Mint twist digital marketing services
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Mint twist digital marketing services Presentation Transcript

  • 1. DIGITAL MARKETING SERVICES
  • 2. AGENDA Introducing MintTwist Typical Objectives MintTwist Work
  • 3. INTRODUCING MINTTWIST 2002 25 FULL-TIME STAFF
  • 4. WE WORK WITH… …more than 100 large and medium-sized businesses including global brands EXPERTS IN OUR FIELD LONG-TERM RELATIONSHIPS LOW TURNOVER OF STAFF
  • 5. OUR APPROACH TO BECOME A VALUE ADDING PARTNER TO OUR CLIENTS. TO WORK CLOSELY WITH OUR CLIENTS TO GET THE STRATEGY RIGHT AND DELIVER IT. TO COMMUNICATE OUR WORK THROUGH REGULAR REPORTS AND MEETINGS.
  • 6. TYPICAL OBJECTIVES
  • 7. CAMPAIGN OBJECTIVES GROW MAINTAIN CONSISTENT GROWTH IN HIGH QUALITY WEBSITE TRAFFIC INCREASE INCREASE WEBSITE ENQUIRIES AND CONVERSIONS ESTABLISH BEST PRACTICES AND INTERNAL TRAINING
  • 8. CREATING A STRATEGY UNDERSTAND AUDIT STRATEGY BUSINESS OBJECTIVES RESOURCES WEBSITE SHORT – LONG TERM OBJECTIVES AND STRATEGY BACKLINK PROFILE COMPETITORS KEYWORDS AD NETWORKS IDENTIFY CHANNELS AND TARGET MARKETS FOCUS ON QUALITY WORK CAMPAIGN PLAN AND DELIVERABLES
  • 9. IMPLEMENTATION TECHNICAL CONVERSION UPDATES TECHNICAL SEO MARKETING INTEGRATE WITH EXISTING MARKETING TEAM BACKLINK CLEAN-UP CREATE QUALITY, SHAREABLE CONTENT (META RICH) AND MULTILINGUAL CONTENT BUILD QUALITY LINKS MULTI-PLATFORM STRATEGIES ADVERTS PAID SEARCH AND BANNER ADVERTISING PPC MANAGEMENT/ CONSULTANCY
  • 10. EXAMPLE DELIVERABLES SEO CONTENT SEO ON-PAGE – REVIEW 404S, AD GROUPS, NEW CONTENT CONTENT MARKETING – WRITE TWO ARTICLES SEO OFF-PAGE – REVIEW SOCIAL BOOKMARKING, BLOG COMMENTING, FORUM POSTING, DIRECTORIES SOCIAL SHARING ON TWO NETWORKS RESEARCH INFOGRAPHIC TOPICS ADVICE MEET WITH MARKETING TEAM TO REVIEW PROGRESS HIGH-LEVEL MONTHLY REPORTS WITH RECOMMENDATIONS
  • 11. EXAMPLE PRICING MODEL CONSULTANCY ONE OFF PAYMENT - £6,600 IMPLEMENTATION £5,940 PER MONTH 2 DAYS ON SITE CONSULTANCY 9 DAYS PER MONTH 8 DAYS RESEARCH AND STRATEGY DEVELOPMENT AGREED DELIVERABLES REPORTING INCLUSIVE HIGH-LEVEL MONTHLY REPORT AND IN-DEPTH QUARTERLY ANALYSIS REGULAR COMMUNICATION
  • 12. MINTTWIST WORK
  • 13. REGENT’S UNIVERSITY INCREASE COURSE ENQUIRIES REDUCE PPC SPEND WHILE ALSO INCREASING PAID AND ORGANIC TRAFFIC ESTABLISH KPIS
  • 14. REGENT’S UNIVERSITY IMPLEMENTATION •Improve on-page SEO • Technical SEO factors • URL restructuring •Manage PPC •Regular content updates •Work with internal teams •Improve website UX and calls to action
  • 15. REGENT’S UNIVERSITY
  • 16. EXCELIAN CREATE DIGITAL STRATEGY IMPROVE TRAFFIC AND CONVERSIONS REDESIGN WEBSITE
  • 17. EXCELIAN IMPLEMENTATION •Redesign website •Focus on cross-sell opportunities •Drive quality website traffic •Create and re-purpose content REPORTING AND REVIEW •Quarterly audits •Growth in cross sell enquiries •Improved online visibility
  • 18. SOBELL RHODES SITE REDESIGN SEO STRATEGY CONTENT REVIEW
  • 19. SOBELL RHODES IMPLEMENTATION •Relaunch website •Review keywords and create SEO strategy •Optimise content REPORTING •Strategy •Task calendar
  • 20. PALMERS LODGE IMPROVE DIGITAL PRESENCE DRIVE MORE TRAFFIC MULTI-LINGUAL OPTIMISATION
  • 21. PALMERS LODGE IMPLEMENTATION •On-page optimisation, including multi-lingual pages •Website review with recommendations for improving conversions •Social media campaigns – “The Great Palmers Treasure Hunt” •Agreed deliverables and task calendar
  • 22. PALMERS LODGE REPORTING AND REVIEW •Organic traffic increased by 30% since campaign start •International traffic increased: • USA 20% • Canada 42% • Russia 64% • China 30% •Increased Twitter referrals by 13%
  • 23. CREATIVE FORUM WEBSITE AUDIT CREATE DIGITAL STRATEGY DRIVE TRAFFIC TO NEW SITE
  • 24. CREATIVE FORUM IMPLEMENTATION •Website audit •On-page optimisation •Link building and guest blogging REPORTING AND REVIEW •Rank No.1 for “international event management companies” •Visits up by 220% •International traffic up by 80% •Organic non-brand traffic up by 50%
  • 25. INFO@MINTTWIST.COM