ CONSULTANCY
  10. 10. EXAMPLE DELIVERABLES SEO CONTENT SEO ON-PAGE – REVIEW 404S, AD GROUPS, NEW CONTENT CONTENT MARKETING – WRITE TWO ARTICLES SEO OFF-PAGE – REVIEW SOCIAL BOOKMARKING, BLOG COMMENTING, FORUM POSTING, DIRECTORIES SOCIAL SHARING ON TWO NETWORKS RESEARCH INFOGRAPHIC TOPICS ADVICE MEET WITH MARKETING TEAM TO REVIEW PROGRESS HIGH-LEVEL MONTHLY REPORTS WITH RECOMMENDATIONS
  11. 11. EXAMPLE PRICING MODEL CONSULTANCY ONE OFF PAYMENT - £6,600 IMPLEMENTATION £5,940 PER MONTH 2 DAYS ON SITE CONSULTANCY 9 DAYS PER MONTH 8 DAYS RESEARCH AND STRATEGY DEVELOPMENT AGREED DELIVERABLES REPORTING INCLUSIVE HIGH-LEVEL MONTHLY REPORT AND IN-DEPTH QUARTERLY ANALYSIS REGULAR COMMUNICATION
  12. 12. MINTTWIST WORK
  13. 13. REGENT’S UNIVERSITY INCREASE COURSE ENQUIRIES REDUCE PPC SPEND WHILE ALSO INCREASING PAID AND ORGANIC TRAFFIC ESTABLISH KPIS
  14. 14. REGENT’S UNIVERSITY IMPLEMENTATION •Improve on-page SEO • Technical SEO factors • URL restructuring •Manage PPC •Regular content updates •Work with internal teams •Improve website UX and calls to action
  15. 15. REGENT’S UNIVERSITY
  16. 16. EXCELIAN CREATE DIGITAL STRATEGY IMPROVE TRAFFIC AND CONVERSIONS REDESIGN WEBSITE
  17. 17. EXCELIAN IMPLEMENTATION •Redesign website •Focus on cross-sell opportunities •Drive quality website traffic •Create and re-purpose content REPORTING AND REVIEW •Quarterly audits •Growth in cross sell enquiries •Improved online visibility
  18. 18. SOBELL RHODES SITE REDESIGN SEO STRATEGY CONTENT REVIEW
  19. 19. SOBELL RHODES IMPLEMENTATION •Relaunch website •Review keywords and create SEO strategy •Optimise content REPORTING •Strategy •Task calendar
  20. 20. PALMERS LODGE IMPROVE DIGITAL PRESENCE DRIVE MORE TRAFFIC MULTI-LINGUAL OPTIMISATION
  21. 21. PALMERS LODGE IMPLEMENTATION •On-page optimisation, including multi-lingual pages •Website review with recommendations for improving conversions •Social media campaigns – “The Great Palmers Treasure Hunt” •Agreed deliverables and task calendar
  22. 22. PALMERS LODGE REPORTING AND REVIEW •Organic traffic increased by 30% since campaign start •International traffic increased: • USA 20% • Canada 42% • Russia 64% • China 30% •Increased Twitter referrals by 13%
  23. 23. CREATIVE FORUM WEBSITE AUDIT CREATE DIGITAL STRATEGY DRIVE TRAFFIC TO NEW SITE
  24. 24. CREATIVE FORUM IMPLEMENTATION •Website audit •On-page optimisation •Link building and guest blogging REPORTING AND REVIEW •Rank No.1 for “international event management companies” •Visits up by 220% •International traffic up by 80% •Organic non-brand traffic up by 50%
  25. 25. INFO@MINTTWIST.COM
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